40% of searches now end without a click, and on many sites AI agents already outnumber human visitors. So who are you actually marketing to?

In this episode of First Commit, Eliya Elon and Laura Hamilton sit down with Aviv Shamny, co-founder and CEO of Limy AI. The problem Aviv and his co-founders chase is one most marketers haven't priced in: AI agents now discover, fetch, and convert on products across the web, while the old signals (clicks, impressions, organic rankings) erode underneath them. Limy builds the connection layer between brands and agents, operating server-side where agents actually work, so companies can see and influence how they show up in machine-driven answers.

Join us as we explore:

Machine intent over clicks: Why Aviv chases structured machine intent instead of the impressions-and-clicks approximations marketing has always lived with.
Server-side, not clickstream: How Limy operates where agents actually work, the server layer, rather than overlaying human browsing data onto machine logic.
Making a site agent-ready: What actually earns agent visibility and why there's no silver bullet.
Prime years over the beach: Why Aviv picks marketers over "insurance vibes," and what a Fortune 100's real monetization moment looks like.

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