Aaron McCulloch is the Co-owner and MD of Your Personal Training, which is the leading provider of PT end to end solutions for gym operators across the nation. Your PT mentor and upskill personal trainers and these trainers are then recruited by their gym partners, ensuring quality personal training and high retention. In this episode, Aaron discusses how he never quite made his dream of becoming a professional footballer and ended up as a personal trainer instead after spending some time in the army. He shares his experience of working at Fitness First and the reasons he then joined Your PT, before taking over the company! We get to learn how and why he achieved this, plus some of the challenges he faced. Aaron also provides his advice and recommendations for personal trainers and online coaches looking to hire other trainers/coaches and offers valuable insight when it comes to scaling.  You can find Aaron here: https://www.yourpersonaltraininguk.co.uk