Emma Storey Gordon, often known as ESG, owns a number of enterprises but is primarily an online fitness coach. She runs a one-to-one online coaching business, two group coaching businesses, a nutrition coaching business and a mentoring business. In this episode Emma provides a glimpse of how she got started within the fitness world and the way her journey unfolded. She explains the reason she chose online coaching and why she launched multiple businesses rather than expand her one-to-one. Emma also discusses how she met her business partners and the how these collaborations developed in to good friendships. You can find Emma here: https://www.instagram.com/esgfitness