Ste McGrath is the owner of Collective Coaching, which is a mentoring company helping online personal trainers and coaches attract premium high paying clients, and in turn increasing their revenue. Having made 7 figures in his own online fitness coaching business, Ste and his team help other coaches scale their business to great heights, often increasing their earnings in excess of £10k per month. In this episode, Ste, who has a background in teaching, shares his journey into the online fitness world. He describes the reasons he grew so quickly online, gives his advice for other coaches looking to do the same and talks about his fear of losing everything. Ste also highlights the value of direct messaging and discusses why he feels it shouldn't be viewed as a sleazy tactic. Plus he explains the reasons he takes an unrestricted approach when it comes to talking about money. You can find Ste here: https://www.instagram.com/ste_mcgrath/