HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners.

You'll learn:

- Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved

If you've been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens.

Timestamps (00:00) HYROX growth stats and why demand is exploding (03:18) Welcome to Season 6 and what's ahead this season (08:42) Why HYROX is now considered a sport, not just a race (12:10) How gyms become the practice field for fitness racing (19:34) Why members stay longer when training for events (26:05) Commercial opportunities for clubs in the US market (33:40) How much space you need for a HYROX training area (41:08) New revenue streams beyond memberships (49:30) How quickly a club can become a HYROX center (58:02) Why operators should attend or compete in a HYROX event

Take the Next Step:

Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/

Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents

- Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/

Our Guest: Andrew Sugerman:

- Website: https://centr.com/ - LinkedIn: https://www.linkedin.com/in/andrew-sugerman/ - Instagram: https://www.instagram.com/centrfit/?hl=en

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Merch Sponsor Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

This Episode's Supplier

Dan Duran, VP of Lionel University

Lionel University: https://www.lionel.edu/

Dan's LinkedIn: https://www.linkedin.com/in/dan-duran-03473535/

Lionel University's LinkedIn: https://www.linkedin.com/school/lioneluniversity

Facebook: https://www.facebook.com/LionelUniversity

Instagram: https://www.instagram.com/lioneluniversity/

Thank you to the partners who support The Fitness Business Podcast:

- World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https://www.worldinsurance.com/

- MXM: Provides software for fitness clubs to manage member experience. https://www.mxmetrics.com

- Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment. https://matrixhomefitness.com/

- Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https://yangasportswater.com/

- Centr: Fitness and wellness app offering workouts, nutrition, and meditation. https://centr.com/

About Our Guest: Andrew Sugerman is an accomplished executive and strategic leader with a proven record of driving transformational growth across global consumer, commercial, media, and digital businesses. A former senior executive at The Walt Disney Company, where he oversaw an $800M P&L and built Disney's global digital media and publishing platforms, he brings deep expertise in strategic planning, content development, operations, and revenue generation. Currently the CEO of Centr, a global wellness brand co-founded with Chris Hemsworth, Sugerman has successfully scaled the business through innovative product.

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