Stephen Dubner (2:25)

I just think people need to understand that they need to give themselves permission to be courageous about everything. About who they are, about what they make, about what they think.

Stephen Dubner (2:42)

From the TED Audio Collective, this is Design Matters with Debbie Millman.

Stephen Dubner (2:49)

On Design Matters, Debbie talks with some of the most creative people in the world about what they do, how they got to be who they are and what they're thinking about and working on on this episode, Stephen Dubner talks about 20 years of Freakonomics and about our extraordinary capacities to adapt and change. Your mind or brain is a muscle and you can control it.

Debbie Millman (3:16)

Stephen J. Dubner is an award winning journalist, best selling author and the co creator of Freakonomics, the book that became a cultural phenomena and has changed the way millions of people think about how the world really works. Twenty years after its publication, Freakonomics has grown into a global franchise, spawning sequels, films and some of the most popular podcasts in the world, including Freakonomics Radio, which Stephen Dubner hosts with wit, rigor and curiosity. Along the way, he has built an empire of smart, surprising storytelling, showing us the hidden side of everything and inviting us to question what we think we know. Stephen Dubner, welcome to Design Matters.

Stephen Dubner (4:06)

Hi Debbie. I'm blushing hard, but that's very nice, thank you.

Debbie Millman (4:10)

Thank you, Stephen. Now I understand you published your first, your very first piece of writing when you were 11 years old. Can you tell us a little bit more about what you wrote?

Debbie Millman (4:22)

That is true.

Stephen Dubner (4:24)

So it's not a long story, but it takes a minute. So do you mind?

Debbie Millman (4:29)

Absolutely. I wanna hear the whole thing.

Stephen Dubner (4:31)

So I was sitting there in sixth grade and I had a teacher that year that I did not like. I'm not gonna name her name. She knows who she is. And I was having a shitty year. It was the year my dad had died. I was a kid, I was the youngest in a big family in upstate New York and my dad had. Our dad had died and you know, that sucks. And someone knocks on the door and it's Mrs. Peterson, my fourth grade teacher. And she comes in, she says to the sixth grade teacher, I have something to say, I guess she said about Steve Dubner. And I said, oh shit, like what? What did I do in fourth grade that was so bad that the statute of limitations hasn't run out and I'm being called out on it. And she held up a copy of Highlights magazine, which all of us knew because it was like in the dentist office.

Debbie Millman (5:18)

Of course I loved Highlights.

Stephen Dubner (5:21)

I loved it too. I really read it quite avidly. And it turns out that this poem I'd written in fourth grade for Mrs. Peterson's class, she was so, I guess taken with that. She submitt, unbeknownst to me to Highlights magazine for their section of whatever young writers section where they would publish a few things. It was a poem called the Possum. I'm not gonna say it was a great poem, but it wasn't a terrible poem. And so Anyway, she wanted to announce to me and the class that they had a published author among the ranks. And I was just so. You know, I tear up now thinking about it. I was just so moved. Because I'm not saying I wouldn't have become a writer had Mrs. Peterson not done that. But my goodness, what a vote of confidence that was. And so, yeah, so the first time I saw my name in print as a byline was in Highlights magazine. It said, steve Dubner Delance in New York, age 9. But I was actually 11 by the time it was published. I guess I have a big. A big slush pile there, but it was extremely exciting. And I have that original copy of Highlights on the coffee table in my office to this day. I don't open it very much, but I'm glad to know it's there.

Debbie Millman (6:32)

I feel the pride for you. Does Mrs. Peterson. Do you keep in touch with her at all? Does she know.

Debbie Millman (6:39)

What you've become?

Stephen Dubner (6:40)

I certainly. I haven't been in touch with her lately. But when I first started writing books, which is, gosh, 25 years ago now. Yeah, I think when I gave. I gave a reading or two back up home near the Albany area. And we connected then. And you know what I really think about that story, what it really shows is just the power of a good teacher. Like, I don't think. I think very few people who have accomplished a lot in life have not benefited from a teacher who is really just extraordinary. And, you know, there was a time when I planned to be a teacher myself. I. My first kind of career life, whatever, was playing music, I was in a band, blah, blah, blah. But then when I stopped doing that, I went to grad school and I was studying writing. But I also got a teaching assignment of teaching fellowship. This is up at Columbia. And I was teaching freshman English. It was a wonderful course called Logic and Rhetoric. And I loved teaching it. The students were really brilliant. Most of them were much smarter than I was. I didn't have anywhere near the kind of education they had by that point. I was a kind of young graduate student. And I realized after teaching there a year that I did not want to be a professor. Because I think to be a really great teacher, you have to be quite selfless. And I'm just not. I mean, I'm selfless in some ways, but as a writer, I just wanted to write. I wanted to do my writing, my reporting, my ideas, my books, whatever. And so I realized that I wasn't gonna be a great college professor. Cause I would have been like, working on my novel. And then like, oh, crap, I have to go teach that class now. And that's not who you want as a teacher. Who you want as a teacher is Mrs. Peterson. So I was really lucky to have her.

Debbie Millman (8:28)

You were born in Duanesburg, a small town in upstate New York. You were the youngest of eight children, as you just mentioned, as you were growing up, I read that when it was your birthday, you had to eat your entire piece of cake without saying a word. And if you broke your silence, it resulted in this penalty. Molasses would be poured over your bare feet. Then chicken feed was sprinkled on top, and then you had to walk through the chicken coop and let the hens peck at you. So my question is this really.

Stephen Dubner (9:06)

Okay, so we definitely sound absurd at the very least. Second of all, it is true. That was a custom, the birthday cake eating custom. No speech allowed from the birthday person. And you would be goaded into speaking by family and friends who, you know, say things about you or ask you questions and try to get you to do it. Now, as far as I know, the chicken feed on the feet with molasses thing was real as a threat. I don't know if it actually ever happened. It's quite possible that it did happen to some of my older siblings. You know, when you're the youngest in a family, you inherit all this family history, some of which is wonderful, some of which is just absurd. So I'd have to check with all the siblings if it ever happened. I wouldn't be surprised if it did, but I wouldn't be shocked if it didn't either. But, yeah, you were pretty. I was pretty scared because my. And also by the time I was like that old whatever, six, seven, eight, the chicken coop was my. Was one of my turfs, my territory for chores, and I did not like it. Like, I was scared of even the hens. The rooster was a menace. Just mean, ornery, all those things. And I was really scared of him. But I had to go in every morning and collect the eggs. And even. Even that, you know, I was born in the country, I was raised on a farm, but I'm really a city boy genetically. And so it took me a while, but once I got to New York city in my 20s, then I started to breathe easy.

Debbie Millman (10:39)

I read that the penalty was actually never carried out on you, so I'm assuming you were able to eat your cake silently.

Stephen Dubner (10:48)

I guess I did. I was also painfully shy as a kid. I'm still painfully shy. I've learned how to fake it and pretend that I'm normal. But yeah, like, to me, the perfect day is spending most of it alone. The dog is here. I like my wife, but she's also really good at being by herself and quiet. My wife trained as a photographer and so we spend a lot of time alone together peacefully in our own little orbits. And yeah, I like that.

Debbie Millman (11:19)

I read this account of your birthday cake silence in an article that you wrote in the New York Times in 1998 titled Choosing My Religion. And in the essay, you write about how both of your parents were born into Jewish families in Brooklyn, as was I, by the way, but independently converted to Roman Catholicism before they met each other. And I know you've spoken about this at length. You wrote an entire book about it. But for my listeners that might not be aware, what initially motivated their conversion.

Stephen Dubner (11:54)

Mm, that's a good question. And the answer can get long fast, which is why, as you noted, my first book was a book that was meant to be about just my parents. That was my curiosity. It actually began even before that when I was in grad school that I mentioned when I ended up teaching for a little bit. This was up at the School of the Arts in Columbia, and I got a degree in writing. And I thought what I would do is write novels and teach college. I was kind of a model that seemed like it would be fun and I didn't really think too much about it. I knew very little about anything at that point, but I thought that was a pretty good model. And so when I was writing in that two year writing program, I wrote a bunch of things, short stories. I started a couple novels. And the one that I liked most was a fairly autobiographical ish novel about a guy like me who'd grown up in a family like that, two Jews who became Catholics. And I was just starting to get curious about Judaism because I'd moved to New York a few years earlier. And all of a sudden I had a lot of teachers, friends, all kinds of people who grew up Jewish and stayed Jewish. And I'm like, well, my parents grew up Jewish and then say. People would say, what happened to them? And I was like, well, you know, they converted to Catholicism, as though a lot of people did that. I didn't even know. I knew so little. And they're like, what do you mean they converted to Catholicism? So I thought, oh, well, I don't really know the details because by the time I was a kid in this family, that was ancient history. So what started as a novel, I ran into a brick wall, because I wanted to tell the fictional version of their conversions, and I didn't know it. So I went to my mom, who by now was living in Florida. You know, a vestigial Jewish trait there, the migration to South Florida.

Stephen Dubner (13:49)

And I began to just really sit down and interview her. You know, I've been a writer really my whole life. I've always enjoyed interviewing people because I was very shy. But if you're a writer, it gives you permission to ask questions that you want to know, but it gives you a kind of framework or a reason to do it. So I sat down with my mom in a tape recorder, and I said, you know, Mom, I really just love to do an oral history with you. And the other motivation for this was that I had no money. And every year I like to give some nice Christmas present to all my siblings. And this year I thought, well, what if I record a nice oral history with my mom about her childhood and about converting to Catholicism? Then I'll. I'll write it up and I'll distribute it to the siblings. I thought that would be really nice. But then once we got going in it, it was just really interesting. And one question led to a hundred more. I didn't know my father's family at all. His family was Orthodox, so when he left Judaism, they, for the most part, really cut him off. My mother's family was more assimilated. There was less cutting off, but there was still a lot of friction and tension and so on. So, anyway, what started with my mom led to then many, many, many other people, interviews, travel around, whatever. And that became. It started as a New York Times article that you cited. That was in 1996, maybe. And then I published my first book in 1998 called Turbulent A Catholic Son's Return to His Jewish Family. And that was my first book. I ghosted a book before that, but it was my first book. And it was an incredibly moving, difficult, satisfying experience to write a book like that. I wished my first book wasn't about me, because I ended up coming into it, because as I began on this exploration of what it meant for my parents to leave Judaism, I started hanging out with all these Jewish, like I said, friends, mentors, teachers, scholars. I started studying some Judaism. I started. Did a lot of reading and so on, and then I ended up kind of returning to Judaism myself. So I can't even remember the question you asked me, Debbie. I hope I'm answering parts of it, but that's what happened to me.

Debbie Millman (15:56)

Yeah, no, you've absolutely answered It, I thought it was really fascinating on so many levels from a personal point of view. My father's family also were Orthodox Jews from Borough Park, Brooklyn. My father, I wouldn't say that he abandoned his roots, but going to a public high school in Brooklyn, he ultimately became less Orthodox. He became really more Reform. But my mom was also Jewish. They got divorced. My dad remarried to a woman who wasn't Jewish, had two more children, and you know what that means. And he was basically at that point excommunicated from the family, to use a non Jewish word. It wasn't till much, much later, towards the end of his life, that he and his sister reconciled. So it's really interesting. Now I understand that your parents, parents like never, none of them went to your parents wedding. Your father's father, I think, never spoke to him again. Is that right?

Stephen Dubner (17:03)

That's true. Yeah, that's true. Yeah.

Debbie Millman (17:05)

And you know, one of the things that I thought was so interesting in embracing their new faith, your parents also changed their names. Your father was born Maurice Dubner. He became Paul.

Stephen Dubner (17:14)

No, he was born. He was born Solomon.

Debbie Millman (17:16)

Oh, Solomon Dubner.

Stephen Dubner (17:18)

There was a brother named Morris, but my dad was named Solomon, which is why my son is now Solomon, by the way.

Debbie Millman (17:24)

Okay, thank you for correcting that. I believe your mother was Florence Greenglass. She became Veronica after the woman who wiped Jesus face on the way to the crucifixion. Now, this is a silly question, but I'm really curious. Did they change their names before they met as well as their religion, or was that something. I know that they converted individually before they met, but did they change their names together or was that also something they did before they met?

Stephen Dubner (17:53)

My mom changed her name. She didn't dislike Florence, and Florence is not an overtly Jewish. In fact, it's not a Jewish name, although there were a lot of Jewish girls in that era named that. But she actually changed her name. She took a stage name because she was a ballerina.

Stephen Dubner (18:10)

My mom and I had a lot in common, as it turns out, and many of these things I didn't recognize till later. But just as I had a music start, career in a band and blah, blah, blah, my mom was really a good dancer and she had an opportunity to have a nice career as a ballerina. And so she had a stage name which she took Veronica. Then she'd already converted, though, in part because.

Stephen Dubner (18:36)

Her ballet mistress, the one that really she worked with for years and years, was born Russian Orthodox, but converted to Roman Catholicism. And she was really influential in my mom's conversion. And so my mom changed her name and took a second last name too. A stage name. Winters. Veronica Winters was her. Very glamorous, her stage name. Yeah, it's a nice name. And as you mentioned, her maiden name was Greenglass, which I think is also a very nice name, but more distinguishably Jewish. Perhaps my father, I'm not sure exactly when he changed his name. And in fact, even though he changed it from Solomon to Paul, he did use as a byline sometimes because he was a newspaperman. I think he used S. Paul Dubner for quite a while before he switched over. But for him, Paul was, you know, the name to take because the apostle Paul was, you know, the. The great believer. And the letters from Paul. Letters to Paul. Letters from Paul were, I think, seminal for him when he was beginning his inquiry and his conversion. So, yeah, so these two Jewish kids from Brooklyn named Florence or Flo or Flori, whatever her friends called Farfala, et cetera, et cetera, and Solomon, or Shloime as his dad would call him, Yiddish or, you know, Solly, as his friends might call him. By the time they were married, they were Paul and Veronica Dubner. And then they named all their kids, you know, saints names. The first two were Joseph and then Mary. And then all the rest of us got either some form of Joseph or Mary in a middle name. So, yeah, if nomenclature is destiny, especially within a religious context, then yes, we. We are good example of that.

Debbie Millman (20:18)

When you return to Judaism, I'm assuming that because your mother was born Jewish, that you didn't actually have to officially convert.

Stephen Dubner (20:30)

That is very true and very astute of you to point out. And indeed to do a conversion would have meant, in essence, a repudiation of Jewish law, the halacha, which says that because a mother, if your mother is born Jewish, even if she's converted, and this was canonized probably back when most conversions were forced conversions. But the idea is this is a matrilineal situation. So, yes, it is true that I not only didn't have to convert to Judaism, but in fact, if I had converted, it would have been a kind of slap in the face to Judaism. So when we were married, when my wife Ellen and I were married, the rabbi who married us was a dear friend named Arthur Hertzberg, who we'd both known separately before we met. He was a really interesting, brilliant man. He was Orthodox. So, you know, he gave us some good guidance along the way. And so, yeah, there were some things that I did to kind of.the I's and cross the t's in his I's, including a mikveh, et cetera. But not a conversion. Correct.

Debbie Millman (21:36)

Your mother saw your return to Judaism as a betrayal. But ultimately, I believe your path to reconciliation with her was through Cardinal o', Connor, who counseled you towards an informed conscience. I believe your mother wrote him a thank you note because of that.

Stephen Dubner (21:57)

I'm sure she did. My mother had good manners. What happened is, before I wrote the book, I wrote the Times Magazine article, as you noted, and it was on the COVID And it was a big deal for me. It was a big deal for my mom, too, maybe in a slightly different direction. And it was published on, I believe, the week of. There was an overlap of Good Friday, Easter and Passover. So it was a very fortuitous collision of the calendar there. And I was at the Times office. I worked at the New York Times Magazine. And two colleagues of mine, I think it was Jerry Maserati and Camille Sweeney, good friends, came back from, I guess they had gone to, like, the daytime Good Friday Mass at St. Patrick's Cathedral. And they said, hey, you know, just so you know, Cardinal o', Connor, just read from your article. Jerry had edited the. The piece I wrote, said, just read from your article during the Mass there. And he said, well, you know, he read the part about your mom becoming a Catholic, not the part about you becoming a Jew, which makes perfect sense.

Debbie Millman (22:58)

Right.

Stephen Dubner (22:59)

And I would. I would have done the same thing if I were a cardinal. So anyway, this happened at a time when, you know, as. As that article came out. My mom, as you said, had some, you know, conflicted feelings. I think the big thing was really a maternal feeling. She truly believed that when she died that she would go to a Catholic heaven if she did everything the way she saw fit. And she did see fit. My mom was a really wonderful, wonderful woman and a very, I don't want to say obedient or observant Catholic, but a really, a true believing Catholic. And so she thought she would go to a heaven where over time, she would be reunited with all her. With her husband first, certainly, and her siblings, but that I, by excluding myself from the Catholic belief and tradition, that I would never get there and see her. And so as a mother, not as a theological, you know, endeavor, but as. As a mother, she saw this as a sort of family tragedy. As I began to understand the import of that, I wanted to try to fix it, I guess I don't know if it's possible to. It's what I had in mind and so I wrote a letter to the cardinal, and I introduced myself and said, you know, I understand you read from a portion of this article. I wonder if I could kind of pick your brain. I probably didn't use that language. Said, I wonder if I could sit down for some counsel. And, you know, because he'd read the article, I knew. I knew he knew where I was coming from and where she was coming from. And so we had a meeting at which he described to me what you just mentioned. Debbie. You know that the Vatican during the Second Vatican Council, which I think was in the early 60s, that, you know, the church changed the ways in which it talked about, thought about, and preached about Judaism. And it was a real evolution. But in addition to that, the Vatican embraced, I believe this was part of the Second Vatican Council. I may be wrong, but the Vatican embraced what they called the primacy of an informed conscience. And the cardinal told me that if you believe you duly informed your conscience in the ways of the Church, Catholic Church, and in the ways of another faith, and if you truly believe God wants you to be a member of that other faith, then you should father your conscience. Now, I don't know about the God part, because I don't, you know, that's. That's a complicated issue. So it's hard for me to say even then that I think that God wants me to be a member of the Jewish family rather than the Catholic family. But, yeah, I went with that. I thought that was enough. And so I had. You know, I'm a reporter, I'm a writer. I record my interviews. And so I recorded the interview with the cardinal, with his consent, of course, and knowledge. And afterwards, I took it and typed it up and sent this transcript to my mom. And that was really the beginning of a new kind of relationship between the two of us. And I remain very, very grateful to Cardinal o' Connor for having done that. He really helped heal a family rift that I think otherwise would have. Would've been very difficult to heal.

Debbie Millman (26:01)

You've said that the experience of inhabiting two traditions gave you a lifelong fascination with questions about identity and belonging and belief. How has that fascination shaped your worldview, your career, and the way that you're living your life?

Stephen Dubner (26:22)

Hmm. I love that question. Look, I believe curiosity is natural for everyone. And I think we adults tend to think about children as innately curious, and then like, what the heck happens? And I think what happens is often school and parenting, because, you know, it's exhausting when somebody is just asking question after question after question. Especially when you don't know the answer. And so I think a lot of our education system and even a lot of our parenting is kind of geared toward. Toward behaving well, to quote, paying attention. Even that phrase paying attention, I hate. Because what paying attention means is I want you to listen to what I think is important. Oh, why? What makes you. I mean, I'm not saying you shouldn't ever pay attention, but I think that all of us are really curiosity engines. And if you can manage to get into your adulthood with that drive intact, then I think it makes life a lot more interesting. And I like to hang out with people who are not just smart, but really curious. And the curiouser you are, I think the smarter you are, and the smarter you are, the curiouser you. You inevitably are too. So for me, it's really important. I shouldn't even say it's important. It's almost natural to look at any. Whatever it is, occupation, institution, place, person, and just kind of want to figure it out. I had a interview the other day. We're making a radio series right now on the. The economics of the horse market, mostly racehorses and show horses. And this grew out of just a kind of recurring notion of mine of how interesting it is that when technologies get superseded by new technologies, the old ones don't go away. They get repurposed, usually. We did an episode recently on candles. Why are candles a $10 billion global industry 100 years after electric light was introduced? Right? And it' they serve different purposes and they've been repurposed and all this stuff. So with horses, similarly, we used to be extraordinarily reliant on the horse, out most of civilization for transportation, manufacturing, all these things, and then they got replaced for that. But there are still a lot of horses, and there's a really interesting universe around the horses and a really interesting market around the horses. And so the other day, I mean, the last couple weeks, I've had a few interviews with people in the horse world, and I know very little about the horse world, maybe slightly more than the average person about racing. I've, you know, been to racetracks and whatnot, but I know very little and I'm a little bit scared of horses. But for the series, I got on a horse, spent a lot of time with horse people and so on. And two of these interviews in the last few weeks, one with a guy in Kentucky who's a breeder, buyer, trader, agent, all these things, who's a lovely, lovely man. And another interview with a retired jockey, one of the best jockeys in American history, Richard Migliori, who's now a commentator for Fox Sports, I guess, on their horse racing events. Both of those conversations were among the most interesting conversations I've ever had in my life. And it's just because these were interesting, knowledgeable people who were willing to be expansive with a person who was genuinely curious. I brought no special skills. I didn't have anything to offer them other than, you know, I make a show. And if you'd like your voice to be on the show, here's an interview invitation. But, you know, they're taking an hour and a half or two to go to a studio and sit down and tell some stranger how things work in their field. And I think that is wonderful. And I wish, you know, I love what I do. I wish. I don't want to say I wish more people did the kind of stuff that you do and that I do, but I do wish it because I think so much of what people consume that they think is media or information or news is really just gossip. So and so did such and such, and now so and so is upset or happy, and it cost blank. That's not really news. That's not an idea. And so I do feel that almost any person on earth is pretty interesting if you sit down and talk with them. With Freakonomics Radio, we've had a, you know, pretty broad remit over the years. We cover a lot of topics, but it's mostly trying to figure out how things work. I'm actually starting a new project now that I'm super excited about and super scared about. It's actually. I mean, it's a TV show. I'm just starting a TV show. It's a talk show. And I want to have conversations that are similar to what I've been doing with Freakonomics Radio, but a little bit more like this, maybe, that are less interviews about a topic and more conversations with a person. So, you know, Freakonomics Radio is about how things work. This would be a little bit about how. How people work. What's the difference between reputation and character? I'm much more interested in character. I don't give a darn about reputation. I've known many people who had reputations that were wonderful. And you spend time with them, you're like, really? They have good PR and vice versa, too. And I think it all just comes from genuine curiosity. And I think when you're speaking with someone, if they see that your curiosity is genuine, you're not cynical. You're not Exploitive. You just want to know for the sake of knowing. I think most people really appreciate that and they do their best to meet you halfway and I love that.

Debbie Millman (32:00)

When will we be able to start seeing the television show?

Stephen Dubner (32:04)

Oh, well, the plan is to start shooting some episodes in November of this year. I'm probably going to shoot a batch of them because I do believe in learning by doing. My plan for the show is also that it will be not just like a live to tape show, that we will kind of edit and curate it and produce it the way we do with Freakonomics Radio, which means that you might move things around to make the order more sensible. It means that we're going to introduce some visual elements. All of that stuff happens in post production. So, you know, the editing process will be, will be a little bit, it's not just a filmed conversation straight up. So I'm guessing probably sometime in the first one to three months of 2020.

Stephen Dubner (32:52)

People will be able to watch this. My plan, again, it's all a plan, Debbie, is to shoot a season in New York City, where I live and where I love living and where I think there are many, many interesting, brilliant people. And then maybe do a quick season or series in Los Angeles, where I think again, there's a huge population of fascinating people. And then the same in London, where again, I just, just love that city. And I love, there's so many people from the arts, science, various institutions, history obviously, and then come back to New York and, you know, this is something I'd like to do in concert with, you know, in addition to Freakonomics Radio. You know, I want to do this for another 10 years, 20, whatever I have, you know, I, I, I love this stuff.

Debbie Millman (33:39)

I want to talk to you a little bit more about this notion of reputation and character. And you also mentioned before that your dad passed away when you were 10 years old. And I think this is when you first became entranced by Franco Harris, the famous running back for the Pittsburgh Steelers. And you were really, really infatuated. You've written about how you dreamed of him every night. You signed your school papers, Franco Dubner, which I love. Years later, you journeyed to meet Franco Harris and you wrote a beautiful book about this. You were certain that he would embrace you. What happened? What happened?

Stephen Dubner (34:24)

Yeah, he wasn't very interested. He was a very good man. I think he died suddenly, tragically, a couple years ago. Yeah, you know, I pitched him on this story. Basically. I said, you know, he was, as you just said, a childhood hero. I had this recurring dream every night for a couple years, not long after my dad died. It was plainly a sort of messiah rescue dream. And I was a huge Pittsburgh Steelers fan. And so he was really an important kind of character in my life, as ridiculous as that sounds. Although I will say now that, you know, I know. One reason podcasting is so popular now, I realize, is because of what psychologists call the parasocial element. People feel they know you, Debbie, because they hear you and they don't know you, but they have a relationship with you. And, you know, that's a very powerful thing. So I had this very powerful parasocial relationship with Franco Harris. Then years later, so I was in my late 20s, maybe early 30s. I was at the New York Times. I maybe just published her, getting ready to publish my first book, which was this memoir about my family. And I was walking by a newsstand in Times Square, and I saw Franco's face, along with Lydell Mitchell, his Penn State backfield mate who played pro for the Baltimore Colts. They were on the COVID of this magazine called Black Enterprise magazine, and they were in business together in, like, an industrial food business. And I thought, oh, my gosh, I hadn't thought about Franco in 10, 15, 20 years. I wonder what he's doing. I wonder how he came out. And so when I read this article, I thought, well, he came out well, he's doing well. But, you know, another fascination of mine was the afterlife of the professional athlete. When you're a sports fan and you watch these people, you're seeing their life just through a tiny, tiny, tiny piece of a keyhole, and you don't know what their life is. You don't really know who they are. You don't know what they were really before and after. So I thought it would be a really good. Interesting story to write, would be to follow up with my childhood hero and write about the afterlife of the professional athlete and see what that life was like. So I wrote him this letter. He called me. We talked it through. He sounded, you know, Franco was just a little bit of a. He was just his own guy. He wasn't. He was very nice, but always a little bit. There was always just a little bit of distance there somehow. Very good man. He did a lot of good things for a lot of good causes and so on, but he wasn't the kind of guy who's going to say, hey, come on down, and, you know, you stay at my house, we'll talk for hours. It was a little bit trickier than that. But he did Say, come to Pittsburgh. I'll pick you up at the airport. So I do that. He picks me up at the airport. We walk by in the Pittsburgh airport, these two kind of statues that they have there. One is young George Washington, who I believe did some of his surveying work in Pittsburgh. And the other was Franco Harris, making the Immaculate Reception, the most famous play in Pittsburgh Steelers history. And it's kind of cool to walk by the Franco Harris statue with Franco Harris when he picks you up. And so we spent the better part of a day and a half or something like that together. And I just described this idea. I'd like to hang around. I'm a reporter. I'm a writer. You hang around. And I said, what do you think of that? And he said, well, can you sell? And I'm like, what do you mean? He's like, well, you know, I'm running this business. Like, most of my work is like, I'm going places. I'm going to schools, prisons, whatever. I'm trying to sell them my line of nutritional baked goods. So he was kind of serious about that. And I'm like, no, I can't sell, but I'll. I'll follow you around and write down everything that happens, and I'll write a book about it. And he wasn't really that into that. So we went back and forth. There was another time I was supposed to visit him in Pittsburgh. Packed up my car, drove down. I had all my files, got a motel for, like, 10 days, and he left town without telling me. So there was that. There was a lot of back and forth like that. Anyway, I did publish the book. He invited me that year. The year the book came out, he invited me to the. He. Every year at the super bowl, he would throw a party. Kind of a business opportunity for him because he had all these clients, and he invited me to that. But he always kept me a little bit at arm's length. And then a couple years ago, they were celebrating the 50th anniversary of the Immaculate Reception in Pittsburgh. And it was a game late in the season. I think it was December, I wanna say. Maybe it was against the Raiders, probably. Cause that's who the play happened against originally. My son Solomon, by now, has been a Pittsburgh Steelers fan since he was a kid because of me. So we were going down, and then I got invited to. Franco's family and friends were having a party on the side to celebrate this, and I got invited to that. And I thought, oh, that's nice. You know, maybe there's been some Passage of time since the book, and maybe they're feeling. He's feeling a little bit more sanguine about it, whatever. And then a couple days after that, the invitation was revoked. I'm not quite sure by who. I don't think Franco was involved at all in any of this. It was. You know, I think it was people who. People who defended him who felt that I had given him a little bit short shrift somehow in the book. And I'm not sure they're wrong. I'd have to go back and read it. I try never to be ungenerous as a writer, but I always try to be pretty honest. And, you know when your hero says he's gonna let you into his world and he kind of doesn't show up repeatedly, and you write it down, I guess it makes him look bad, whatever. But then after I'd been invited and uninvited, then he died, like in those days, between the uninvitation and the actual event. And so my son and I were already. You know, we were already planning to go to the game, and we went down. It was just very, very sad. On the other hand, when family and friends got up to toast him at the game itself, like, during halftime, it was just a reminder. He was really. He was awesome. I loved him. I loved him deeply. I wish he would. I wish he'd loved me back a little bit more. But if I were him, I think he played it just right.

Debbie Millman (40:27)

In your book about the experience, Confessions of a Hero Worshiper, you write, I came looking for a savior, but what I found was. And maybe that's the truer gift. Do you still feel that way?

Stephen Dubner (40:41)

I do. I do. I like that line. I didn't know. You know, I don't go back and read much of what I write, but when I'm writing something, I care a great deal. And I probably wrote that 150 times, those couple sentences. So, yeah, I like hearing that back. I do. I do feel that way. I do feel that way. And I think not just a man, but a mensch. I think he was a really menchie fellow. So, yeah, I miss him. I mean, when I say I miss him, it's not like we had much of a relationship, but I miss being in a world where Franco Harris is still around.

Anne (41:11)

This episode is brought to you by LinkedIn. If you're a small business owner, work rarely stops. When the day ends, your business is always on. And when it's time to hire, you need a partner who's just as committed that's where LinkedIn jobs comes in. When you clock out, LinkedIn clocks in. LinkedIn makes hiring simple. Post your job for free and share it with your network. Their new feature even helps write job descriptions and get your posting in front of the right candidates with deep insights. Want more reach? Promoted jobs get three times more qualified applicants. Here's what matters most quality based on LinkedIn data, 72% of small businesses using LinkedIn said that it's helped them find high quality candidates. Find out why more than 2.5 million small businesses use LinkedIn for hiring and find your next great hire. Today. Post your job for free@LinkedIn.com fixable that's LinkedIn.com fixable to post your job for free. Terms and conditions apply. This podcast is brought to you by Simply cx. Here on Fixable, we help leaders tackle real workplace challenges and create change that sticks. One of the most important challenges leaders face right now is customer experience. It has moved from nice to have to the driving force behind whether a business thrives or struggles. That's why Microsoft created a new podcast called Simply CX and why you should listen to it. Hosted by Nicole McKinley, Microsoft's global customer experience CX leader, simply CX features leaders from companies like CarMax, TD bank and T Mobile who are redesigning how organizations connect with customers. You will hear how innovation and great leadership come together to create change that makes markets and fuel sustainable growth. The conversations are direct, practical and packed with takeaways you can immediately apply to your own strategies, teams and customers. If you are working to build an experience that customers love and a customer centric culture your employees are part of, Simply CX will help you get there faster. So don't miss out. Start listening to SimplyCX every other Tuesday wherever you get your podcasts, and follow host Nicole McKinley on LinkedIn to keep the conversation going.

Anne (43:32)

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Stephen Dubner (43:57)

Terms apply. Lounge access is subject to change. See capital1.com for details.

Debbie Millman (44:04)

You went to college at Appalachian State University.

Debbie Millman (44:10)

You were studying, majoring in communication. But you also started a rock band named the Right Profile, which you seriously pursued for five years before we Talk about that Experience was the name of the band in homage to the Clash song.

Stephen Dubner (44:27)

It was. Yeah, yeah, yeah, yeah. London Calling was my. Probably one of my ten favorite records ever. And it was relatively new then. And, yeah, I thought the Clash was just. And I didn't. It wasn't like I had some big affinity with Montgomery Clift. That song was about Montgomery Clift, how he'd smashed up the left side of his face in a car crash. So he had to shoot his right profile. But, you know, that's what we named the band.

Debbie Millman (44:50)

You described the music, the band's music, as a sort of mashup of blues and Rolling Stones style rock and punk. And you said you were terrible for a long time, but then you got better and better. So you were the guitarist.

Stephen Dubner (45:04)

So as a kid, I played mostly piano and keyboards and then, you know, band instruments like French horn, trombo and stuff like that. But it was a musical family, so everybody played a little bit of everything. But then in the band, I started on piano. And, you know, I was a decent piano player. I grew up playing like, kind of like my piano hero when I was a kid. I don't know how this happened. Somebody gave me a record by Otis Spann, who was a Chicago blues piano player who came, I think, from New Orleans originally, but he mostly sounded like Chicago. So I was a. I was, weirdly enough, you know, a white kid from upstate New York who really, really loved hard blues piano. And, you know, I was okay. I was good. I could have been really good if I'd really, really kept at it. And then once I got in the band with these guys, Jeffrey Foster and Tim Fleming were the two other guys who'd already gotten the band started. Really, when I joined, I was there as a piano player to really, you know, Jeffrey was a writer, really good songwriter. But then over time, you know, I started writing so songs as well. And then I also started playing a lot more guitar. And again, not. Not a great guitar player by. By any stretch. But we did start to become a pretty good band and our writing got better. You know, Jeffrey and I probably each wrote, you know, many dozens of songs over the next four or five years. And then, you know, you progress. It's like going up through the minor league system. You play crappy little clubs, you play crappy big clubs. You play slightly better big clubs. You start. Start opening for, you know, bigger bands now and again. Then we got signed on. We got a manager that represented a couple bands. I really liked the Del Fuegos. Was a band from Boston that I loved. And they also represented the Replacements, which were a bigger band that I, you know, I liked. Not as much as the Fuegos. And then we came to New York, did some shows. We played CBGB's. Clive Davis from Arista came to see us at CBGB's. Arista signed us. And then we started making our record over the period of, you know, one, one and a half, two years, maybe. We're in writing songs, pre production, whatever. And then as we were getting really close to making our first record for a major label, I just. It wasn't sudden, it was. It was cumulative. It was gradual. And it was a little bit like my mom deciding whatever, 40, 50 years earlier. Like, she decided, I'm not sure I really want to be a professional ballet dancer and lead that life for a lot of different reasons. Not just. Just. It's all the travel and whatnot. But, you know, I'm not sure I want to lead a life where my main professional activity is drawing attention to myself, you know. So, yeah, I decided to quit the band. That was. That was a little bit dramatic and traumatic. It was really my entire community and whatnot. By then, I'd been spending a little bit of time in New York City. I had a girlfriend here, I moved here, then ended up going back to school, graduate school up at Columbia. And then I've been doing pretty much some version of the same thing ever since. Some version of writing ever since then.

Debbie Millman (48:05)

You stated at the time that you wanted a somewhat more stable and more anonymous life. But I don't think that anonymous thing really worked out very well.

Stephen Dubner (48:14)

I mean, I guess that is true. Although I will say this.

Stephen Dubner (48:19)

Being a writer of books and then being a radio person are pretty anonymous. Like, people may know what you do, they may know your voice, but if they don't know your face, that counts for a lot in my book. Now, the paradox here is, as I told you, I'm getting ready to start a TV show.

Debbie Millman (48:40)

Yeah, I was just about to say that face is gonna be everywhere.

Stephen Dubner (48:44)

Well.

Stephen Dubner (48:46)

Okay, so that's problematic. Yeah. But the thing is, is now I think I can handle the right level of not caring about it. I had this incident even with. So when Freakonomics came out, that was 2005. A few years later, there was a film made, a documentary film based on the book by a bunch of different directors.

Debbie Millman (49:10)

I love that film, by the way.

Stephen Dubner (49:11)

Oh, thanks. Thank you. I can't claim credit. Cause we didn't make it at all. But I'm really glad you liked it. It. And when the film came out, Steve Levitt, my Freakonomics co author, and I were in it a lot. Our faces, you know, we sat for interviews and blah, blah, blah. They follow you around and shoot B roll and all that stuff. It was just a documentary film, but still, people see this stuff. And I was starting to get recognized in airports and it just. I just. I don't know what to say. I just don't like it. And I get that many people do like it. I get that many people who are recognizable love being recognized. And I like being thought of as someone who does good work. Don't get me wrong, it's not like I have no ego, but the idea of someone coming up and saying, hey, you're so and so, and then they want to tell you what they think of you. And it's usually positive, but, like, that's just not a conversation that I'm crazy about having. And so when that happened, I cut my hair short and grew a long beard. And that worked pretty well for a while. And at the time, I was also doing a fair amount of tv. TV as a, you know, as a regular guest because of Freakonomic stuff. And I kind of stopped then. I also felt that the way most TV is made is just really stupid. Someone once said about tv, they call it a medium because it is neither rare nor well done. I mean, I realize that's snotty of me to say, but, you know, I just think a lot of it is not made with the best intentions, with the best forethought, with the best talent and so on. Obviously there's been some great, great television, especially in the last 20, 30 years. Mostly I'm talking about scripted fiction stuff, but, like, I want people to put as much effort and thought into the TV show as they do into writing a book or creating a great painting or building a great building. And I don't always see that in tv. Sometimes, for sure. I don't mean to disparage it all. So I. Anyway, I stopped doing TV as a guest. And there was a. We had a Freakonomics TV show at one point all lined up, ready to go, and I realized it just wasn't going to be good. It wasn't going to be fun, and it wasn't going to be good. And the only reason to do it would be for me to get more attention, which I didn't want, or to make more money, which I kind of had enough of. Like, Freakonomics was a great thing financially for me. And my family, I got to send my kids to college, I got to stay in New York City. It was a huge boon. So like I didn't want to get greedy and just do something for money. But now I'm at the point where I really feel like I want the visual conversation, I want the visual medium. The sort of tagline I have for our TV show is because people need to be seen and not just heard.

Stephen Dubner (51:56)

And so, yeah, so I'm willing to take that gamble. And I also figure I'm 62 now, so who gives a shit? I don't. Other people probably don't. But I do feel that sitting knee to knee with someone that you either know well or don't know at all, maybe you agree with them about things, maybe you don't. And having a real good conversation I think is a valuable model to put out in the world. I'm so distressed. I'm sure you are, as I'm sure most of your listeners are about how we just talk past each other and shout at each other. Now I hate that. I hate that. It goes against everything I've ever treasured about humanity. And so, you know, I don't have great aspirations that this show of mine is going to change anything, but you know, if it changes five people's mind, that's something.

Debbie Millman (52:41)

Yeah, I mean, I think a lot of social media is about having a one way conversation, which is really problematic for lots and lots of reasons. I re listened to your episode about is, you know, social media terrible for us. I thought it was really interesting to hear that. It's also the conditions of our culture that are contributing to so much of the unease in our time right now. Yeah, I wanna talk to you a little bit about writing. I listened to your episode with my dear friend Tim Ferriss and you said something that really stopped me in my tracks. You stated that it was harder for you to learn writing from great writing than it was to learn from shitty writing. Because when things are really good, there's a natural inclination to wanna copy it or mimic it. So if you read a novel that you thought was a great novel, you initially thought this is what you should pattern yourself on. And you go on to state that there's all kinds of reasons that can't or won't.

Debbie Millman (53:40)

That it's going to take you away from being your best natural version of yourself. And so I want to know how were you able to locate that best natural version of yourself?

Stephen Dubner (53:53)

I think it took a lot of time and a lot of work and a lot of honesty, really. And also I think a lot of it is a word that people don't talk about. Well, maybe people do and maybe I just didn't hear it. I think you have to just have confidence in yourself. I think that we live in a very status obsessed civilization. You know, some people more, some people less. But what status obsession does is it leads or forces you to always and constantly compare yourself to something. It might be your former or future self, but more likely it's other people. Like, you know, I wrote this short story. Is it as good as Raymond Carver? Is it as good as Mark Twain? Is as good as, you know, Virginia Woolf? Probably not. But then you realize, what am I doing here? Sure, there are imitative elements of creativity, but I really do believe that every one of us is this wild little science experiment of genes and bones and muscles and synapses and whatnot. And like, be that, be you. I was fairly good at enough things when I was young to know what it feels like to be confident in myself in certain circumstances, right? So, like, I was pretty good at baseball. And so when I would get up, like down two runs, two runners on bottom of the ninth, I mean, I got nervous, but I, I felt like I belonged there, right? But then in other domains that sometimes wouldn't transfer, like dealing with, with important people, I would get very intimidated by and so on. I still feel often, you know, when I'm in a room, I often still feel like I'm just like a nosy kid and I want to ask this person stuff, but, like, why would they want to talk to me or why would they answer that question or so on. So, yeah, I do feel that a creative life is really an exercise in sort of taste making. Like it's really important to have good taste, but it's gotta be good taste that originates from who you are and what you really love. And so I feel like I'm now at the stage in my writing, radio, whatever, whatever career that I feel like I know what I like to do. I like to have fun, I like to learn. I like to be kind. I like to be around other people who are all those things. If there's something worth learning from someone who's unkind or not fun, I might still do it if I really want to learn from them badly enough. But you kind of sort out what kind of person you are, you know, I play golf. I took golf up late in life, but I really, really, really love it. And a lot of amateur golfers, especially people who take it up later in Life. They find themselves trying to learn a swing that belongs to someone else. It might belong to Ben Hogan, Jack Nicklaus, Tiger woods, whatever. Well, all their swings are really different from each other. Why would your sw. You know, you really think it's going to work for you to copy their swing? So there are elements of a swing, just as there are elements of writing or music making or cooking or science or whatever that are certainly transferable. But there's also a great deal of individuality in all of those things. So, like, who is it that says swing your swing? Arnold Palmer maybe was the golfer who said, swing your swing. And I think that's the case for, you know, write your writing, sing your song. You know, I think it's really important to get to that point, to feel confident in your ability to do what you want to do. But then there's another step, which is, well, what if the world doesn't like it? You know what? It's unfortunate. It really is. If you make something that you loved making, that you're really proud of, and you put it out there and the world either doesn't care or actively dislike it, that just sucks. It hurts. It just does. But it's, you know, it goes to like, is it better to have loved and lost and never to have loved at all? Is it better to have created and been slammed than to have not created all? I would say yes. Not everybody feels that way. But I think you have to develop your own personal creative philosophy, and that's mine. And then going back to the thing that I told Tim that it is true that, you know, when I was in grad school for writing, we did read a lot of Raymond Carver and Virginia Woolf. So we'd have workshops and seminars. The seminars were where you would discuss writing by others. And then the workshops is you'd have two or three or four pieces of student writing, and we would all discuss that student writing. So a real workshop, and I would say, like 80% of the student writing was pretty much trying to be like the seminar writing that we're reading. And some of it was very good, very facile, very well educated, beautifully written and so on. But it didn't have the soul of the person who made it. And that's kind of what I'm after. When I look at art, when I listen to music, when I look at politics, if you see the soul of the person behind it, as opposed to a kind of airbrushed, corporatized, ironed out version, that's what connects with me. But look, look, I Wouldn't listen to me because I think I'm in the minority here by a long shot. Many people, most, the vast majority of the world, loves to consume the airbrushed, corporatized versions of things, not the soulful versions. But I don't care. I made my corner in the world. I really enjoy it. I love working with the people. I work with my audience for free. Economics radio is an amazing audience who I get to know pretty well. Cause, you know, there's a lot of emails flying around. And yeah, I couldn't be happier with it. But I think it's because I make what I want to make the way I make it. And I know it's true to me, and that's why, for me, it's very valuable.

Debbie Millman (59:50)

I have known an actress named Kate Amazur for quite a long time. We first met back in the 1980s, and I follow her on social media. And she was writing recently about how people fill in the sentence, do what you love, and blank, blank, blank. And she was countering that idea with the notion that if you're doing what you love, you're doing what you love. Like, what is the dot, dot, dot? You don't need that. If you're doing what you love. That's enough.

Stephen Dubner (60:27)

I hear you.

Debbie Millman (60:29)

I want to talk a little bit about Freakonomics. You have your 20th anniversary of the book. Congratulations. Have your 20th anniversary edition coming out. Is it true that you almost titled the book Eccentric Economics?

Stephen Dubner (60:41)

Oh, probably. So what happened is we had this book which was really, really fun to make. So Steve Levitt and I were not friends. I'm a writer. I was sent to write a piece about him for the New York Times Magazine, which I did. And I loved. I just loved his brain. And I wrote this piece that I really enjoyed. And I remember calling my wife from Chicago where Levitt is, the first night of my reporting there, and I said, I don't know if anybody at all is gonna care about this article that I'm writing about this kind of offbeat economist at Chicago, but I'm loving it. I'm having a great time. And then I wrote this piece, and people did care. And then people wanted a book. And then my agent, actually Levitt called me then and he said, you know, people are asking me to write a book. And, like, I'm not a writer. What do I do? And I said, well, if you want to write a book, you need an agent. He said, do you know an agent? I said, well, my agent is awesome. Suzanne Gluck, William Morris and people were saying to me, oh, I love that piece. You should write a book about Levitt. And I'm like, I don't want to write a book about an economist when I just wrote a profile about him. And I was also in the middle of another book. And then Suzanne said, what if you guys co wrote it? It. Which neither of us would have in a million years have thought, as obvious as that idea may have seemed. So then we did that, and it was a blast. We just really enjoyed working with each other. We fed off each other. We kind of filled in each other's blanks in a way. And then we had this manuscript that was full of, like, all these different stories, empirical stories based on data, mostly based on research that Levitt had done in a very intense analytical setting, or empirical setting at least. But there were stories about, like, sumo wrestlers and real estate agents and Klansmen and high school teachers. Like, there was no unifying theme whatsoever. Like, Malcolm Gladwell writes these really wonderful books with a bunch of different stories, all of which illustrate one concept. And ours was sort of the opposite. It was all these stories that illustrated no concept at all. So we were looking for titles. We had a bunch of horrible titles. Steve Levitt's sister got to work. She had worked in publishing and in advertising. She came up with a list of about 200 titles, maybe. And one of them was Freakonomics. And when Levitt and I saw it, we both, like, burst out laughing with joy. And like, this is so. Just so outrageous and outlandish. It's so bad that it's great. And we just loved it. So we brought it to the publisher and they're like, like, absolutely not. Like, they'd say, like, do you know what a freak is? I'm like, well, I just think of this freak as someone who does something a little different. You know, Coney, Ellen, freak show, whatever. And like, no, no, no. A freak is someone who engages in transgressive sex. Like, well, okay, I guess that's one definition, but that feels kind of narrow. But anyway, we couldn't budge them for a long time, so we were feeding them a bunch of other titles. And I'm not going to lie, some of the ones we fed them were intentionally pretty bad. And whatever you said, eccentric economics, that sounds like it was one of them. I think we had another one. I think the worst one that I remember was E. Ray Vision, with the E standing for economics. If you use these special lenses, you can look through things. And so finally, the book was publishing, like, pretty soon. And there was no title. And finally the publisher relented and I'm glad they did because I think it was good title. Thanks to Linda.

Debbie Millman (64:15)

Absolutely. I want to give you some data here. You know this, I'm sure, but it's all in one place. Freakonomics, a rogue economist explores the hidden side of everything. It was published in April of 2005. For my listeners that might not have read this wonderful book. It tackles unusual questions, including why do drug dealers still live with their mothers? What do real estate agents incentives reveal about human behavior? It offered answers through the lens of economics and incentives. The book debuted on the New York Times bestseller list at number two, quickly rose to number one. It then spent over 96 weeks on the list, has been translated into 40 languages at last count. I could be wrong about that one. And the paperback edition released the next year extended that run even further. And total, the book logged over 140 consecutive weeks on the list. If that isn't enough, the Freakonomics universe expanded with the subsequent publication of Super Freakonomics in 2009, think like a freak in 2014, and when to rob a bank in 2015. All New York Times bestsellers. So here's a funny question.

Stephen Dubner (65:34)

Can I just say I would hate the person who wrote those books. I would be so jealous. I can't believe it's me. I'm serious.

Debbie Millman (65:41)

Really? Really.

Stephen Dubner (65:42)

So for those of you who hate me because, like, I get it, like, it's just too much luck for one, for two people, it's just too much luck. So I just wanted to say that.

Debbie Millman (65:52)

I'm going to apply a little bit of Freakonomics economics to this, to this question. If you were to apply a Freakonomics lens to the publishing world, what hidden incentives do you think drive the bestseller lists?

Stephen Dubner (66:07)

Hmm, that's a really good question. Well, I guess it depends when you say drive it. I guess it depends on who are we talking about driving for. The publishers or maybe the buyers or maybe the writers? One of the things that I think is true about publishing in not just publishing, but movies, certainly a lot of things, food trends and so on, is that someone will do something different and it succeeds. And then the companies who are responsible for making stuff just start to copy. That's just the way it works. And I get it. It makes sense. It's like, you know, when Henry Ford showed that the assembly line could work for an automobile, it made sense that other people are gonna do it. But I think when it comes to ideas or creative endeavors, it's a bit of a bummer. And so I think whether you're a publisher or a creator or a consumer, the thing you should really care about are things that are new and different. And it's a shame that our discovery mechanism for new and different things is so inefficient. You know, one of my favorite writers, I haven't read him in a long time now, but William Kennedy was from upstate New York.

Debbie Millman (67:21)

Upstate New York. I went to school in Albany. I went to SUNY Albany.

Stephen Dubner (67:25)

Yeah, yeah. So I loved him so much when I was a young writer that I learned where he lived and I would. To listen. Just drive by his house. It was in Averill Park, New York. Just drive by the house, big white house with green shutters. And then I went to see him speak a time or two. And then I learned that he had actually overlapped with my father at a newspaper. They were both newspaper men. This was at the Troy Record in Troy, which is right next to Albany, and so on. But with Kennedy, he had, I think Billy Phelan's Greatest Game was that the name of the book was his first book. And I think, like, whatever, 60 publishers rejected it. Then finally it got published, and then his other books got published and he became, you know, part of the literary canon at like, age 55 or 60 or something. And, you know, there are a lot of stories out there like that, and I always wonder why that is. And I think it's because.

Stephen Dubner (68:17)

There are many wonderful, wonderful, wonderful things about humans and society and civilization. And there are many terrible things to. There are many things that are abundant, which are often good. Some things are abundant that are bad. But then there's one thing that I think is rare, is too rare. That's a good thing. And that thing is courage. I just think people need to understand that they need to give themselves permission to be courageous about everything. About who they are, about what they make, about what they think. You know, this goes back. I was saying how a lot of what passes as news is essentially gossip. People are capable of thinking hard and well, having ideas, thinking ideas through sharing those ideas with other people, adding to them. I mean, that's what New York City is. New York City is a place where a lot of people move because they want to have. They want to do something or have ideas that they can then bounce off of other people. See why it was terrible. Build it, change it, whatever. But all of that takes courage. I used. I said confidence earlier. But I think courage is the precursor to confidence.

Debbie Millman (69:26)

Oh, I think that courage is the birthplace of confidence. Yeah, absolutely.

Stephen Dubner (69:30)

How do you get more. Like, how do you get more. How do you. When you're not feeling courageous, what do you do to back into it?

Debbie Millman (69:36)

Well, I tell my students that I believe that the definition of confidence is basically the successful repetition of any endeavor. We don't start doing anything with confidence, maybe unless we're, you know, when we start to walk as babies, somehow, you know, we continue to want to do that even though we keep falling, but still we keep trying. And I think for me, confidence is so fleeting, as is the feeling of any sense of accomplishment. It just goes away instantly. For me, it's really just a good talk with my therapist. I don't have any tricks.

Debbie Millman (70:15)

I wish I did. I wish I could say, steven, this is what I do, and this is what everyone should do to ignite their confidence. Doesn't work for me.

Stephen Dubner (70:25)

You know, it's interesting I mentioned golf before. Like, I do love golf, but it's. It's hard. And the tricky thing is you can hit a great shot one minute, and then you, the same person, can the next minute, hit a terrible shot. And there are very few other things that I've ever done that are like that. Like if you're bowling. Bowling, bowling.

Stephen Dubner (70:45)

All right, Bowling in God. Golf. But, like, usually if you're competent at something, your variance, your range is not that wide. But with golf, you know, it's different. And. But really, if you think about it, it's very rarely a physical failure. It's almost always a mental failure. With golf, you're thinking too much about the wrong thing. You're out of your rhythm, you're out of your routine or something. And so for me, playing golf, confidence is a huge part of it. But, like saying that, oh, I'm going to be confident now, that gets you nowhere. Yeah, you need to lear. You know, here's another thing that I only learned relatively late in life, and this was a lot through a friend of mine, Angela Duckworth, who wrote the book Grit. And she and I did a podcast together for a couple years called no Stupid Questions. And I learned a great deal from her. And the very basic thing that I came away with is that, I mean, I knew that. The mind or the brain? The brain, let's say. I know the brain is a muscle. I know that. But I never treat it like a muscle. I treat it more like a trampoline, that things will bounce off it and send you into some other direction. Right. Someone will say something or do something. You will have an involuntary emotional response. And all of a sudden, you say or do something that is far from the thing that you really wish you had said or done. But in fact, your mind or brain is a muscle, and you can control it. And I can say, you know what? I recognize what's happening right now. I just hit a bad shot. I just gave a bad talk. I just embarrassed myself. I was just unkind to someone. And you can say, okay, that's done. What am I going to do now? I'm going to process that for a minute, see why I did it, try to figure out how not to do that very thing again. And then I'm going to direct my mind, my brain, back to what I want to be working on. What do I want to be working on? I want to think hard on this idea right now for the next 15 minutes, or I want to go for a walk or I want to do a favor for somebody. And I think that being a little bit more intentional with your brain as a muscle is a huge, easy win for just about all of us, whether it's a cognitive thing we're doing, physical thing, whatever. But, you know, the fact that it took me 50 some years to learn that tells me, at least for me, it's pretty hard. So I'm guessing it's hard for other people as well.

Debbie Millman (73:03)

Oh, my goodness. It's one of the great struggles of my life. I would love to get to a place where I can allow myself to suffer or feel humiliated or ashamed for a minute and then try to train myself to move out of that state. Because truly agonizing for much longer isn't particularly good for anyone. I mean, if you can learn from something and move on, how were you able to train your brain to give yourself that space to regret it and then move on quickly?

Stephen Dubner (73:38)

You know, I don't know. I think it was honestly just experience and a lot of trial and error. And I would say to myself, why am I locked into this mood or mode that I don't want to be in? There's no one forcing me into it. No one. It's all me. You know, if I interview someone and I. I didn't perform well, or I didn't ask questions I liked, or I couldn't get them rolling, I couldn't make them feeling comfortable and whatever, you know, I'd kind of. I wouldn't say torture myself over it, but, yeah, I'd stay up at night, I'd think about it, and I'd say, wait a minute. This is literally a massive waste of resources. The resources Being time is precious. Mental bandwidth is relatively limited. What am I doing? This is just stupid. And so I need to find a better way to. To manage it. And like I said, being working with Angela every week, having these conversations, learning from her on the fly, a lot of applied psychology was really helpful. So I don't mean this as self promotion at all, but if people want to kind of get an idea about processing this the way that I have. We did make this show no Stupid Questions, which is still around as a podcast. We're actually republishing the archive from the beginning now. And yeah, it was a great. I learned a great deal from Angie. And for me, it was a fairly. I think. I think I got quite a bit better quite fast because I had a great teacher. But again, I was in my 50s before I started to even really think about it. And I remember I had a really nice conversation with a new friend recently, this woman who's a writer from Berlin, who's moved to New York. Cause she thinks New York is the best place on earth. And I like her writing a lot. So we were having a coffee, seeing if there's some way to collaborate, whatever, and she talked about how sometimes when she's walking in New York, she walks a lot. And she writes about these walks. And she was saying that I can't remember exactly something like, you know, I'm walking somewhere and I feel someone looking at me like I don't belong there. And she's not, not anywhere where she shouldn't be. And she just, you know, she gave me the sense that she felt encroached upon mentally and felt therefore the need to physically withdraw. And I said, well, do you ever think about just like using your brain to tell yourself like, no, there's no reason to feel that way and I'm just going to stay here and do my thing. And she looked at me like, no, I would never. No, I would never do that. And I realized this is a very bright person, good writer, worldly person, didn't grow up in, you know, the boondocks of upstate New York like I did. She's from Berlin. And so I realize if it's an alien concept to someone like her, it must be alien to a lot of people. And so, yeah, I think it's a relatively simple, but maybe difficult, but relatively simple approach that I think can help a lot of people. It's, you know, what I'm talking about is a very basic, basic component of what people call positive psychology, right? Which is rather than ruminating and dwelling On. On the negative. Try to find your way out of that and move on to. If not something more productively, something different. And also just, you know, accept. No one's perfect. We know that. We talk about that. If you do like sports, which I happen to like, in baseball, if you hit.300, you're a great baseball player.

Anne (77:03)

Yeah.

Stephen Dubner (77:03)

That means you're failing 700 times.

Debbie Millman (77:06)

Yeah. Michael Jordan, I think only. I mean, he had amazing stats. I think he was up to. He got the ball in the basket about 35% of the time.

Stephen Dubner (77:16)

Wow.

Debbie Millman (77:16)

And, you know, that means 65. He didn't.

Stephen Dubner (77:20)

That's terrible.

Debbie Millman (77:22)

Stephen, you're now on the precipice of launching the 20th anniversary edition of Freakonomics. The new book comes out on November 11th. It will feature new material, a new look. If you look back and think about this first version, is there any chapter that makes you think, hmm, maybe I'd write that one differently today?

Stephen Dubner (77:46)

So let me just say first, there's only a little new material. I don't want anybody to be misled. It's basically the original book. I wrote a new foreword. I put my heart and soul into the foreword. It's only about two pages, and it took me about six months. But, you know, I tried really hard on that.

Stephen Dubner (78:02)

You know, my biggest regret about the. The original book was something that we already corrected, like, not many months after we wrote a. A chapter, part of a chapter about this guy named Stetson Kennedy, who was basically a civil rights pioneer white guy who went after the Klan. This was in the. I guess, probably started maybe late 30s. He was an old guy by the time we got to know him. Anyway, to make a long story short, we wrote about him in Freakonomics in a chapter about, like, information asymmetry. Because what he had done was he had used the Klan's own kind of secret language and information in a way that would ridicule them and use that information in a clever way. We compared that to the way that real estate agents might use language in a way that's not entirely truthful. You know, when a property is charming and whatnot, you know, there's a lot of language in there is meant to cover up the fact that the property is actually small or broken and so on. So we were playing with this notion of what economists call information asymmetry. And what was nice about the Stetson Kennedy story is that he took a group's information and by making it public, ridiculed them in a way that hurt them. And it was an amazing story. He'd written some books, books Levitt and I, and a third co author, Roland Fryer, who was at Harvard, went down and spent some time with Stetson Kennedy before writing the book and then wrote this up. And then when the book was published, we heard from someone who had been a former collaborator of his, who alerted us to an archive that I hadn't known about that offered evidence that Stetson Kennedy had pretty significantly exaggerated his own role in these exploits of exposing the Klan. And that while he had done a lot of good and indeed courageous work, that going undercover into these Klan meetings and so on, which he had written about, and then we wrote about it because it was in the books that he had published, and then it was in the books that other people had published subsequently about him. That. That was probably quite a large exaggeration. And so that was very painful, most of all because I had to go to Stetson. Then I called him and I said, I. To need. I need to talk to you. And I flew back down to Florida to sit with him to say, you know, I've gone through these archives and a lot of the work that you claim to have done, I don't think you did, and I need you to explain this to me. And that was horrible. And he. He didn't acknowledge that I was right. He kind of denied, said, I don't. I don't know what you're talking about. That was a long time ago. But the. The proof was, to my mind, pretty strong. So what we did is we then rewrote that little chunk of the book. We published that in the later editions. We wrote a. A column in the New York Times Magazine telling this whole story that I've just told you about how we discovered that we'd gotten this part wrong. And so, you know, that was terrible. That was terrible. It was terrible because. Not that we had, you know, done this thing that turned out to be an error. It's because we lionized him to a large degree based on the work of someone else that he took credit for. And, and by then exposing the truth, we were now kind of de. Lionizing him, which I also didn't like because he was a heroic guy. And so that was a very, you know, that's a painful chapter. So I guess that's the one that I wish somehow I had magically found that other archive that I hadn't even known about before. I guess that also just goes to show you when you're doing nonfiction work or any. Any kind of work, whether creative work, and you're trying to look for inspiration or. Or how your idea might fit into an older tradition. You know, there is no such thing as too much research.

Debbie Millman (81:42)

There's really not. I absolutely agree. Absolutely. Stephen, over the last 20 years, Freakonomics has come to mean different things to different people. But I think that the common denominator is that it is an exercise in curiosity without cynicism. And I want to thank you for that. And I have one last question for you. 20 years after Freakonomics was first published, it's become more than a series of books or a movie or a podcast or a television show. It's really a way of thinking. And when you look back, what do you hope the lasting legacy of Freakonomics will be? On economics, on journalism, and on how people make sense of the world.

Stephen Dubner (82:29)

Hmm. So on journalism, what I hope it will continue to, you know, influence or play a small role in is the notion that storytelling is great, storytelling is the best, but storytelling with data is better. And, you know, I love the New York Times still. I worked there for four or five years. I really revere the traditions of journalism. But, you know, what is it that the cynics used to say? The plural of anecdote is not data. So, like, you know, one person did this thing. Two people did it. Oh, it's a trend story. Three people did it. Oh, it's a fact that needs to be reported. It's not the way the world works. And you really have to work to get better data to represent more of the totality of, you know, any issue, whether it's political, social, whatever. And I feel like we all get in our silos. Journalists are just as guilty as anybody. And also, you start to preach to the choir of the people who read you. I remember one editorial meeting at the Times when I was there, where I brought up an idea. It was a pitch meeting. I brought up an idea that had something to do with West Point, which, you know, I maintain is an amazing institution. Not. Not just a military and engineering institution, it's an amazing academic institution. And everyone around the table groaned because the kind of standard view of. Of the American military was overwhelmingly negative. And I thought, I get that. You know, I get that. This was in the. When I was at the Times, this was in the, I guess, late 90s. And, you know, the New York Times was heavily involved in, you know, the publication, the Pentagon paper. Like, I get. I get that. But are you really willing to write off, like, I don't know what share of the population is either former or past Military and their families. Like, it's a huge share of the American population. If and if you're just going to, like, cross that off your list of things that you should be interested in, then that's going to give you a lot of blind spots in the world. And so, you know, I believe that to be an important thing for journalists to understand. And I think, you know, in some ways it is getting better. In some ways, maybe not getting better in terms of economics, like, since I'm not an economist, but I've now hung out with a lot of economists for a long time. I've watched this field and I do love the field for a variety of reasons. I feel that the research papers within economics are more robust, on average by a long shot, than the research papers within the other social sciences. And I think that's important. I think there are a lot of smart, dedicated people doing great research within economics. The thing that I'm heartened to see, but it took a long time, was that a lot of economists, including the ones that I really revere and I think are brilliant, didn't really care that much about people.

Stephen Dubner (85:29)

They're really good at creating a kind of algorithmic way of thinking through a problem. They're amazing at working with really big and complicated data sets, but they didn't really pay that much attention to what people really want and need and how people respond to incentives. And so with Levitt, one of the reasons that Steve Levitt was such an unusual, is such an unusual thinker and has been such a great collaborator is one of his mentors was an economist at Chicago named Gary Becker, who won a Nobel Prize in econ. But before he won the Nobel Prize, he was also often marginalized and maybe even ridiculed because in the 60s and 70s he was doing a lot of economic research about people. He did work on the economics of the family. How do families decide how many children to have? How do they treat those children as. How do they invest in their children? He did research on empirical, analytical research on discrimination. How do you measure it? What different types of discrimination are there? And so on. And so it wasn't like Gary Becker had wasn't standing on the shoulders of somebody else. I mean, you can go back to Adam Smith, what we think of as the founder of economics. Adam Smith was first and foremost a moral philosopher. And when he wrote about, you know, this pin factory, which is really like a nail factory near Kirkcuddy, Scotland, what he's really talking about is there's this massive change in society right now. Now people have invented these machines that are able to do a kind of work that humans have done a thousand times faster. What the heck is that going to turn us into? It's exactly the same question we've got right now. What I loved about Adam Smith and what I love about some of the economists today, including like a guy named David Autor at mit, is they're not thinking about it just in terms of how many inputs and how many outputs, how much does it cost. They're thinking about, about how do we, as the humans adapt, adjust, how do we exploit new technologies without. For the better, without getting gobbled up by them. We're seeing this conversation every day now around AI. And so I would like for economists to keep remembering, keep reading outside of their areas, but keep remembering that the X's and Y's in their formulas are actually people. And that if you don't consider how those people are processing the inputs and the outputs and the prices, then you're really going to be undershooting your abilities as an economist to describe and explain the world. I do think that economists are in a good position to describe and explain the world. Not the only way, but it can be a real help to politicians, policymakers, academics, teachers, and so on. But it needs to have the human element, and that's what I hope. That Freakonomics may have changed a tiny bit, is reminding people that economics and people do go together, but you have to kind of be conscious about that. It doesn't happen by accident.

Debbie Millman (88:34)

Stephen Dubner, thank you so much for making so much work that matters. And thank you for joining me today on Design Matters.

Stephen Dubner (88:42)

Debbie, I had a blast. I loved your questions. I'm a little bit intimidated and frightened of how much you know about me at this point, but I really, really appreciate the care you put into this. It's really, really lovely of you. So I appreciate it. Thank you.

Debbie Millman (88:56)

Thank you. To read or listen more to much of Stephen Dubner's work, you can go to Freakonomics.com or listen to Freakonomics Radio wherever you love your podcasts. The new edition of Freakonomics, celebrating 20 years out in the world, will be published on November 11th. And remember, we can talk about making a difference. We can make a difference, or we can do both. I'd like to add one more special sign off today as an homage to Stephen Dubner. Take care of yourself, and if you can, someone else. I'm Debbie Millman and I look forward to talking with you again soon.

Stephen Dubner (89:38)

Design Matters is produced by the TED Audio Collective by Curtis Fox Productions. The interviews are usually recorded at the.

Anne (89:45)

Masters in Branding program at the School.

Stephen Dubner (89:47)

Of Visual Arts in New York City, the first and longest running branding program in the world. The editor in Chief of Design Matters Media is Emily Weiland.

Anne (90:03)

This episode is brought to you by Capital One Capital One's tech team isn't.

Debbie Millman (90:07)

Just talking about multi agentic AI. They already deployed one. It's called Chat Concierge and it's simplifying car shopping using self reflection and layered.

Anne (90:17)

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Debbie Millman (90:20)

Car they love, it helps schedule a test drive, get pre approved for financing and estimate trade and value. Advanced, intuitive and deployed. That's how they stack.

Anne (90:30)

That's technology at Capital One.

Stephen Dubner (90:33)

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Anne (91:07)

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Stephen Dubner (91:41)

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Debbie Millman (91:49)

Gonna find out who's number one is the customer. Whose Walmart is it my Walmart?

Stephen Dubner (91:54)

If you looked at Audible, it was kind of like growth, growth and then growth.

Debbie Millman (91:57)

It separates Amazon and AWS from anyone else.

Stephen Dubner (92:01)

Join me, Jimmy Allen, partner of Bain and Company to hear surprising stories from the world's greatest leaders. Subscribe to Founders Mentality the CEO Sessions Now.