What happens when a coworking operator stops thinking like a coworking operator… and starts thinking like a hospitality brand?

That's exactly what Uri Isken and Gabriel Isken are building at HIT.

And honestly, this conversation completely expanded my perspective on what enterprise flex space can become.

HIT now operates 13 locations across Argentina, Chile, and Brazil with 94% occupancy, serving major enterprise clients like Google, Accenture, TikTok, and L'Oréal.

But what really stood out to me is that coworking is only part of the story.

In this episode, we talk about:

How HIT generates 30% of its revenue from wellness, events, and food & beverage
Why enterprise clients increasingly want one trusted operator to handle everything
How they turned rooftops and common areas into profitable event venues
Why Argentina's changing business climate is fueling demand for premium flex space
What it takes to serve large enterprise clients across multiple countries
How they transformed a historic horse carriage garage into one of the coolest flex spaces I've seen

One of my favorite moments in the episode was hearing how Gabriel joined HIT at 19 years old as the company's very first employee working the front desk… and eventually became partner as the company scaled across LATAM.

If you're thinking about the future of enterprise flex space, hospitality-driven operations, or how coworking operators can create entirely new revenue streams… this episode is packed with ideas.

Resources Mentioned in this Podcast: Uri Iskin on LinkedIn Gabriel Bucher on LinkedIn HIT Cowork

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