What does it mean to build a brand? What should you protect? What is your intellectual property? Should you name the brand after yourself? What is IP, or a trademark? Bree, London, and Alex are all brand builders and building their brands. In the world we live in it seems like it's part of the territory when it comes to entrepreneurship. Today, as Alex couldn't be here, Intellectual Property Attorney, and Law Professor, Kristen Roberts steps in as Co-Host.