Podcast
Flip Your Script
Hosted by Kristi Piehl · EN
Flip Your Script is a podcast about sharing real stories with people who have harnessed the positive power of social media. The show is hosted by Kristi Piehl, Emmy Award-winning journalist, entrepreneur and CEO, author, speaker and public relations expert.
14episodes
Episodes
Newest firstAll episodes
From Teacher to Creator: Building a Digital Legacy with Matt Eicheldinger
1w ago00:23:43Tap to summarizeMatt Eicheldinger is a middle school teacher turned bestselling author and viral creator. He built his platform by sharing classroom stories and middle school humor. During the pandemic, he began posting on TikTok and everything changed. A viral video in a flooded parking lot brought millions of views and expanded his reach far beyond the classroom. In this episode of Flip Your Script, Matt shares why he chooses authenticity over trends and how he thinks about his digital legacy in everything he posts online.
Transcribe →The @simonsits Story: Impacting Millions with Isabel Klee
3w ago00:25:46Tap to summarizeIsabel Klee started using social media to share her journey fostering rescue dogs and daily life with her dog, Simon. What began as a personal outlet on her @simonsits account grew into a viral storytelling platform, a bestselling book and a TV show that is now in development. Her authentic, unfiltered fostering content built a deeply engaged audience that follows each foster like a new season of a TV series. In this episode, she shares how honesty, storytelling and a love for dogs connect people across backgrounds and experiences.
Transcribe →Building Confidence, Community and Careers with Joyce Toti
Apr 1400:27:31Tap to summarizeJoyce Toti is the founder and CEO of Collective Women's Leadership, a community helping women build confidence, connect authentically and grow their careers. She began using social media to share personal updates, but during grad school realized younger generations needed mentorship. Now she uses it for connection, empowerment and leadership. In this episode of Flip Your Script, Joyce shares tips on networking, consistent content, authenticity and stepping confidently into leadership and influence.
Transcribe →Words Matter with McKenna DeVelbiss
Mar 3100:22:19Tap to summarizeMcKenna DeVelbiss, better known as Cowboy Kenna, is on a mission to prove that choosing kindness can be revolutionary. Her simple, positive TikTok videos even grabbed the attention of The Today Show. From painful childhood comments to unexpected compliments from strangers, she is passionate about the power of words. In this episode of Flip Your Script with Kristi Piehl, McKenna shares how she's using her social media platform to build a supportive online community and ensure no one feels alone.
Transcribe →Feeding People, Fueling Change with Maddy Goldberg
Mar 1700:36:38Tap to summarizeMaddy Goldberg has always been a foodie. A trained chef with high-end restaurant experience, she started sharing simple, affordable meals through her Cook Eat account, and her online following began to grow. In this episode of Flip Your Script with Kristi Piehl, Maddy shares how she uses social media to educate others about the realities of food insecurity by pulling back the curtain and bringing her online audience into the kitchen as she volunteers at a food shelf.
Transcribe →Social Media Impact at 30,000 Feet with Paul Holte
Mar 300:47:02Tap to summarizeWhen Paul Holte began posting about life during layovers, it was a passion project, not part of a corporate social media strategy. Now a pilot for United Airlines, he's part of a growing group of employee content creators supported by the company. In this episode of Flip Your Script with Kristi Piehl, Paul shares how authentic, behind-the-scenes storytelling builds trust, attracts future talent and strengthens brand loyalty in ways traditional advertising cannot.
Transcribe →Using Social Media to Create Opportunities with Adam Llorens
Feb 1700:30:51Tap to summarizeWhen his CBS Sports job unexpectedly ended, Adam Llorens leaned into his hobby: posting tours of New York City Catholic churches on social media. By educating people about architecture and history, Adam gained a large social media following, which eventually led to his current role as a digital streaming host and producer in a major TV news market. In this episode of Flip Your Script with Kristi Piehl, Adam explains why he continues creating content to share stories and educate others.
Transcribe →Good People & Good Stories on Social Media with Lucia Knell
Feb 300:37:09Tap to summarizeLucia Knell is the Vice President of Upworthy, a media brand on a mission to share uplifting stories that foster positive connections, and the co-author of Good People: Stories from the Best of Humanity. She has spent her career proving social media can uplift, connect and inspire rather than amplify negativity. In this episode of Flip Your Script, Lucia talks about Upworthy's mission of kindness, the power of authentic storytelling and the importance of setting boundaries online.
Transcribe →A Journey of Intentional Storytelling with Grandma Joy and Brad Ryan
Jan 2000:38:29Tap to summarizeGrandma Joy and her grandson, Brad Ryan, turned a single road trip into a journey to see all 63 U.S. National Parks. Now with a global following, they show how authentic social media storytelling can spark healing, forgiveness and connection. In this episode of Flip Your Script, they discuss Brad's upcoming book, their adventures and using social media with intention. This episode is a powerful reminder that it's never too late to rewrite your story.
Transcribe →Using Social Media for Good with Matt and Sloan Bowen
Jan 600:21:40Tap to summarizeIn this episode of Flip Your Script, Kristi Piehl welcomes back Matt and Sloan Bowen five years after their first appearance on the podcast. They share how their family and social media platforms have grown and how social media has become a way to help others. Matt and Sloan talk about vulnerability, life with a disability, the realities of IVF and staying intentional online. They also discuss balancing family, content creation and brand partnerships while staying true to their purpose and values.
Transcribe →