In this episode, Michelle shares her honest experience after spending a full year in a networking group — including the time commitment, the revenue results, and what she learned along the way. We break down the real numbers, the expectations versus reality, and why what seems like a great visibility strategy isn't always the right fit.

Key takeaways from this episode:

Visibility is not the same as being in the right room. Just because you're showing up doesn't mean the environment is aligned.
Networking groups often favor transactional businesses. Industries like real estate, finance, and roofing naturally pass referrals — photography is a more emotional, less frequent purchase.
Track your data, not just your feelings. When Michelle broke down the numbers, she could make a clear, objective decision.
Everything you say yes to means saying no to something else. A four-hour weekly commitment carries real opportunity cost.
Experiments aren't failures — they're clarity. The year wasn't wasted; it sharpened her messaging and helped her evaluate where her time is best spent.
Environment matters. Effort alone cannot overcome a misaligned room.

This is an honest look at what happens when effort meets a misaligned room — and how to evaluate business experiments without making it mean something about you. If you've ever wondered whether networking groups are worth your time as a photographer, this conversation will give you clarity.

How to Support the Podcast:

Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Join our next free coaching workshop: www.getcoachedbyheather.com

Connect:

Heather Lahtinen: Website, Facebook, Instagram