Podcast
Flow State Business
Hosted by Ruby Lee · EN
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.
This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.
I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.
Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.
Press play and enjoy the binge.
xo Ruby
37episodes
Episodes
Newest firstAll episodes
How I grew my business through in-person events (and VIP days)
5d ago00:34:07Tap to summarizeOkay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business.I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thing ever.Trust me, I thought that too. I still get scared. But I do it anyway.An hour in the room with your people does more than 100 posts ever could. I really believe that 👉 Grab your ticket to the Gold Coast event - last few spots👉 DM me on Instagram - thinking about hosting something? I'll help you pull it offSupport the show
Transcribe →Creative block? You and I need to chat
2w ago00:34:59Tap to summarizeOkay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat.In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark.You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body.And if you know me, you know discipline and consistency are basically my middle names. So this was very foreign territory.So I did something I haven't done in years. And the moment I decided to, I felt this huge pressure release.This one's for the deadly disciplined ones who don't know how to tell when the spark's gone 👉 Listen to the episode with Leo - he does the most incredible hypnosis 👉 DM me on Instagram - where's your non-performative space?Support the show
Transcribe →“I'm so over hearing myself sell” - The identity work behind selling every day
3w ago00:46:05Tap to summarizeOkay so this one's deep. Think late night call with a glass of wine 🍷I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in.And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out?And my answer probably isn't what you'd expect.So we're getting into the identity work that changed everything for me.The thing I call the 1000% claim. Listen to this one and then go do the work 🤍You're going to feel so much lighter about selling after this one.👉 Join the Daily Sales Mastermind - this is where we do the Identity and Messaging work 👉 DM me on Instagram - did this one go too deep? Tell me.Support the show
Transcribe →How to reignite your passive offers that aren’t selling right now
4w ago00:31:30Tap to summarizeMy in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍).So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking.So I'm sharing exactly how I poke mine back to life when the embers die down. And honestly, it takes about 30 minutes a day.👉 Grab the Short Burst Sale Playbook - my entire workflow, emails, stories, and screenshots 👉 DM me on Instagram - are you going to run a short burst sale?Support the show
Transcribe →How I create epic opportunities out of thin air (and why it's never luck)
Jun 900:29:07Tap to summarizeBack to just me this week (you guys loved Michael, the DMs cracked me up 🤍).I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is.The truth is I create them. I make the space, I send the signal, and they come.It's almost embarrassing how simple it is once you see it.So this one's about what happens when you stop waiting and actually send up the flare. I open the door, I put myself out there, and I show you exactly how to do the same.👉 Grab your ticket to the Gold Coast event - down to the last 5 spots👉 DM me on Instagram - want a VIP day? I'm open and availableSupport the show
Transcribe →How my husband and I run a business together (and stay married) with Michael
Jun 200:44:17Tap to summarizeOkay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions.If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow.We've run this business together for eight years now and people are always shocked we haven't killed each other.So we're getting into all of it. How we split our roles, how we make decisions together, the aligned client thing that took him a whole year to unlearn from corporate, our weirdly aligned money habits, and the time I found out he was sleeping on his brother's couch when we first met (I genuinely thought he'd lost all his money).It's a fun one. He's an Aquarian so just lean left of centre and you'll get his energy 👉 Sign up with pay.com.au using code FLOW10.👉 DM me on Instagram - did you love having Michael on?Support the show
Transcribe →I sell 40+ courses every month with no ads and no launches (here's the full funnel)
May 2600:29:14Tap to summarizeHey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy.So I'm walking you through the whole thing in this episode.How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Google Doc method for the mastermind. Why 72% of people actually finish my courses and come back.The mechanics are simpler than you think, and I promise 90% of you are missing step one.Come listen. I think this one's going to be useful 👉 Join Sales on Repeat workshop 👉 DM me on Instagram - did this land? 👉 Listen to 'I made $15K in 48 hours with a Google Doc (here's exactly what I did)' episode here - the launch method I mentionedSupport the show
Transcribe →Listen to this if you want to be wealthy business owners.
May 1900:24:39Tap to summarizeHey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now.I thought I’d record this episode because I know a lot of you are heading into business expense season, and honestly even if you’re not, it’s so useful to hear how other entrepreneurs actually deal with their money stuff behind the scenes.Enjoy this one guys, and I’m so thrilled to have a new sponsor on board, truly such a dream company👉 Sign up with pay.com.au using code FLOW10.👉 DM me on Instagram Support the show
Transcribe →What to do when things feel like they’re going backwards
May 1200:24:54Tap to summarizeSo I woke up this week and lost 150 followers overnight. Sigh…But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me.Come listen. I think this one’s going to stick with you 🥂Let’s go with this ⬆️ 👉 Read this! 👉 DM me on Instagram — what are you writing on your whiteboard?Support the show
Transcribe →What my mastermind clients are really asking me right now (the stuff nobody says out loud)
May 500:32:25Tap to summarizeMay feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts.This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually asking me in Voxer, Slack, and on our calls.If one of my clients is feeling it, I know you are too.👉 Grab the Sales Affirmation Bundle - meditations, affirmations, journal prompts👉 DM me on Instagram - which one of these questions are you asking yourself right now?Support the show
Transcribe →