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Jasmine Hyde is the founder of strategic communications agency Hide & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses.

Jasmine brings a wealth of insight on building visibility and telling powerful brand stories. Discover why PR isn’t just for big brands, how to get your story noticed without a huge budget, tips for pitching tobmedia, and how to communicate your brand’s purpose authentically.

Plus essential advice on navigating reputation management and the rise of AI in communications.

If you’re looking to level up your brand’s profile, this episode is packed with actionable tips to help you find your voice and get your message out there.

Timestamped overview

00:00 Introducing Jasmine Hyde

05:20 Starting a brand during Covid

06:52 Early PR and brand building

12:43 Media briefing session tips

14:35 Researching the right media contacts

18:10 AI's impact on media industry

22:43 Importance of proof in green claims

25:44 Benefits of proactive PR

27:35 Understanding PR's supportive role

30:20 Ending and subscription reminder

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