In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques.

He emphasises the importance of timing, empathy, storytelling, and listening skills for soloists and small business owners to influence effectively without manipulation.

Key topics

The shift from hard sell to empathetic influence

The importance of timing in persuasion

Storytelling as a persuasion tool

Masks of persuasion and emotional sequencing

Listening skills as a key to influence

Timestamped overview

00:00 Introduction to Persuasion for Soloists and Small Business Owners

01:12 Jeff Persa's Career Journey and Inspiration for the Book

03:08 Why Old School Sales Tactics No Longer Work

04:19 What Healthy Persuasion Looks Like Today

05:21 The Critical Role of Timing in Influence

07:07 Preparing Your Approach Before Engaging a Client

09:43 The Three Act Structure of Persuasion and Influence

11:21 The Power of Timing in Idea Landing and Authority

14:00 Lessons from Steve Jobs and Bill Gates on Persuasion

16:31 The Customer as the Hero in Business Storytelling

18:41 The Five Heartbeats Framework for Emotional Sequencing

21:03 The Masks of Persuasion and When to Use Them

23:29 Listening Skills as a Foundation for Influence

25:26 Effective Questioning to Understand Customer Needs

27:02 Persuasion in Internal Business Relationships

28:31 Overcoming Introversion and Presentation Anxiety

35:58 Key Takeaway: Persuasion is a Learnable Skill

Host: Cec Busby

Sound: Abu Baker

Guest Jeff Purser

Find out more about Jeff: https://jeffpurserproductions.com/

Buy a copy of Yes! Yes! Yes!

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