B (1:33)

It's allergy season because. Okay, well, my peak is. It's 97 today. Yeah.

A (1:39)

My pit.

B (1:40)

97 degrees in March, baby. It's paradise.

A (1:45)

It's. Summer's coming.

B (1:46)

Oh, it's gonna be a hot summer. It is going to be a hot summer. But that's part of the reason your allergies are flat out. I feel like mine flare up during the summer. I've been sneezing on, like, when it's hot. Yep. I feel like it just makes the pollen stagnant in the air where you inhale it more whenever the heat, like, keeps it trapped in all my.

A (2:03)

Like, my whole car is covered in pollen.

B (2:05)

See, it's got you messed up.

A (2:08)

And I wash it, like, Every other day.

B (2:10)

Now you don't wash it.

A (2:16)

But to be fair, it's a drive thru wash and have a little subscription to it.

B (2:22)

Oh, I know, because I got that subscription too, girl. I know what one you're going to.

A (2:26)

I know where you're going because it's like so cheap for unlimited washes.

B (2:30)

Yeah, you could go as much as you want.

A (2:31)

And I was like, this is perfect. So then she takes it whenever she comes in.

B (2:33)

And then you don't even have to stop and talk to anyone because they scan your car tag. Yup. Yeet. Right through.

A (2:40)

Love it.

B (2:40)

Love it. What's your pet baby pissed on me last night because I went no trees. Yes, he did. He jumped Tyler. I was sitting on the couch. It was not time for his night night treats. You know what he does? You know, Manny has seen this so many times because cats can't tell time. And the thing is, if I give him his night night treats early, he's just gonna stand there and scream at me to give them to him again whenever I go to bed.

A (3:03)

Because he's like, hello.

B (3:03)

Yeah. He's like, give me more treats. So I'm like, boo, boo, I'm going upstairs in 10 minutes. You can have your nine night treats. Then jumps up on the couch, turns his ass around, sprays my foot down, and the couch cushion pisses all over me. Ty saw it. He was there. Now you're making this up.

A (3:19)

So was it like he was upset that you think he didn't give his treats?

B (3:21)

Yes, he was frustrated that I wasn't giving him his treats right then. You could see his attitude stop. Yeah, so he sprayed me down.

A (3:29)

So he sprayed your leg? Your foot?

B (3:31)

My foot. My whole sock was soaked. Mm. And the couch. I got on the couch too, because it sprayed on me. Got mad I didn't give him his treat, so he pissed on me. And then my peak is at 97 today. But also I started working with a personal trainer and she actually reached out to me because I was bitching on IG storage. I was. I'm so sick of all the, like, fitness and run police. They're like, think they have to correct every little thing that everyone does. You're so annoying and insufferable. And please don't say, I just don't want you to get injured. You don't care about me getting injured.

A (4:02)

You want to be right.

B (4:03)

You want to be right about something. So I'm gonna go ahead and stop you there. I mean, there's so much I could say. By the way, in my history of working out that I would never comment on someone else's thing. I literally would comment, encouraging them. But also, I think it's different too, that if you go in your DMs and that person has been encouraging you and then they say something, it's funny, it's crickets. And then they just critique you, Right? So I'm like, you're just here to get an ego stroke. Get out of here. But anyway, so at the midst of that, a personal trainer that works with a couple of my friends was like, hey, girl, these people are crazy, first of all. Second of all, would love to train you. And she was like, I'm training these people. I would love to train you too. She was a cross country runner, so she has a lot of experience in that. And so I'm starting with her. She tore me up too. She was like, I'm not gonna get you that sore.

A (4:52)

No.

B (4:53)

And I couldn't lift my arms for three days.

A (4:55)

I was like, oh, so you were, like, destroyed.

B (4:57)

Oh, what happened to not getting me that sore?

A (5:00)

Shut the freak up.

B (5:01)

I know, but I loved it. I loved it. It was good. That's like my peaks and pits.

A (5:04)

Oh, I love that. What's my peak? My peak is I went out on Saturday for my captain's birthday and I got hit on, like, four times.

B (5:16)

Sexy daddy. We need a sexy button.

A (5:21)

What do we got?

B (5:22)

Ty, what do we got for sex button?

A (5:24)

Tyler, what do we have? What do we have for the sex? I can't hear anything. I don't have a headphones on.

B (5:30)

Press surprise.

A (5:32)

But it was just really fun because I don't, like, go out very often and they go to the clubs or any of that. So it's a nice feeling that people are, like, looking at you in that way. And even though none of them, none of them were giving what I needed to give, so it was more so like a thank you.

B (5:51)

So you didn't think they were cute?

A (5:53)

No. Thank you so much. That's so sweet of you. I'm waiting for my boyfriend. He's on his way.

B (5:59)

It's me, I'm the boyfriend.

A (6:03)

He's on his way right now. But thank you so much for the interest.

B (6:06)

That is a good pick, though.

A (6:07)

But it's fun. It's like. But it's still fun. And it's so nice to be, like, hit on or like, when they're like, oh, my God, your shirt's so cute. Where'd you get it? Or they start the conversation up and

B (6:15)

I'm like, even if, like, you know, people pretend they don't like someone to talk to them.

A (6:20)

Yep.

B (6:21)

Even if someone you're not into hits on you, I do feel like it's.

A (6:25)

It's a boost. And so regardless, I. A guy that I used to, like, actually see, like, we. We dated.

B (6:31)

What do people say? Give me, sorry for interrupting. What's one thing someone does to hit on you? Like, in the Gay.

A (6:38)

On Saturday, when I was walking through, I went to go to the bathroom and this guy stopped me and he's like, your face is just so beautiful.

B (6:44)

Oh, here we go.

A (6:45)

And I was like, yep, thank you so much. And then I was walking by, like, someone else, and they were like, they, like, had grabbed my arm. They're like, your shirt is so cute.

B (6:53)

Like, girl, shut up.

A (6:54)

Where'd you get it?

B (6:55)

And I'm like, but I get it.

A (6:57)

So it's like, it's a conversation starter compliment.

B (7:01)

Yep, yep, yep.

A (7:02)

So a guy that I used to see, he moved to New York for work. And so, like, we saw chat here and there. He's like, really, really cool. Actually, I saw him on Saturday night and, like, went up to him, chatted with him. He just messaged me today and was like, I. I've just been thinking about you since I saw you on Saturday, and it was just so nice to run into you. And I was like, that is so nice to say because we just chatted for a bit. And he's like, hope your night went great. You looked fine as hell. And I was like, stop. Keep going, keep going. And I told me, I was like, you looked really, really cute too. So it was cute to, like, run into him and just, like, talk and chat. But, yeah, it just kind of depends. Like, it's either they're complimenting like, you're something. Honestly, it's always a compliment. Like, how the hit on, like, starts. It's always a compliment. Like, or they see something about you, which actually, like, I think it's easier for someone to be like, oh, I love your shirt.

B (7:52)

Guys have tried to talk to me before, and I don't like it because I'm married, Like, at all. Also, no one I would ever talk to anyways, but I am like, well, thank God. No. He's like, not at all. Not at all. But they. Multiple times guys have said, I know you from somewhere.

A (8:11)

Oh, yeah.

B (8:12)

And they have. It's to start a con. And it's annoying because if they say, you're pretty, I would be like, okay, thank you, and walk off. They're clever. They're very clever. They like to try to say something like that. So it seems like they're not. Because they want to lock you in. In a corner and talk to you for four fucking hours.

A (8:30)

Yep. They're like, from where?

B (8:32)

Yeah. So you're like, oh, I don't know. And then they, you know, want to talk to you. But if they just give you a compliment. But I think you can keep moving.

A (8:38)

Yeah.

B (8:39)

So guys, I think straight men are, like, maybe the worst. They are, like the ultimate creeps. Like, so I think girl out mongrels. They don't mess with me, though, because I'm always with the gay.

A (8:53)

That's true.

B (8:53)

I have, like, four gay guys with me. Like, you don't see you're protected.

A (8:56)

You're almost, like, in a little, like, circle.

B (8:59)

I'm like, girl, you're real brave.

A (9:01)

It is. Honestly, it's very brave. If they even do it.

B (9:03)

Be very brave because that's foolish behavior. You will get red.

A (9:08)

Absolutely. It's like me that doesn't know. And we're all just like, laughing the whole time.

B (9:11)

Yes.

A (9:11)

Because it's funny.

B (9:12)

It's literally like a little bullying.

A (9:14)

Yeah, absolutely. I love a little bullying. But it's crazy. Like, it's just like, I enjoy being hit on because I think it's fun. It's just like, I wish I was hit on by people that I was interested in.

B (9:22)

Oh,

A (9:24)

oh, oh, sucks. I'm like, that would be nice. That would be nice.

B (9:35)

I know.

A (9:37)

God damn, dude. But, you know, regardless, it is still great to be hit on and, you know, feel your oats.

B (9:43)

I feel like I have food on my mouth. That's so true. And you do feel the moats.

A (9:48)

I mean, the oats were overflowing.

B (9:52)

So Manny had a great idea. He said we should dig through the nasty website of Reddit and dig up what people are saying because it gets really interesting.

A (10:03)

Topics.

B (10:03)

Topics. Because it's not just like influencers or drama channels. It is individuals and their honest opinion on people.

A (10:11)

They're having conversations.

B (10:12)

They're having conversations. So it's like we dug through Reddit. We found really interesting, specifically beauty guru conversations. And we're going to be exposing some of those.

A (10:20)

I know. I love it. I think it's a fun topic because it is like regular people.

B (10:24)

Yeah.

A (10:25)

Have like, starting the conversation and people talk about it. But I just like that they bring up a topic and I think it's fun for us to, like, discuss that topic and what we think about it as people that are in the industry.

B (10:34)

Yeah.

A (10:35)

And then Seeing what you guys think in the comments and see what you guys agree with or don't agree with.

B (10:39)

I'll start with my first one because I think it's interesting. The forum is from two years ago, but I mean that's not that, that far ago. And they said, is the YouTube beauty guru era over or is it just me? So that's the header of the forum and then I got into the comments and that's. I was like, you know what, this is pretty interesting.

A (10:57)

So they're saying that the YouTuber BeGuru is dead. Or is it dead? What do you think is dead? I do think that like the YouTube beauty guru is not what it once was. I do think there's like an aspect to it that is dead in a way. I feel like, you know, as being creators who have been on YouTube for so long, I do think that there is some type of like, true to it in some ways where I'm like, it's not the same as it once was. And the beauty guru term has just evolved in so many different facets because it can be like anyone can be at this point, like anyone and everyone can be.

B (11:33)

And they are, and they are.

A (11:35)

And so it's not like it was back then where it was like there was a few of us who were like the authority on like beauty in some capacity and now it's just spread apart. So I don't think YouTube Beauty Guru

B (11:47)

is a thing anymore so much.

A (11:48)

What do you think?

B (11:49)

I don't think so either. A lot of people were saying here is funny. A lot of them are like, babe, it's dead over there. They all moved over to TikTok or they're like, the beauty guru thing is still a thing, but tutorials are over. Which is true. It's like you've seen so many tutorials. It's more product based versus and also influencers and beauty gurus, I should say, have masterminded it out. Right? So it used to be, I mean, whenever we started, used to be tutorials, teaching education, learning, talking about our lives, talking about life updates, doing fun videos, hilarious collabs. You remember makeup challenges, full face of highlight. Like it used to be very that. But now it's all about money. And I'm not gonna sit here and pretend that it's not. It is all about money.

A (12:34)

And also like people don't watch that anymore.

B (12:36)

Yeah, on YouTube they don't watch that anymore. And so now it's all product based because it's about making the money. Whereas before you had to Remember, brands were not. I know brands were paying beauty gurus. Yes. But it was nothing like it is today.

A (12:53)

Close.

B (12:54)

I mean most tick tock beauty people, it's all product based and you oftentimes don't get a lot more than that because it is a money, hugely money driven.

A (13:04)

Yep.

B (13:05)

Thing. And it's no longer on YouTube. It is, I would say it's more short form. I would also say reels. Did you know that Instagram right now is the lowest, lowest engaged social media platform that there is?

A (13:16)

I'm not surprised at all.

B (13:18)

I'm not. Do you remember a few weeks ago I was like, they're so on, on Tik Tok, like that they, they announced Instagram is the lowest engaged social media platform. But they said Instagram is like starting to come back and grow again. Like as far as people coming on the app being more active on their accounts. But as far as like the engagement they said is bad on Instagram. I don't know why.

A (13:38)

I mean I feel like in a way it's true because I, I feel like we were talking about this like on TikTok you can post a video and the engagement is so high in comparison to the exact same video. And it's not even engagement about views, it's about people interacting like comments, likes, all that kind of stuff is just less on IG and there's a lot more of it on TikTok where it's like people feel like there's more of

B (14:00)

a community on TikTok, more community based.

A (14:03)

I do feel like it is dead on YouTube but it's moving over to. It's moved over the beauty guru.

B (14:08)

It just moved over, moved over. And it is done a bit differently now. I will say both things are true.

A (14:14)

So one of mine, which I do think is fascinating. So people were basically saying that nowadays that there's a huge influencer production gap between influencers and like you starting out now people are out here doing like 4k transitions. Like you know the ones that are like really insane that are transitions and they're like professional backgrounds, professionally shot, really intense and that it's like not so easy to start being a creator nowadays because the skill gap and like is so high. And I do actually do think that's true. And I think that like I was saying, anyone could be a creator in a way where you just create your audience and your people that with you heavy and like that's just what it is. But there is a skill, expression it seems with newer creators that are like doing these high Production value, green screen transitions that are getting them tens of millions of views. Like starting as a creator, you can't do that. Like, that's so hard to do.

B (15:11)

It doesn't leave like, people time to learn or be nervous or like, not have their personality yet. Like, there's no time for that anymore because everybody's a professional.

A (15:19)

Yeah.

B (15:20)

And everybody's on a 20 where it's like, I, I agree with that. And everybody's content is the best lighting and clear. Whereas back in the day, you could start however you started and like, you had time to grow and perfected and like learn over the years what works, what does it. And now it's like, everyone's a professional.

A (15:40)

I, I honestly felt like that point was true. And I do think that it is harder for creators to start creating nowadays or like a new influencer trying to break through the market. It is tough. Thank you so much to hers are partnering this portion of Full Coverage. You guys, there is so much noise around weight loss right now. Trends, opinions, medications. It's so hard to know what's actually right for you.

B (16:02)

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B (16:47)

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A (17:09)

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B (18:04)

you know, it's just almost at the end of the day, that's just saturation.

A (18:07)

Totally.

B (18:08)

There's just so many people so saturated. So I think in a sense that would make it harder. But also there are more people watching than there was in the past because we have so many apps now. We only have, like, one. And some people be. You know what I mean? And now everybody knows what an influencer is. So there's more viewers.

A (18:27)

Yeah.

B (18:28)

But a shit ton more creators.

A (18:30)

So it's just dispersed differently.

B (18:32)

Does anyone else ever miss the 2015 through 2018 era of YouTube minus the drama? I know it wasn't that long ago, but the collabs, the challenges, the reviews. F you, Dramageddon.

A (18:47)

Oh, Oh,

B (18:51)

I missed the pre morphe days.

A (18:52)

They said pre morphe days.

B (18:55)

My favorite YouTube years were 2012, 13, and 14. I'm just reading what people put. I missed the time around urban decay. It was all the rage. When Jaclyn Hill would still talk about Mac cosmetics. I missed the challenges. Full face of highlighter. This girl says, I miss whenever it was coastal scents and BH cosmetics.

A (19:20)

Oh, my God. I remember. Remember those big 128 shadows?

B (19:23)

They're all like 13.

A (19:25)

Literally.

B (19:26)

I feel like content is more watchable right now. Right back then, but now it's so boring. But also, someone said I also missed the drama.

A (19:35)

You know, it's funny that people say that they miss those times because it was a very blissful time in the way, like, people were. I felt more. More open. They were doing content for a different reason. And then the idea of, like, cancel culture came to be. And I think that's what made people start to get really reluctant about sharing and a lot more reclusive in some capacity because people were just scared to show their personality because they don't Want to get canceled in case something happened, you know what I mean?

B (20:00)

Well, you know, drama channels eventually became more sought after and more viewed than the actual influencers. So naturally, for those to stay alive, they had to perpetuate as much drama as they possibly could. Even when if that meant making up lies and creating drama out of things that were really just truly nothing or let's say there's like a tiny tip between two people, drama channels would get millions of views and they would be able to blow those things up absolutely. Water. And they would take things that happen in everybody's everyday normal life and turn it into drama for somebody. I remember whenever I started my channel,

A (20:31)

YouTube ones, those YouTube drama channels, they were so big.

B (20:34)

I think that's part of why it like dispersed the way it did because they got so big.

A (20:39)

Yeah.

B (20:41)

Also I will say, like whenever I started my YouTube channel, there weren't drama channels yet.

A (20:45)

Right.

B (20:45)

They just weren't around really. And I remember, you know, it was so wholesome back then. I think it was 2013 when I started my channel, maybe 14, it was around that time. And I remember just those first few years, I remember always looking back at them and envying them because I was so happy and peaceful. And I was like, this is the happiest thing I've ever done in my entire life. Like, I've never been happier doing something until it turned on its head. And around 2017, while I still love doing it, it was like the worst thing I had ever done. And I hated showing up every day because I felt like a shell of a human. I never been talked about so poorly. And I'm not even talking about drama getting I dramageddon. I'm talking about just years of being picked apart with lies and rumors. Like I. I mean, I'm a normal human. Like I wasn't used to just like some dude on the Internet just talking about you, just talking about me doing a full video.

A (21:41)

You're not used to it.

B (21:43)

It's shocking. And I feel like I was a shell of who I am today. Like, I feel like I obviously wasn't happy and I was angry, I was jaded. I was. I felt like. I remember I would pop off on Snapchat cuz I was so frustrated and like I just couldn't be happy.

A (21:58)

I mean, misunderstood.

B (22:00)

Yeah, sucks. It sucks. And that's why I always say we're now in our golden years because I feel like I'm back to being myself. I feel happy again, I feel motivated again. But I'm not being shredded Apart for buying Morphe products and showing a long receipt.

A (22:16)

Right.

B (22:16)

You know what I mean?

A (22:17)

Or just dumb things.

B (22:18)

Yeah, totally.

A (22:19)

That were just like, unwarranted.

B (22:21)

Unwarranted all the time.

A (22:23)

Then things like that happen all the time.

B (22:25)

Yeah.

A (22:26)

I thought this was an interesting conversation because people are asking, why are all brands reformulating their stuff? And I'm like, oh. And I'm sure people have noticed, like, there's a lot of brands that have done reformulations with foundations. Even like Essay Lauder just did a reformulation on their foundation. Who else? Armani. The reformulation. NARS did reformulation on their foundation. So many. So the reason that brands are doing that is because of the EU regulations. So that's just like, something that I thought was fascinating. So the Europe has, like, regulations, and they always, like, set up regulations that the rest of the world tends to, like, follow along with, because then you can't sell the products in Europe. So then they're like, they kind of have to abide by those things. So, for example, there was. There was like a silicone that were in these foundations. They're like, we're banning the silicone. You can't use it anymore. So all these brands had to reformulate their stuff to abide by those rules. And it's just like, it's really interesting because right now we're in that era where this silicone is banned. So all the brands, you'll notice, like, a lot of the brands. And I know this whole year is going to be the year of like, foundation reformulations. And it's just from like one regulation.

B (23:37)

So they have to redo.

A (23:38)

So they have to redo their entire. Which is like, in a way.

B (23:41)

Yeah.

A (23:41)

Especially when it's like they're a popular, like, tried and true. For them to have to reformulate a bestseller is crazy. But that's why you're also seeing, like, the brands don't, like. I don't think they want to reformulate. Definitely not to reformulate. It might look like, well, Europe actually

B (23:58)

is like, somewhat taking care of their people and looking into formulas that are not healthy. Because our skin is an organ and it's absorbing whatever we put on it. It's actually our biggest organ is our skin. So it's absorbing, it's porous, it absorbs what we put on it. So Europe is actually. If you have a makeup line and you are selling in Europe, you will know you are going to go through hell and high water. Because their restrictions are wild, like, with what you can and cannot have. In your product. Whereas America doesn't really care. It doesn't. In America. It doesn't matter here. But it's like if you have a global brand like Estee Lauder, so big, of course you're selling in Europe, so they have to buy by the rules. So it totally makes sense. The reformulation.

A (24:37)

And they all, like. I genuinely feel like they're all trying to make it where the brands. Because, like, I've tested a lot of reformulations recently, and I've actually liked them all more than the original. But I feel like, because the technology has changed since their original thing, I'm like, oh, this is why it's, like, more blurry. Or this is why it's more like longevity or whatever. It might be more beautiful on the skin. I'm like, oh, because the technology has gotten better. So the reformulation is, like, almost made them be better.

B (25:06)

Yeah.

A (25:06)

Because there's more resources.

B (25:08)

Yeah. My next one is what rubs you the wrong way when it comes to an influencer. So there are a couple on here, and I just thought they were funny. The first one was laziness. A lot of YouTubers seemed. I've been following for a long time. They promote a lazy lifestyle. They're always laying in the bed. They are always saying, Good morning on IG Story. It's 2:00pm you can tell they do nothing with their day. And it irks me. Lazy people. And I'm like, okay.

A (25:37)

I'm like, laura,

B (25:41)

I like, yeah, like, I wrote it.

A (25:42)

No, that's. You, like, you literally wrote that comment.

B (25:45)

I personally, whenever there's a lazy influencer. No, I am not into them, but I don't particularly not like anyone. You know what I mean? Like, I also, to be honest with you, I don't really follow or I follow everybody, but I don't really. I'm not into influencers. Yeah, I'm not into them.

A (26:00)

Well, it's because you're a creator.

B (26:01)

Exactly.

A (26:01)

So just different. Like, you have the same. The same thing that people might have. Because it's like, why would you.

B (26:08)

I'm into, like, what am I? I'm into, like, what's the girl who. Like Madison Humphrey or like, so funny, Brittany Broski. But, you know, that's like, different influence. Comedy, podcasters, comedy, like, personality. Personalities. That's what I'm, like, into watching. And so there's like, less. I feel like there's less pet peeves in those areas.

A (26:29)

Of course.

B (26:30)

Like, Bretman Rock. Love his content. Okay. And then another one said a video. Hold on, let me Find it crack me up because they. So I started scrolling through the comments under this comment because, you know, you can do that. But they were talking shit about me.

A (26:45)

No.

B (26:45)

They weren't shocked because this. I got a shit talker. I was like. My job was on the ground. Beauty gurus who create a nickname for their fan base. Like, it gives them the ick. And you know what? It used to be a really popular thing to do.

A (27:01)

Very popular.

B (27:02)

They are talking shit about some of our fellow friends. Which I will not say because I will not contribute.

A (27:07)

Yeah.

B (27:07)

But then they go Laura Lee as well. And some smaller channels that I can remember. What does Laura Lee call them? I believe Lolly Lee's. No, it's Laura Lee's.

A (27:18)

Did you call them Laura Lee's? You did.

B (27:22)

You caught yours. Maniac.

A (27:23)

I know, I know. That's something. I just. I didn't know you had one.

B (27:27)

I mean, I wasn't huge on it. You know what I mean? I wasn't a stickler about it.

A (27:32)

100.

B (27:32)

But it drives them crazy. Another one is whenever influencers complain about their views. That was a bad one. Too many ads. Too many promos saying you'll put something in the description box and not putting it in there saying you're gonna give an honest review, but it's your friend's product. Yeah. Right. I'm so dead. They're just reading.

A (27:56)

I love everything Lorisanges has come up with.

B (27:58)

Oh, thank you so much.

A (28:00)

Loved it.

B (28:02)

Likewise for Luna. Likewise when your content's inundated with brand trip. I think there's less brand trips now than there ever has been.

A (28:12)

100.

B (28:13)

It blew up for a minute there and it was like, oh, my God. It reactivated and now I don't.

A (28:19)

But summer's coming.

B (28:21)

Yeah, you're right. I just don't see quite as many. Or if they do them now, they do them for, like 24 hours.

A (28:26)

Yeah. Or they're doing it for, like six people.

B (28:28)

Yeah. Or like a smaller. Like, brain trips are different now.

A (28:32)

Not the same. It's more like close and curated instead of it being like 25 people. Blowouts. Yeah.

B (28:39)

Yeah.

A (28:39)

Unless it's like a tart one. Obviously they continue doing, like, the blowouts.

B (28:42)

They really do.

A (28:43)

Other than that, it's, like, really uncommon, I feel like, for the blowouts to happen. Okay, let me see. I got another one. Oh, my God. This. I just thought this was really fascinating. Someone goes, should dermatologists be allowed to be influencers?

B (28:57)

Why not?

A (28:58)

And I was literally like, why not? So then my. Of course, my immediate Thought was like, well, why not? Like, why couldn't they be influencers? So I was kind of reading this person's things and I was like, okay, I understand. So everyone loves doctors. They trust doctors. So why do doctors that want to make more money that they already have, they start TikToks and YouTube channels, right? So basically now they give you their advice, recommend they're affiliated to treat whatever issues you have. So basically they're saying, like, a licensed doctor is recommending things that makes them money, like, as like, influencer. But it's like, you would think, like, oh, they're a doctor. You need to give me a recommendation based off of, like, my own thing,

B (29:32)

my health, not what makes you money.

A (29:34)

Yes. So that's why people are kind of like. Or this person was saying, like, you know, it's like a niche in a way, but it gets to a point where is it almost like unethical.

B (29:46)

Unethical Describing based off what gives you coin.

A (29:49)

Not like a dermatologist. Yes, as like a like thing. So I was kind of like. I just thought it was interesting, the topic itself. I was like, well, I think anyone can be a creator. Like, at the end of the day, like, point blank, I think anyone can be a creator. But there is, like. I think that it really depends on, like, who you're following and morally, like, if you like them or not because of. I don't think there's a world. I think real life doctors are corrupt at times. And so I think that, like, of course they can have. You can have corrupt creators who are also doctors or also dermatologists.

B (30:19)

Yeah, also I see a lot. I like, I like. I like the doctors on the Internet now because I feel like we get a lot more information, you know, because they're like, kind of going viral too. And I'm sure there's good and bad things with that, of course. But I do feel like I learn a lot more from the doctors online versus having to go see a doctor. Like, oh, that's so interesting. I didn't know that. But one thing I will complain about doctors, because now you have to have a hook for your content for short form, because everybody's attention span is that of 0.3 seconds. So if you don't have a hook, people will keep scrolling. And we're inundated with content, meaning there's such an influx of content, like you could just scroll and I mean, you could never run out. Never. So with that being said, doctors use hook, and I don't.

A (31:00)

You're gonna die.

B (31:00)

Like that they'll say things like that. Today I saw one was like, electrolytes are bad for you. But that's not what he was saying. He was saying if you don't work out, it's sodium that you don't need. If you're not like profusely sweating, like if you do a little strength training, you don't need electrolytes because you didn't sweat out such enough. But you know, he started it with telling people electrolytes are bad. And I'm like, that's, that's clickbait. Because, you know, that statement is ludicrous. And that's where I feel like that

A (31:28)

whenever the line gets blurred a little

B (31:30)

bit, the line is getting blurred there because it's funny and clickbait whenever we're talking about a lipstick, of course it's not funny when we're talking about health.

A (31:36)

When a doctor is like, electrolytes are bad.

B (31:38)

Yeah, that's not funny anymore.

A (31:40)

Right?

B (31:40)

So.

A (31:41)

So I think that's like what, like they're basically saying it's like, are they using it? But then are they using that to sell electrolytes? Is there a link to electrolytes on it? So it's like, you know, there's almost like this morality with that. And I think that they need to be aware, like dermatologist doctors just need to be aware of the fact that like they are professional in that world. And there is like, when you get, you know, you go through school and everything, you have like a pact to like take care of your patients and take care of people. And that's like part of, you know, being in the medical field. So it is like a. It's a fine line. I think there's a blurriness. I think there's a fine line. And I think that they do need to be careful with, you know, with their clickbaitness. Because someone that might not watch all that video, they could be like, well, electronics are bad.

B (32:24)

Wow.

A (32:24)

You know, that's a. That's really interesting.

B (32:27)

This is why I read it as nasty and of assessful that it is because a lot of things about it. Yeah, it's really interesting thoughts. It's like a lot of.

A (32:35)

I thought that was really interesting.

B (32:36)

I think that's super interesting. It said what type of makeup brands are starting to decline that you see. And so they were just talking about makeup brands that they used to be popular and they just don't think they're the IT brand anymore. So almost Smashbox.

A (32:55)

Oh, yeah, I can see that.

B (32:56)

I could see that too. They're like, I don't see.

A (32:58)

They said, I don't see it.

B (32:59)

Mac is out of style now and it's no longer trendy.

A (33:02)

Mac just gone to Sephora.

B (33:04)

Why do you think?

A (33:06)

You know, what they're saying is that they think that because they got into stores, they're gonna start closing Mac stores.

B (33:10)

Oh, now you can find it at

A (33:13)

a store and now you can find at the mall. So they're thinking like, oh my God. So now the Mac is going into Sephora. They're thinking like, wait, that means there will be Mac closures. Which makes sense.

B (33:24)

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A (34:49)

I just know.

B (34:49)

I just know Mac is for professional makeup artists. That's when they had in stores because it was like the point for a makeup artist to like go in their

A (34:57)

program 40 off for artists, which is amazing.

B (34:59)

Like, but I guarantee you that's you have to evolve with the time. I mean, people are not breaking down the door to get a Mac launch anymore. It's done. So on this list now, again, these are just people talking. This doesn't put this in stone, but Smashbox Mac and Urban Decay was on the list because they were saying, like, it's all at TJ Maxx. And like you.

A (35:20)

Oh, I see. Like when you see the brands there

B (35:22)

fight for urban decay. And now it's like dead bare minerals is on the list and so is too Face was a big, big conversation starters. Also morphe. It says Morphe is literally falling off more and more. The only thing I love from the brand is their brushes, but it seems like the more money they make off non morphe lines that carry. They say it's carrying them the other brands that they own.

A (35:45)

I see.

B (35:47)

So yeah. They also said Clinique used to be a super, like, famous, like, brand that, you know all their skincare, everyone would do cover effects. They said it cosmetics. And even some people brought up Kylie cosmetics. Oh, they said Stila as well. Because these are brands that are all still around.

A (36:05)

Yeah, yeah.

B (36:06)

But they're just saying, like, have fallen off, if you will. It's like a trend.

A (36:10)

Totally. And I feel like at the end of the day too, it's like when brands have been around for so, so, so, so, so long, they're gonna go through waves and flows and eras. They're gonna be like when they have a popular thing becomes their hero skew. And then it becomes kind of like ride. They ride that wave and then it goes away and then it can come back potentially in the future. But I think that when a brand is so popular for a time, like during the 2016, 2018 era, where makeup in general was more popular, it's not even just about the brands. It's about the fact that, like, the industry as a whole is like, more saturated, more inundated with content, with product.

B (36:46)

What are some brands that some brand. Well, I'll say some brands that I think are still popular, they were popular back then when Beauty Guru started and they're popular now. I would say Tarte has done a good job. Tarte. Elf is. Tar is selling hella use. Elf is bigger than they've ever been. Maybelline, they were popular there. That popular back then, but now they're huge. I will say also I think nars. Yeah, I think narcissism, they're pretty popular. It's like people talk about nars all the time still, but they're kind of an OG brand. They've been around forever. But I do agree with some of them that have fallen off, you know,

A (37:26)

But I think that because, like, for example, nars never really relied on, like, gimmicks to, like, get them by. I think once the gimmick is up, then the brand Starts to kind of like. Whereas NARS has just been nars from the jump.

B (37:39)

Why do you think brands. Because like Smashbox wasn't a gimmick brand. They were so professional. Like their primers is what carry them through. Why do you think like Smashbox fell off so hard?

A (37:49)

I don't know. I feel like that, like, I genuinely think that would maybe like they're like artistic direction. I think they didn't have like a. I think their point of view as a brand kind of got lost in the sauce throughout the years because it's like it was about obviously, I mean Smashbox was the studios first. It was about photography, it was about studio. It's about that kind of vibe and then like creating makeup for studio. Right. So I think that that message kind of got lost along the way.

B (38:17)

Point of view did not evolve. As in, like people won't be more than just studio makeup in the brand.

A (38:23)

Exactly.

B (38:23)

There's a number. Makeup is scary because it's one of the most beauty, if you will, is scary because it's one of the most saturated fields and it does technically in percentage tinker down. Every year you're getting more makeup brands and you're getting less people buying. Also it went from celebrity endorsed makeup brands to influencer owns the makeup brands. And then the celebrity said, what are we doing? We're way more powerful than the influencers. So now it's back to not celebrity endorsed, but celebrity owned. So you gotta think about the most popular brands right now in Sephora are Rare Road, Fenty. And then now it's a celebrity makeup artist. Mario Patrick. Patrick. So, you know, it has evolved now and I guarantee you seven to 10 years, all of these brands, there's going to be new brands that come up and a new evolution of makeup because makeup has a cycle, of course, and then you're gonn go, where do those brands go? They all fell off. So me and Manny actually have a time. It is makeup. A lot of times, depending on your investor and your ideas, makeup does have a time limit and it does run its course. But we have a really interesting episode coming next episode and we're going to talk about all the makeup brands that you may not have realized have closed their doors recently. And you guys are gonna be shocked when I read to you some of these findings.

A (39:49)

I was shocked.

B (39:50)

Shocked, honey, because the investors are speaking out and some of these cases and

A (39:55)

you're like, yeah, no, I had no idea. No idea that it was what it was. Not even close.

B (40:01)

So that's next week's episode. You guys will be, you know, shocked to find out. Do you have any more?

A (40:07)

The last one, which I thought was really interesting, was beauty trends lasting basically like three weeks, but it taking $6 billion to keep up with constantly. And it's like the brands are constantly chasing like the trend, but trends don't last that long. And I think this kind of goes back to what we were saying about nars, right. Like NARS is a brand that just stayed in ours this whole time and they've been very like, true to who they are launching stuff they felt was on par with their brand and they weren't like chasing like a trend and that's what they've stayed. Whereas a lot of brands do chase trends, spend so much money to chase a trend, but then the trend dies by the time the product comes out. So it's like, well, what was the point of you chasing the trend if the trend is over?

B (40:52)

Yeah.

A (40:53)

Makeup takes so long to develop and to come out with and to just even put into production. So like, let's say a trend's happening now. Some brands won't be able to like hop on that trend for two years. For two years from now. So I think it's just kind of the conversation about really focusing on like what you feel is good for you as a brand and like what you want to come out with and not trying to follow the trends because trends come and go so fast. Look, all the, like, you know, the strawberry makeup and coffee girl. Coffee girl makeup. Yes. It's like all these like, trends and.

B (41:29)

Yeah.

A (41:29)

All these things where brands launch stuff around that. But now that's all gone because no one really gives a about strawberry makeup anymore. So it's like, so then did you waste all that money, all that resources, all that time, all the marketing? I'm sure come out with something for the marketing or for that trend had nothing to do with it.

B (41:49)

That's really good. There are also so many brands now I cannot even keep up, like outside of Sephora. And they'll get really popular like on Tick Tock. And I'm like, I've never heard this brand before, but I've just heard or seen so many people using this product.

A (42:01)

Yeah.

B (42:02)

So I will say brands in general are so trendy now too, like popping up left and right.

A (42:06)

Yeah. What is the brand itself?

B (42:08)

The brand itself? Like, I feel like they're like brand itself trends. You know what I mean? Where the brand itself.

A (42:14)

The brand. Because they like what the brand messaging is. The brand vibe is like they want to Be part of the vibe, and that's why they buy the product. Yeah, that makes sense.

B (42:25)

That is kind of like what the trend is now. Now, before it was different in 2016, it was like, how much pigment.

A (42:32)

Yeah.

B (42:33)

Does your product have that was more to the trend or, like, how full coverage could you go? Because I remember KBD who's like, by

A (42:40)

the way, baby, another one, another one.

B (42:44)

But they got really popular because of how full coverage their stuff was. That's, like, what put them on the map. It's such a big brand that you had to be shellac and, like, your eyeshadow palettes had to be crazy pigmented for you to be a trendy brand. And now it's skin tint, gloss, blush, Skin tint, gloss, blush, repeat, repeat, repeat. It's the same thing over and over and over.

A (43:10)

But I do feel like, in a weird way, that people are, like, really enjoying, like. Like bringing back makeup. Another thing I was seeing on Reddit a lot, like, was, like, the lipstick lesbians launch.

B (43:24)

Tell me about this.

A (43:25)

So they recently. It's called Leaked Labs is their brand and their brand mission and their goal, which I just thought was such a fun, in a way, innovative thing, was to come out with products that, let's say, like, you know, when labs, obviously, as people who made makeup, they'll be like, okay, can we do a call? Like a PD call, and, like, show you what we are Innovations. A lot of the times, I would say 10 out of 10 for me, I never took on their innovations because it was not innovations I wanted for myself. So Leaked Labs was. Is, like, their goal is to, like, take on some of those, like, innovations and, like, bring it to the masses. Right. Like, that's, like, their. Their brand vibe. So they just launched these little shadows, and they're circular, and they're like flexi powder. So they, like, move, they're bendy, they're almost Play doh. You can wet them. You can. You can use them dry, whatever. And there's four of them that come. This is, like a little tin. So the Internet discussion about it has been, like, insane. Like, it's been, like they've been shredding them for it. Like, really shredding them.

B (44:20)

What's wrong with them?

A (44:21)

So basically, they're saying, like, that they're, like, not sanitary, even though, like, they're made to.

B (44:25)

Oh, because you can take the eyeshadow out. Like a Play doh.

A (44:27)

It's like a Play doh. Okay, so it's like little Play Doh disks, in a way. And Then you put them all back in. So they're made with like antimicrobial properties, but they have to be completely dried. So you put them all together in wet. Of course it's going to be like accessible. People have been finding that like if they use them with certain things, they kind of break apart. They're not so pigmented when you put them on dry, but they are when they're wet. There's just a lot of things going on with it. But what's interesting about the brand in general is like that it's about innovation. And like, yes, something might not work for other people, but it's still exciting to see a brand want to come out with things that are not normal. Like even I've never seen a disc shadow that is like that. I've never seen that before. So that was a cool idea. But the thing is it like fell on deaf ears on this one because people like, it just seemed like people didn't enjoy it. But isn't that what's kind of like fun about makeup is that like coming out with things that might hit, might not hit, like at least they tried. Like they swung big. It might not have hit, but at least they swung.

B (45:26)

I once with Laura Lee, Los Angeles took on an innovative product from our lab. They created the first ever magnetic closing lip gloss kit and like lip gloss lid. So our lip glosses were not a screw on cap, they were a leak proof and they were truly leak proof magnetic closure caps, meaning you could just pop your lip gloss cap on and pop it closed without twisting it at all. It was magnetic and it was a really cool product. However, what I found was like Laura Lee, Los Angeles taking on an innovative product. I was so proud of it. So sickening. Love the packaging, actually. Smartest thing ever. Haven't really seen another brand do it yet. It was patent by the lab, meaning other labs can't do it unless that lab created it for them. And even our lip glosses have patent numbers on it. So that was an innovative product we took on. However, being a small indie brand, it can make or break you in a way. Because if you don't have the budget to have this magnetic cap educated and filmed and marketed to huge websites, Times Square billboards, real commercials, it's not going to get out there, right? And that was really the product, the problem. We had the money to create the product, to invest in the packaging, to create this really sickening formula, but we only had the marketing budget really to market it through social social media. And it just was not strong enough to push such a cool product out there. And that too is also why sometimes it's hard for indie brands to take on innovative packaging because it takes education. It takes showing the special feature, the

A (47:14)

amount of education it takes, like for those little discs.

B (47:16)

Yeah, yeah.

A (47:17)

And I'm sure I can't even imagine,

B (47:19)

like for instance, I think if like Hostess came out with a magnet lid, they would do a huge, you know, influencer paid campaign getting influencers to educate. They would have a full marketing thing in Sephora, whereas we didn't have that opportunity. So ultimately, I don't know, they fell on deaf ears. It just didn't fall on enough ears.

A (47:38)

Right.

B (47:38)

You know what I mean? Not enough. Yeah, of course. Loved it so much. Such a great seller for us. But ultimately not enough to pick us up and carry us out there.

A (47:49)

Right.

B (47:49)

You know, so. But I'm gonna talk a little more about that in our next episode.

A (47:53)

Love it.

B (47:54)

Is that it for today?

A (47:55)

That's it for me.

B (47:56)

All right, guys. Well, that's it for today's episode. We hope you loved our Reddit chats. Be sure to join us in the conversation down in the comments down below.

A (48:04)

Love to see what your guys opinions are about these things.

B (48:06)

All the anything that we brought up, please tell us your opinion on it. Do you agree? Do you disagree? And stay tuned for next week's episode.

A (48:13)

I can't wait.

B (48:14)

Bye guys.

A (48:15)

Bye.

B (48:16)

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