Episode Summary: "The White Russell Simmons? Steve Lobel on Life Lessons, Loss & Hip-Hop"
Introduction
In this heartfelt episode of For Good, host Joseph "JoJo" Simmons sits down with hip-hop legend Steve Lobel, affectionately dubbed "the White Russell Simmons." Released on June 17, 2025, this episode delves deep into Steve's illustrious journey in the music industry, his personal battles with loss, his ventures into the cannabis business, and his unwavering commitment to mental health advocacy. Through candid conversations and poignant storytelling, Steve shares invaluable insights that resonate with artists, entrepreneurs, and anyone striving to live with intention and purpose.
Steve Lobel: The White Russell Simmons
Steve Lobel, often referred to as "the White Russell Simmons," brings a wealth of experience from his decades-long involvement in hip-hop. His close ties with iconic figures like Rev Run of Run DMC and Jam Master Jay have positioned him as a respected mentor and influencer within the community.
Journey Through Hip-Hop and Mentorship
Steve's entry into the music scene was significantly influenced by Jam Master Jay. Reflecting on their bond, Steve shares:
"Jay was the first one I met that I would go to his condo in the city. We just built a great relationship, organically." ([05:41])
This mentorship not only shaped his career but also instilled in him the importance of guiding the next generation. He emphasizes the critical role mentors play:
"Without a mentor, you could get lost. I mentee a lot of people, and a lot of people don't even know." ([08:25])
Personal Losses and Coping Mechanisms
Steve opens up about profound personal losses, including the untimely deaths of friends and family members like Mustafa, his brother, and the legendary Nipsey Hussle. These experiences have deeply affected him, leading to moments of intense grief and introspection.
"I hate death, but I know we're here once, and that's why we gotta make the best of it." ([07:46])
He discusses his coping strategies, which include finding solace in personal space and the importance of emotional resilience:
"I close the door when no one's around and I cry. I cry every day." ([20:08])
Building a Genuine Fan Base
When asked about growing an audience, Steve underscores the significance of authenticity and data-driven strategies. He distinguishes between genuine fans and casual followers by focusing on engagement metrics rather than mere follower counts.
"Data is everything. Without understanding it, you can't build a sustainable fan base." ([14:39])
He advises aspiring artists to remain consistent and uphold their integrity to foster lasting connections with their audience.
Venturing into the Cannabis Business
Diversifying his portfolio, Steve shares his journey into the cannabis industry. Initially skeptical, his perspective shifted as he recognized the plant's potential benefits and its role in addiction treatment.
"Cannabis is a healthy drug, right? And soon it'll be federal legal, and the numbers will show." ([49:00])
Steve highlights the importance of being vertically integrated in the cannabis business, ensuring control over distribution, cultivation, and retail.
"We own everything vertically. Thank God to my partner Frank, we're opening stores across multiple states." ([46:23])
Mental Health Advocacy in the Music Industry
A significant portion of the conversation centers on mental health challenges faced by artists and those in the music industry. Steve passionately advocates for accessible mental health resources and destigmatizing therapy.
"Mental health is a big thing. Artists are losing their lives because there's no support." ([50:08])
He applauds organizations like Backline, which provide therapists for everyone in the music ecosystem, emphasizing the urgent need for such support systems.
Heavenly Center: A Beacon of Hope
Steve discusses the establishment of the Heavenly Center, an addiction treatment facility co-founded with hit producer Scott Storch. Utilizing cannabis as part of the treatment, the center offered innovative solutions to addiction, significantly reducing relapse rates.
"We saved a lot of lives with the help of God, man. Addiction is real." ([64:04])
The center's success underscored the transformative power of combining traditional treatment methods with alternative therapies like cannabis.
Advice for Aspiring Artists and Entrepreneurs
Steve imparts crucial advice for those looking to make their mark:
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Learn and Educate: Understand the intricacies of your industry, from royalties to publishing in music, and from QuickBooks to exit strategies in entrepreneurship.
"Learn all about that. Common sense is not common." ([69:43])
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Build a Strong Team: Surround yourself with knowledgeable individuals—lawyers, managers, and other professionals who can guide your journey.
"A lot of people don't even know what a team means. Team means together." ([13:49])
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Maintain Integrity: Uphold your morals and values, ensuring that success does not come at the expense of your principles.
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Embrace Balance: Prioritize personal relationships and mental well-being to prevent burnout and regret.
"I spend a lot of time with my father now and the people that I love because I don't want to live with regrets no more." ([68:25])
Reflections on Social Media's Future
Discussing the evolving landscape of social media, Steve expresses skepticism about platforms focusing solely on virality and superficial engagement. He stresses the importance of genuine connections over fleeting moments of clout.
"Social media is a gift and a curse. Use all these platforms in a positive way." ([74:53])
Steve advocates for organic relationship-building, emphasizing that true influence comes from meaningful interactions rather than algorithm-driven popularity.
Final Takeaways
Steve Lobel's conversation with JoJo Simmons encapsulates a life dedicated to music, mentorship, and meaningful advocacy. His experiences underscore the importance of resilience, authenticity, and continuous learning. Aspiring artists and entrepreneurs can draw inspiration from his commitment to building lasting legacies rooted in love, integrity, and purposeful action.
As JoJo aptly summarizes:
"Your story is one of perseverance, sacrifice, and transformation." ([66:56])
Through Steve's narratives, listeners are reminded to cherish every moment, support one another, and strive to make a positive impact both personally and within their communities.
Notable Quotes:
- "Without a mentor, you could get lost." – Steve Lobel ([08:25])
- "Data is everything. Without understanding it, you can't build a sustainable fan base." – Steve Lobel ([14:39])
- "Mental health is a big thing. Artists are losing their lives because there's no support." – Steve Lobel ([50:08])
- "Learn all about that. Common sense is not common." – Steve Lobel ([69:43])
- "Social media is a gift and a curse. Use all these platforms in a positive way." – Steve Lobel ([74:53])
Conclusion
This episode of For Good offers a profound exploration of Steve Lobel's multifaceted life. From navigating the highs and lows of the music industry to championing mental health and pioneering in the cannabis sector, Steve embodies the essence of healing oneself to effect global change. His stories serve as a beacon of hope and guidance for those seeking to live intentionally and make a meaningful difference in the world.