Podcast Episode Summary: "Why We Built a Creative Studio on a Farm: 3isFor Sustainability"
Release Date: June 10, 2025
Podcast: For Good
Host: Joseph "JoJo" Simmons
Guests: Dave, Brad, Chris
Introduction
In this episode of For Good, host Joseph "JoJo" Simmons delves into the intersection of creativity, sustainability, and community building through the lens of 3isFor, a values-driven creative studio. Co-founders Dave and Brad, along with JoJo's brother Chris, discuss the foundational principles that guide their company's commitment to environmental stewardship and social responsibility.
Building with Purpose: The Genesis of 3isFor
The episode opens with Dave and Brad sharing the origin story of 3isFor, highlighting how diverse backgrounds—ranging from hip hop royalty to regenerative farming and media production—came together to form a studio centered on sustainability and community impact.
Brad:
"It's not just about giving back. It's about inspiring others to do the same and showing that it's possible to build a business that prioritizes good over profit."
(02:06)
Dave:
"One of our core values is community. We want our business practices to reflect our commitment to sustainability and intentional living."
(03:16)
Commitment to Sustainability: Joining 1% for the Planet
A significant portion of the conversation focuses on 3isFor's partnership with 1% for the Planet, a nonprofit organization that unites brands committed to donating at least 1% of their profits to environmental causes.
Brad:
"1% for the Planet allows us to embed a give-back component into our business model seamlessly. It not only supports environmental initiatives but also aligns with our values as regenerative farmers."
(04:43)
Dave:
"Joining 1% for the Planet opened up a network of like-minded brands and provided opportunities to tell stories that truly matter. It's about making sure our actions reflect our intentions."
(06:22)
Notable Quote with Timestamp:
Brad:
"When we show up with intention, it resonates with our clients who want to support businesses that care about more than just profit."
(09:32)
The Power of Storytelling in Building Community and Loyalty
Dave and Brad emphasize the role of authentic storytelling in fostering customer loyalty and building a strong community around shared values.
Brad:
"Storytelling allows brands to build customer loyalty by creating content around their positive impact. It’s not just about selling a product, but sharing the heart and ethos of the company."
(07:44)
Dave:
"We focus on telling authentic stories that connect with the community on a deeper level, beyond corporate jargon. It's about aligning our narratives with what truly matters to our audience."
(08:34)
Notable Quote with Timestamp:
Dave:
"This podcast is about feeling good for good. What you do for yourself and others matters more than how much money you have."
(13:48)
Balancing Profit and Purpose: A Sustainable Business Model
The discussion transitions to how 3isFor successfully balances profitability with their mission to give back, ensuring that sustainability is ingrained in their business practices.
Brad:
"To sustain long-term, giving back has to be part of the business model. It’s not just a one-time initiative but a continuous effort that aligns with our values and resonates with our customers."
(20:21)
Dave:
"When you make intentional choices that support your community, it fosters loyalty and a sense of belonging among your customers. This mutual support is the foundation of a sustainable business."
(22:14)
Notable Quote with Timestamp:
Brad:
"If every company made even one mindful decision that benefits their consumers and the environment, it could create an avalanche of positive change."
(26:12)
Long-Term Thinking: The Key to Success in Business and Life
Dave and Brad discuss the importance of long-term planning in both business sustainability and personal fulfillment.
Brad:
"Long-term thinking allows us to prioritize what truly matters, whether it's environmental conservation or meaningful relationships, over immediate gratification."
(27:10)
Dave:
"Ask yourself what is truly valuable. Is it possessions or experiences that foster deeper connections? This reflection guides both personal choices and business strategies."
(29:10)
Notable Quote with Timestamp:
Dave:
"What do you value more—material possessions or the well-being of your community and environment? Your answers shape the legacy you leave behind."
(29:48)
Future Directions and Closing Thoughts
As the episode wraps up, JoJo hints at future topics and upcoming guests, emphasizing the ongoing commitment to sustainability and positive impact.
JoJo Simmons:
"This is the podcast where it doesn't matter how much money you have in your pocket. It only matters about what you're doing for yourself and others."
(18:10)
Brad:
"We invite you to be part of a community that values good over profit, encouraging intentional and sustainable choices in every aspect of life."
(15:56)
Dave:
"Our goal is to uplift listeners through authentic stories that inspire them to contribute positively to their communities and the world."
(32:58)
Conclusion
This episode of For Good provides a comprehensive look into how 3isFor integrates sustainability into their business model through intentional practices and authentic storytelling. By partnering with organizations like 1% for the Planet and prioritizing long-term community and environmental well-being, they exemplify how businesses can thrive while making a meaningful impact.
Key Takeaways:
- Sustainability as a Core Value: Embedding environmental and social responsibility into the business model ensures long-term success and community support.
- Authentic Storytelling: Sharing genuine stories fosters customer loyalty and builds a strong, value-driven community.
- Long-Term Planning: Prioritizing what truly matters over immediate gains leads to sustainable growth and personal fulfillment.
- Community Engagement: Actively giving back and aligning with like-minded organizations amplifies positive impact and inspires others to do the same.
Recommended For: Listeners who are passionate about sustainable living, community building, and exploring the deeper connections between personal growth and making a positive impact on the world.
Next Episode Preview:
JoJo previews the upcoming episode featuring his uncle Steve Lobel, a significant figure in the hip-hop industry, discussing his journey, regrets, and the sacrifices made to achieve success.
Stay tuned to For Good for more grounded, soul-level conversations that inspire growth, healing, and purposeful living.