This week, Luke chats with Chase Taake, Co-founder of KAT Custom Rings. You'll hear about his unconventional path from owning a mini-golf course at 16 to building a bootstrapped e-commerce jewelry business, why "making the world more fun" as a north star guides every business decision, how to turn TikTok virality into sustainable revenue, and the power of doing things that don't scale when finding product-market fit.