Bryce Goldman grew up in the family business in the beauty industry, but struck off in a particularly unique way. Watching coconut oil take over the food and beverage industry, an idea hit him as he learned about all the benefits of coconuts and coconut oil for the skin. He and a few others launched Kopari Beauty just over three years ago and have taken the beauty world by storm. They are a digitally native vertical brand but also are carried in over 2,000 locations, including Sephora and Ulta. Bryce and I have swapped stories for years, and we went a little deeper on some today, including how his company culture started to slip away and how they recovered from it, how they launched a revolutionary new product category that has come to be a huge part of their business, and some of the struggles of transitioning out of his family business. Bryce isn’t big on Instagram personally, so please say hi to Bryce and his team @koparibeauty and check out the magic of coconut oil for yourself! It’s an office-wide favorite here at Mizzen+Main.