This was a particularly unique episode of Founders15 because Web Smith and I worked together in the early days of building Mizzen+Main. Today, Web is the founder of 2PM, a newsletter for CEO’s, investors, creatives, marketers, and entrepreneurs with all the most relevant information along with an Executive Membership option with in depth commentary, analysis, and robust databases. There are a lot of newsletters today… there are few great ones. 2PM is one of the absolute best. Web shares insights into the unique challenges of “scaling insight” - something that can be tremendously difficult to do - along with his evolving routine of staying sane which includes sleeping “a whole lot more these days” of up to 6.5 hours (hint: that’s still not a lot of sleep!). He is well on his way to building 2PM into what his goal is: to be the “go to source for the entire industry” As a personal subscriber, executive member, and avid reader of the newsletter despite unsubscribing to almost everything else these days, I highly encourage you all to check out 2pml.com and say hello to web on twitter @web, yes that really is his twitter handle!