Tiffany Bard, founder of Bump City, shares how she transitioned from a corporate Wall Street career to launching a highly successful maternity boutique in Nashville. From testing her concept out of her home closet and a tiny room below the Bluebird Cafe to navigating long-term commercial leases, Tiffany breaks down the realities of bootstrapping an in-person retail business. She unpacks the importance of proving your product market fit early on, ignoring the naysayers who aren't your target audience, and why building an intimate, empathy-driven community drives organic growth far better than traditional digital marketing.

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