Joshua Johnston joins the show to share how founders can scale a service-based business or agency without losing their minds. From his early days making $3,000 a month as a fitness trainer to becoming an agency CEO and building a successful consulting business, Josh unpacks the realities of running a profitable operation where top-line revenue isn't the only thing that matters. He reveals why client churn, not lead generation, is the actual reason most service businesses fail, how to successfully transition from a freelancer to an agency model, and the critical importance of holding a cash safety net. Alongside the hosts, Josh also explores how AI is forcing a shift toward outcome-based pricing and why returning to "old school" marketing tactics, like shipping physical video brochures, can help your agency stand out in a crowded market.

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