Former championship-winning basketball coach Micheal Burt shares his transition from the basketball court to building a multi-million dollar business coaching empire. Coach Burt breaks down how to activate your "Prey Drive"—the instinctual human ability to see a goal and pursue it with intensity. He unpacks the five key attributes of the top 1% of performers, the vital difference between confidence and remarkable boldness, and why finding your primary skill matters more than finding your "why". From utilizing the "Whole Person Theory" to overcoming local zoning laws to build his $8 million Greatness Factory, Coach Burt offers a masterclass in grit, resilience, and getting a seat at a bigger table.

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