Stephanie Styll, founder of Killjoy, shares how she turned a personal decision to quit drinking into Nashville's first alcohol-free beverage shop. From getting fired moments after pitching her "exit plan" to navigating the fast-growing zero-proof market, Stephanie unpacks the realities of experiential retail, the challenges of working with family, and how to disrupt an industry by creating community rather than just selling products.

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The Business of Alcohol-Free Living | Stephanie Styll