Traci Barrett, founding executive behind HGTV and author of “What If There’s More?”, joins us to discuss the journey of launching a billion-dollar media brand and the pivot that followed. From the scrappy startup days of cable television to navigating a "loss of self" in her 40s, Traci unpacks the concept of "Healthy Ambition" and why so many high-achievers feel disengaged. She shares her three-part framework for finding purpose, the importance of trusting your gut as a leader, and why refusing to adapt to AI is a bigger threat than the technology itself.

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The Healthy Ambition Framework | Traci Barrett