Episode 40: Welcome to Edge City. Alex Lieberman (@businessbarista) reveals his process for generating startup ideas. It’s a combination of how many people will want your idea, basically how big the market is; and how badly people will want your idea, basically what is the demand. Using this framework will determine the viability of your product or service and gauge how you want to approach it. Alex gives an example of how he uses Edge City to come up with an idea for mental health

Timestamps:

(01:17): What is Edge City?

(03:04): The process for finding business ideas

(05:50): Paul Graham’s framework for startup ideas

(10:50): Enter Edge City

(13:40): Edge City for mental health

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Alex Lieberman (@businessbarista)

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