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Interviewer
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Interviewer
What a wonderful pleasure to meet you here for your wonderful movie. 30 years it has been since San Remo. You definitely sing. It has only been three years. Your voice is still the same. Amazing. You have seen the business transforming the music business. You've been in it now for three decades, yet you always stayed relevant. What have you done differently? There are so many younger artists, they cannot fill concert halls. But you have always managed to stay relevant. What have you done?
Andrea Bocelli
Because the world changed very quickly. Because the technology changed. No, from the, from the recordings we passed to the CD and then the liquid music. But there is something that doesn't change and it's the performance life, the relationship with the, with the audience remain. If you, if, if you are able to remain yourself, if you are able to be very authentic, sincere. You know, I think that this is the most important element.
Interviewer
You definitely have managed to do that. And now you're making, you've made this movie that is a very, very interesting film because you're combining film, music, some of the best artists in the world collaborating with you. In general, though, the film industry has suffered in America. Why do you think, though your film will be a Success.
Andrea Bocelli
I think that in this movie there are many interesting elements apart many from the biggest artists of the world. But there is also an atmosphere. People can see a very beautiful place in Tuscany. And in a certain sense to leave a little bit the atmosphere that we lived on the place, you know. So I think it's interesting in this sense.
Interviewer
We live also now in a world where It's Spotify and YouTube, which has changed the music industry. It is for free. People can listen to music for free. Have you viewed that as something that is negative or has it positively influenced your business?
Andrea Bocelli
Definitely it's positive because music is for everybody, no? And if it can be free, I think it's positive, of course, because you're.
Interviewer
Reaching so many people. So what happens?
Andrea Bocelli
Absolutely. The most important thing would be that people can distinguish recognize the good music from the bad music. And like Aristotle, the big one of the biggest philosophy said the plant. You can recognize the plant from the fruits that he. That it does. No, sorry for my English, but quality always prevails. If they. When the music is good, it's very positive. That can be free for everybody.
Interviewer
Fantastic. What are your plans for 2025? Last question.
Andrea Bocelli
Very easy. To sing. To sing, to sing.
Interviewer
So we'll see a lot of you. Thank you so much. Is that in general, when children follow their parents footsteps, the parents very famous. Usually then the kids have a hard time finding their own identity and having the same success. But you are managing that. What are you doing to make your own mark and how you found your own identity with such a famous father?
Matteo Bocelli
Well, definitely it is true that I'm very lucky, but at the same time, the secret is in following what you love, where the heart brings you. I have to be honest, I also understand that sometimes in life we can always. We cannot always do what we love. We also have to learn to love what we're doing because that's the only way to get what you want, to get what you love. And again, I'm living a dream and I'm following what I always loved doing since I was a little kid. So again, now I'm finally on my own, doing my shows. I have my first album out and I simply wish to myself that this is gonna, you know, keep going for the rest of my life.
Interviewer
In those years that you have now been heavily involved in the music industry, what are the biggest changes that you have noticed? Good and bad.
Matteo Bocelli
See my. Since I'm in the music industry.
Interviewer
Yeah.
Matteo Bocelli
Well, I definitely, you know, when you. Even though it was, you know, it was kind of A success. Not for me. The song that. That I've done with my father. Because at the end, it's a song that speaks about a true relationship between a father and a son. And music wants this, music wants authenticity. Because otherwise people are going to feel that you're not. True. No. And definitely when you get attention, you get also so many people around you that are not there truly because of who you are, but simply because it's convenient, because it's. But you just have to be, you know, my strength, I guess, it's having good people around me, people that whenever I come back for my tour, they make me feel. Matteo. They make me feel truly who I am.
Interviewer
I'm sure your father has given you plenty of advice over the years. Is he also taking advice from you?
Matteo Bocelli
I don't know if he's taking advant advices from me, even though maybe sometimes will be good. But, you know, this happens all the times, you know, like there are always. Sometimes there are rebellious rebellions between father and sons, between parents and children. It's part of life, you know, we were born a different generation, but probably is also the beauty of it, you know, otherwise would be too boring.
Interviewer
Absolutely. So what are your future goals to make impact in the music industry? Have you thought about that? Like, what would you like to achieve? Or would you like to maybe change or influence?
Matteo Bocelli
You know, if you would have asked me this five years ago, I would have said, you know, my goal, the thing that I want to achieve, is to be able to make my own music and to be able to bring it on stage. Today I'm living the dream because I've been able to make my first album, Matteo, and I already kind of like toured a lot of places around the world because I have done a tour already, two tours in us, one in South America, a lot in Europe. I've been to Australia, so I'm living a dream. So today my hope is simply to be able to keep doing what I'm doing now.
Interviewer
You look happy and radiant, and aside from having a brilliant voice, so much talent, I wish you the best for the future. Fantastic project. And it's always lovely also to see you in Germany, where I'm originally from, and see how you both also are collaborating so well. Thank you so much.
Matteo Bocelli
Thank you.
Interviewer
Such a pleasure to meet you as the director of this fantastic film that is getting a lot of hype. And this is in a time actually when Hollywood is shrinking, where we only hear disastrous news about less revenue, less productions. How did you convince your producers, your studios to go for it.
Director
Look, I don't think there was that much convincing. If you pitch Andrea Pacelli in Tuscany with a list of the world's most amazing artists, I think most people are pretty interested in it. And it was that, you know, it was the most amazing experience for the people that were there and we wanted to bring that to the, to the big screen around the world. I think the film is going to be released in over 30 countries and give everyone a chance that couldn't make it to experience it at home and in the cinemas in their hometown. And so, you know, it wasn't that hard to pitch. I agree it's a really hard time for Hollywood, but every time that we look outside of genre and we do something different, more people go to the cinemas and that's great for everyone.
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Interviewer
Think that this genre of combining music with beautiful picturesque landscapes and bringing different names together from around the world, music and film both, do you think that is a new genre?
Director
I think people go to the cinema to escape and to, to enjoy a communal activity and I think music's an amazing place to experience. Music is an amazing thing to experience at the cinema. It's you're with fellow fans, you're with like minded people and you can really enjoy an experience. And I do think that music in cinemas has an amazing future ahead of it.
Interviewer
I was working with so many music stars where they're easy to direct that they have their own ideas that they want to make their own creative mark and give you some info. That said, I think this script should be a little different here. I think I should stand here or do this or was it all very seamless and you were always in control?
Director
The artists that came were incredibly gracious with their time and understanding. Everyone was there to celebrate Andrea and to celebrate Tuscany and the place and it was a really amazing collaboration on all fronts. So yeah, look, everyone was amazing and I hope everyone enjoyed the filming experience.
Interviewer
It was a true international co production in a sense, massively so.
Director
Everyone was just having their best Italian summer and trying to capture this incredible moment.
Interviewer
Congratulations. I wish you great success with it. I think we need more of these kind of movies.
Director
Thanks so much for your support. I really appreciate it.
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Founder's Story – Episode: Andrea Bocelli 30: The Celebration
Release Date: November 1, 2024
Founder's Story by IBH Media presents an intimate and comprehensive exploration of Andrea Bocelli’s illustrious career, his family's legacy, and the evolving landscape of the music and film industries. This special 30th-anniversary episode features heartfelt conversations with Andrea Bocelli, his son Matteo Bocelli, and director Sam Wrench, offering listeners a multifaceted view of Bocelli's enduring impact and future aspirations.
Interviewer: Andrea, it's a pleasure to celebrate your 30-year journey since San Remo. Your voice remains as captivating as ever, and you've adeptly navigated the transforming music business over three decades. What strategies have you employed to stay relevant?
Andrea Bocelli [01:53]: “Because the world changed very quickly. Because the technology changed. From the recordings we passed to the CD and then the liquid music. But there is something that doesn't change—the performance life, the relationship with the audience remains. If you are able to remain yourself, if you are authentic and sincere, that is the most important element.”
Andrea emphasizes the importance of authenticity and maintaining a genuine connection with the audience. Despite technological advancements and shifts in how music is consumed, his steadfast commitment to sincere performances has been pivotal in sustaining his relevance.
The episode delves into Andrea Bocelli’s latest venture—a film that seamlessly integrates music with stunning landscapes, featuring collaborations with some of the world’s top artists.
Interviewer [02:35]: You’ve created a film that combines music with beautiful locations. Given the challenges the American film industry faces, why do you believe your film will succeed?
Andrea Bocelli [02:59]: “There are many interesting elements, including some of the biggest artists in the world. Additionally, showcasing the beautiful landscapes of Tuscany creates an immersive atmosphere. People can experience the essence of the place, which makes the film intriguing.”
Director Sam Wrench [09:53]: “If you pitch Andrea Bocelli in Tuscany with a list of the world's most amazing artists, most people are interested. The film will be released in over 30 countries, allowing audiences worldwide to experience it in their hometown cinemas.”
The collaboration among international artists and the picturesque Tuscan setting positions the film as a unique addition to the cinema landscape, promising both visual and auditory excellence.
A significant portion of the discussion centers on how platforms like Spotify and YouTube have reshaped the music industry.
Interviewer [03:33]: With the advent of free music streaming services, do you view this shift negatively, or has it positively influenced your business?
Andrea Bocelli [03:49]: “Definitely it's positive because music is for everybody. If it can be free, it’s positive as people can reach so many more.”
Interviewer [04:04]: “Reaching so many people. What happens?”
Andrea Bocelli [04:06]: “The most important thing is that people can recognize good music from bad. Quality always prevails. When the music is good, it’s very positive that it can be free for everyone.”
Andrea underscores the democratization of music access, highlighting that while the methods of distribution have evolved, the pursuit of quality ensures that great music continues to thrive.
Looking ahead, Andrea shares his simple yet profound goals for the upcoming year.
Interviewer [04:42]: What are your plans for 2025?
Andrea Bocelli [04:45]: “Very easy. To sing. To sing, to sing.”
His dedication to his craft remains unwavering, focusing on what he does best—delivering exceptional musical performances.
Matteo Bocelli speaks candidly about balancing his father's legacy with his personal aspirations.
Interviewer [05:08]: How do you make your own mark and find your identity with such a famous father?
Matteo Bocelli [05:12]: “The secret is in following what you love, where the heart brings you. You have to learn to love what you’re doing because that's the only way to get what you want. I'm finally on my own, doing my shows and working on my first album. I wish to keep going like this for the rest of my life.”
Matteo emphasizes passion and authenticity as the cornerstones of his journey, striving to establish his unique voice in the music industry.
Matteo also reflects on the contemporary music scene and the importance of authenticity.
Matteo Bocelli [06:09]: “Music wants authenticity. If the music is not true, people will feel it. When you get attention, you also attract people who are not there for who you are, but because it’s convenient. My strength is having good people around me who make me feel truly who I am.”
He highlights the challenges of maintaining authenticity amidst public attention and the importance of a supportive inner circle.
Director Sam Wrench offers his thoughts on the collaboration and the future of music in cinema.
Interviewer [13:34]: Do you think combining music with picturesque landscapes is a new genre?
Director Sam Wrench [13:47]: “People go to the cinema to escape and enjoy a communal activity. Music is an amazing thing to experience in the cinema with like-minded people. I believe music in cinemas has an amazing future ahead.”
He envisions a bright future for musical films, where the communal experience of cinema enhances the enjoyment of music.
The production process is discussed, highlighting the seamless collaboration among artists.
Interviewer [14:12]: Directing multiple music stars must be challenging. Was the process seamless?
Director Sam Wrench [14:31]: “The artists were incredibly gracious and understanding. Everyone was there to celebrate Andrea and Tuscany. It was an amazing collaboration on all fronts.”
The positive and collaborative environment contributed to the film’s successful production.
The episode concludes with heartfelt exchanges, celebrating the collective achievements and future endeavors of Andrea Bocelli and his family.
Interviewer [15:01]: “I wish you great success with this project. We need more of these kinds of movies.”
Director Sam Wrench [15:05]: “Thanks so much for your support. I really appreciate it.”
Authenticity: Both Andrea and Matteo Bocelli stress the importance of staying true to oneself and maintaining genuine connections with the audience.
Adaptability: Andrea’s ability to adapt to technological changes while preserving the essence of live performance has been crucial to his sustained relevance.
Family Legacy: Matteo Bocelli is forging his own path by following his passion and leveraging the support of a strong, authentic network.
Innovative Collaborations: The new film project exemplifies the successful fusion of music and cinema, promising a fresh genre that enriches the communal experience of both mediums.
Future Outlook: With plans to continue singing and expanding artistic horizons, Andrea Bocelli remains dedicated to his craft and the enduring impact of his music.
Founder's Story continues to illuminate the journeys of iconic entrepreneurs and visionaries, and this episode serves as a testament to Andrea Bocelli’s enduring legacy and the promising future he envisions for himself and the music industry.