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Kurt Walker
Welcome to Las Vegas. We're here at CES 2025 with Pix11 from New York City and I'm Kurt Walker. Dr. Alexandra. So tell us about Sincera and what you guys are actually launching, of course.
Dr. Alexandra
Well, Sincera is actually one of a kind product that bridges the gap between sexual pleasure and wellness. And this device is special because it's not just a regular vibratory device. It also produce the lubrication. You can use those capsules and one is for wellness, one for pleasure. So you insert it in the device and the lubrication being produced externally for the gluteal stimulation and internally for the for the vaginal use. Stimulation device can be heat up as well. You can try it and touch it. It's very flexible, very user friendly. The special thing about it that it uses the technology that helps to detect the changes in heart rate, lubrication level, pelvic floor, muscle function. So it's adjusting with your body to produce a better experience.
Kurt Walker
So a lot of times I think when people look at something like this, they just assume it's for pleasure. So talk to me about the wellness side since that's, I know, really your main focus.
Dr. Alexandra
Yes. So first of all, the sexual pleasure, it's a part of overall health. So if we not doing well in a sexual way, we're not healthy. So it's very important to maintain the sexual wellness. And this device can help with lubrication because there are many lifetime situations where women's body cannot produce enough lubrication, for example, having a baby or going through menopause. So this device can actually help improve the experience. And also if you think about it, as our body changes, this device can change with us. Those sensors can detect the changes in the muscular function, help produce the better experience.
Kurt Walker
I was talking to the founder and he was actually showing me in the app how there's a pleasure portion and then there's also a wellness portion and how they're really completely separate functions. So I thought that was kind of cool.
Dr. Alexandra
Yeah, it's amazing. And what's also cool about this device, it learns from you. So every experience that you have with this device divides recording and it helps to produce a better experience at the time future an option to also include the AI technology in that which also going to learn with your body. And the option for users is also contribute to overall women's health in the future by contributing the data so we can actually improve and make even better devices.
Kurt Walker
Okay, so Dr. Alexandra, what is SRS technology and how does it actually work?
Dr. Alexandra
Yeah. So SRS technology, there is a sensor on the device itself and what it helps, it basically uses the changes in your body, like heart rate, level of lubrication, melvital muscle function to detect the changes. And it adapts to your body to produce the better experience.
Kurt Walker
So we saw that since Sara was awarded with the CESAI Award. Congratulations. But how does that actually work?
Dr. Alexandra
Yeah, so AI helps to build on your experiences to provide the better experiences in the future. So it really works with you and your body.
Kurt Walker
So I think there are going to be people pretty excited to get their hands on this. So when is Sensera going to be available for customers?
Dr. Alexandra
We'll be ready to ship in about April or May of this year. Right now you can actually sign up for early bird registration and enjoy the Sinceera as soon as it comes out.
Kurt Walker
For our viewers at PIX11, where can they get more information?
Dr. Alexandra
You can go to the sincerawellness.com and register and also find more information.
Kurt Walker
Okay, great. I think they're looking forward to that. So we're here at CES 2025, here with Mr. Hifta, who's the CEO of Femto. So why did Femto decide to get into the feminine wellness category?
Mr. Hifta
Okay, so we've been running operations of technology for several years somewhere a few years ago, we decided to take all the technology that we have in software issues and put it into wellness and lifestyle. We created the Sensera device, which combines data collection powered by AI and machine learning to a device that has sensors and machine learning itself in the hardware. And we created a full functional device that helps solve a lot of problems that women have in their wellness life. And this was actually the bridge between software and technology to real recreational device for humans.
Kurt Walker
From one founder and investor to another. What else does Femto have in the pipeline?
Mr. Hifta
Oh, right now we're working on on three other devices. One of them is skincare device that will put in the same, by the way, same platform of FSRS system that we have that flows oils into the machine from the capsule to the face. A skincare device that helps hyaluronic acid and other oils going into the tissues. So the second device is hair care device, will help deliver oils that helps the root of the hair to grow back again. And the third one will be a pain reliever for the muscle. All three of them will have the SRS mechanic. All three of them will be machine learning and powered by AI, collecting the data, having biofeedback from the device to the skin and help us create a big bank of data that will help optimize every program for every person that uses it.
Kurt Walker
Well, I look forward to hearing about the success of these things.
Mr. Hifta
Thank you so much. I appreciate it.
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Podcast Summary: Founder's Story – "Femto Technologies and Sensera: How AI and Innovation Are Changing the Game for The Future of Feminine Wellness" | S2 Ep. 165
Introduction
In the 165th episode of "Founder's Story" by IBH Media, host Kurt Walker takes listeners to CES 2025 in Las Vegas to delve into the groundbreaking advancements in feminine wellness technology. The episode features in-depth conversations with Dr. Alexandra, a leading voice behind the Sensera device, and Mr. Hifta, CEO of Femto Technologies. Together, they explore how artificial intelligence (AI) and innovative design are revolutionizing women's health and wellness.
Sensera: Bridging Sexual Pleasure and Wellness
Dr. Alexandra introduces Sensera, a pioneering product designed to integrate sexual pleasure with overall wellness. Unlike conventional vibratory devices, Sensera offers a multifaceted approach by combining stimulation with lubrication production.
“Sincera is actually a one-of-a-kind product that bridges the gap between sexual pleasure and wellness.” [00:12]
The device utilizes interchangeable capsules—one dedicated to wellness and the other to pleasure. Users can insert these capsules into the device, which then produces external lubrication for gluteal stimulation and internal lubrication for vaginal use. Additionally, the device features adjustable heat and flexible design for enhanced user-friendliness.
Focusing on Wellness: Beyond Pleasure
Kurt Walker probes into the wellness aspect of Sensera, highlighting its importance beyond mere pleasure.
“If we are not doing well in a sexual way, we're not healthy.” [01:25]
Dr. Alexandra emphasizes that sexual health is integral to overall well-being. Sensera addresses common issues like insufficient lubrication caused by life stages such as childbirth and menopause. The device's adaptability ensures it evolves with the user's body, providing a tailored and improved experience through continuous monitoring and adjustment.
Advanced Technology: SRS and AI Integration
Central to Sensera's innovation is the SRS (Sensor Response System) technology, which leverages AI to enhance user experience dynamically. Dr. Alexandra explains that sensors embedded in the device monitor physiological changes such as heart rate, lubrication levels, and pelvic floor muscle function.
“SRS technology uses the changes in your body... to detect the changes and adapt to produce a better experience.” [03:04]
This real-time data collection allows the device to personalize its functions, making each interaction more effective and enjoyable. Moreover, the integration of machine learning means that Sensera continually improves by learning from each user's unique patterns and needs.
“The device learns from you... and the AI technology is going to learn with your body.” [02:24]
Product Availability and Early Access
Sensera has garnered significant attention, exemplified by receiving the prestigious CESAI Award. Dr. Alexandra shares the exciting news about the product's imminent release.
“We'll be ready to ship in about April or May of this year.” [03:42]
Interested customers can sign up for early bird registration to gain immediate access upon launch. More information and registration can be found on the company's website, sincerawellness.com.
Femto Technologies: Expanding the Wellness Ecosystem
Transitioning the conversation to Femto Technologies, Kurt Walker speaks with CEO Mr. Hifta about the company's strategic move into the feminine wellness sector. Femto leverages its extensive background in software and technology to create devices that marry data collection with user-centric design.
“We created a functional device that helps solve a lot of problems that women have in their wellness life.” [04:21]
Sensera is presented as the flagship product that embodies this vision. Femto's approach emphasizes the convergence of hardware sensors and AI-driven software to deliver personalized wellness solutions.
Future Innovations: Expanding the Product Line
Looking ahead, Mr. Hifta reveals Femto's ambitious plans to develop three additional devices, all incorporating the SRS technology:
Skincare Device: Utilizes the SRS system to flow hyaluronic acid and other oils into facial tissues, enhancing skin health and appearance.
“A skincare device that helps hyaluronic acid and other oils going into the tissues.” [05:15]
Hair Care Device: Designed to deliver nourishing oils to hair roots, promoting regrowth and strengthening hair follicles.
“A hair care device will help deliver oils that help the root of the hair to grow back again.” [05:15]
Pain Relief Device: Focuses on alleviating muscle pain through targeted biofeedback and therapy.
“A pain reliever for the muscle.” [05:15]
Each device will feature machine learning capabilities and AI integration, allowing for continuous data collection and optimization of user experiences. The goal is to build a comprehensive data bank that will inform future innovations and personalize wellness solutions further.
“We are creating a big bank of data that will help optimize every program for every person that uses it.” [05:15]
Conclusion
The episode of "Founder's Story" offers a compelling look into how Femto Technologies and Sensera are setting new standards in feminine wellness through AI and innovative design. Dr. Alexandra and Mr. Hifta provide valuable insights into the intersection of technology and health, emphasizing the importance of personalized and adaptive solutions in enhancing women's wellness. As Sensera prepares for its market debut and Femto plans to expand its product lineup, the future of feminine wellness looks promisingly advanced and user-centric.
For more information on Sensera and Femto Technologies' offerings, listeners are encouraged to visit sincerawellness.com and stay tuned for future episodes of "Founder's Story".