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Founder's Story
From Planet Fitness to Founder: The Unfiltered Journey to MindSpeak Inc. | Ep 226 with Nina Ythier Founder of MindSpeak
00:16:30
Nina Ythier, after leaving toxic workplaces behind, built MindSpeak Inc.—a bold, human-first therapy practice redefining mental health care. In this episode, she shares how creativity, community, and courage helped her turn rejection into a revolutionary model for healing.
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- [00:00]
Advertiser 1
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Nina Ethier
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Dan
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Dan
So great to have you. Nina Ethier, CEO and Founder of Mindspeak Inc. We were just talking through how you get graduated from a job, AKA fired, let go. I guess there could be many I like graduated though and how it could be the best thing ever. At the same time, you're dealing with rejection. How did you deal with this in your life?
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Nina Ethier
So I've had a lot of professional experiences and you know, interestingly enough I've learned a lot about what not to do. So a lot of times in working for various companies throughout the span of my career, I've been in the helping profession for about 28 years. Out of those 28 years, for 20 years I worked for others and you know, a lot of people were engaging in a lot of unlawful, unethical behaviors, practices and they would try to coerce me into doing some of those things and I would stand my ground and say, hey, I'm here for the people, I'm here to help out as a social worker. And you know, unfortunately at times that that would result in workplace harassment and eventually I had to be graduated out of that position. You know, what's great about it is that I've been able to amass a whole lot of experience from these various roles, from all of these systems, understand in depth how they work. I have been able to bring that into my own business and help my clients in more ways than I could have ever expected and in my own professional experience be more successful than ever.
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Dan
So when you look back at working for somebody else and then moving that into your business, what, what is something that you learned or took away from that experience? And the reason I ask is I'm a huge proponent of Working in a job and then opening up your own job versus some people that all they know is, you know, being a business owner. That's it. I really feel like working for someone and working at a company can provide a massive amount of skills and learnings that you can translate in. How was that for you?
- [03:00]
Nina Ethier
So then I thought that that was an incredible question and thank you for that. So going back to this journey, right, of working for others, I was finally at this last job where it was really over the top, the indiscretions that were happening. I was very unhappy and I was exploring other avenues. And at that time I had come into contact with who just started a private practice and was saying, hey, are you interested in doing this? And I said, you know, let's give it a try. And took on a few clients. So when I graduated from the 9 to 5 job, I only had those few handful of clients. And I spoke to the person that said, hey, you know, what would it be like if I networked and started getting even more clients? Dan, can I tell you, everybody thought I was nuts. I went and took a job at Planet Fitness for three weeks just to supplement my income. I said to myself, well, what could I do to make some extra money so that I can at least cover my bills? Whatever I was making in my 9 to 5, until I figured this thing out, took the job at Planet Fitness. I only lasted there three weeks. I had a full caseload. I got to work with 25 to 26 different clients and was able to make more money than I ever had. The piece of advice that I would give there is to believe in yourself, believing your skill set, because that'll take you far and that'll take you everywhere you need to go. And I was able to continue to build on that. There was a community based organization that was also sponsoring small business administration classes. I enrolled in a 12 week program for brand new entrepreneurs and they were teaching us basic business concepts such as accounting, marketing, things of that nature and also technical one on one support. Trying to help you write a business plan. I wrote a business plan. I graduated from that program and have been able to continue to build on the business. So not only was I able to have a small business right, and that was though I was working as an independent contractor for this other practice. I was there for a few years, got a little bit more experience, and then I decided, you know what, it's time to do this on my own. And that's when Mindspeak was born. And I saw that there was a Great need here. We had this niche in this market for having psychotherapy, having it for individuals that have a special needs as well as mental health conditions, and doing it in a non traditional way, going out into the community. Nobody does that. So I thought that this was really an interesting concept and it really took.
- [05:22]
Dan
Off and exploded a lot of things to break down there. But something that I think about is no ego. So knowing that you are building the business, you needed to supplement your income. So you got a job at Planet Fitness, you know, you took an SBA driven class to learn about different things. It's almost like getting an mba, which I didn't even know they have that. So to me it's like no ego. Looking out and getting the resources and really making it happen is what I just learned from the things that you said there. When you looked at the social work as a whole, how did you figure out, okay, I need to solve this specific problem within or I need to differentiate myself this way. How did you look at that to build out what your offering was?
- [06:07]
Nina Ethier
So it's interesting. Again, that's an awesome question. I think that we forget even when we are working for others that though we might have gone to college or trade school or somewhere, gotten on the job training and we've learned the technical piece, nobody could ever teach us how to deliver that in terms of style. So that is your brand. People ordinarily don't think that way, but I've always incorporated creative practices into being a social worker. I'm a very non traditional person and can I tell you, that's really where the magic happens, Dan, when we're out in the community. See, people generally think of these institutions, these oatmeal colored offices where they need to come and get this help right that they so desperately need. Thing is, is that subconsciously we know we have to talk a certain way, we have to dress a certain way to be in this office, we have to behave a certain way. Whereas if I see you out in the community and your natural environment, it's a great opportunity to see who you really are and really intervene in a more meaningful way than ever to assist you in living the best life that you possibly want to live and meeting your goals. So that is very much the way I do things. We don't discourage the use of medication. Medication has its time in place, but the whole purpose of therapy is to learn more coping skills and learn how to live life where you're using it less or get to a point where you're not using at all. So when we are thinking about providing this service in New York, okay, we're a very diverse place in New York City. We're actually able to incorporate a lot of practices such as yoga. I am a certified yoga instructor. And so mindfulness practices in therapy, dancing, singing, cooking. What are the wonderful things about that? Talk therapy can happen at the same time as we're doing a lot of those activities, artwork. So we're really tapping into a person's natural strengths to help them overcome their challenges and really celebrating who they are. And so not only am I showing up as myself and my brand that allows people to let their hair down and feel very comfortable, comfortable with themselves as well.
- [08:09]
Dan
Sometimes when you do something different within the industry, others that are in the industry may not like it or they might not see value because they're very traditional. They're very stuck in their ways. How did the industry take on to the things that you were doing? And then the people that were getting the help that you're providing to, were they. What did they say in terms of how this differentiated between what they're. What they're used to when it comes to the normal going to an office sitting down and the normal talk therapy.
- [08:41]
Nina Ethier
So in terms of just the people, the caseworkers that are charged with looking for these types of services for their clients love it. They absolutely love it. They love how we're joining a person's circle of support because most, most times, you know, the people that we're providing services to are in other types of supportive services, if you will. Right. And so we join this person circle of support point. So they love this. They love how involved we are. They love that we show up at people's homes or day programs or even schools apart bench, you want to sit down? We can go to Dunkin Donuts like two old friends. People see this approach as more personable in terms of the caseworkers, in terms of the nonprofits and other clinics. Sometimes people will kind of poo poo and say, well, that's not real therapy because, you know, you're outside. But couldn't be further for the truth. We actually see that there's improved outcomes. People really are achieving their goals. People are, you know, able to process their thoughts and feelings with a therapist. They are making successful and meaningful gains in their life. And what I think is awesome about that too, Dan, is that, you know, people are showing up where they're not otherwise expected. As we spread awareness more and more about these conditions where we're blasting away these old stereotypes and stigmas and celebrating our clients. And I'm so happy to say that I have clients who are in college, who are married and have children. And so we're really supporting from single adults or people who live in institutions because that's the level of support that they require to people who are the most independent they possibly could be. To me, that is the true measure of success in terms of our clients. They love it. If you gonna see me somewhere where I'm gonna, you know, feel comfortable and talk and have my privacy or do the things that I enjoy doing along with this guide that I have. Because we collaborate and we partner with our clients, we know that we're the authority in the room as the licensed professional. However, that's not our conduct at all. We're very down to earth. And so again, this is very much embraced in terms of the community that we serve, for sure.
- [10:47]
Dan
Yeah, I have, I have my own experiences with therapy. And I would say most therapists, I lied to them because I didn't really have a trust factor and I didn't really learn anything from them. You know, when we were first growing.
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Advertiser 3
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- [11:08]
Dan
Looking back, I wish I had just.
- [11:10]
Advertiser 3
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Dan
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- [11:16]
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- [11:55]
Dan
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- [12:00]
Advertiser 3
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- [12:21]
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- [12:49]
Dan
Apply NMLS 696891 except for one person who I really had that trust, so I could understand the importance. I mean, if you're going to tell people the things that you would never tell anyone, you really have to have that, that level of trust. And I guess in the end of the day, the thing is, if they get better and things improve in their life, whether they're doing yoga or they're talking on a couch, I guess that's really what matters when it comes. And I'm, I'm really like right now, I think we're at a difficult and challenging time in the sense of. I was reading some stats around like Gen Z, it's the most connected ever, but it's the, it's the loneliest generation ever. So you have, you know, it seems like many people are very depressed and there's a lot of challenges, a lot of difficulties and, and people and how they even have relationships now, whether that's friends or intimacy, relationships with partners. It seems like we're, we're in a challenging place.
- [13:50]
Nina Ethier
Absolutely.
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Dan
How do you, what do you think now? Just current state of what you're seeing when it comes to mental health or even just your thoughts around this.
- [13:59]
Nina Ethier
So I'm really actually, you know, back when I started so many years ago, therapy was still kind of taboo. Right. People thinking, hey, I'm not crazy, hey, I'm not a psycho. What do we need? Psychotherapy or mental health or any of those things. So I think with increased awareness, people are more accepting of assistance and are seeking it out. They're seeking it out in different platforms. We now have platforms where you can do virtual, you can be on the phone with a therapist. So it's more at people's convenience and they're able to integrate that more into their life. I think even seeing it in the media has really been helpful. Social media has been very helpful as well. And so I think it's just for me, yes, we have a lot going on in this world at this time on so many levels. But definitely happy to see that people are utilizing a service to have a guided conversation with themselves, as I would call it, because the therapist is not there to give you advice or tell you what to do or how to live your life. The Therapist is there to really ask you some questions to get you thinking, you know, and figuring things out for yourself. And that's where again, meaningful and long lasting change truly occurs.
- [15:06]
Dan
How do you see technology playing into this? Obviously we have AI advancing to the place where if you have a conversation with it, we don't even know if it's human or not. Deep fake like technology is at a point where we don't even know if it is real or not real. So how do you see this and this merge of. I'm sure there's going to be some sort of therapeutic merge that might already be happening.
- [15:32]
Nina Ethier
Well, there's nothing like the real thing, Darren. That's what I say to that. I mean, I think that the use of technology can be a support, but I can't, I can't ever imagine it being the same as the real thing. So though we've seen, you know, unfortunately we had the pandemic and seeing though it was good that people had some support, it was a time of emergency social work or the business of helping people or working with people. I find in my experience is such a personal thing that you got to be there with the person. We miss a lot of nonverbal communication when we can't see the person. And those are messages as well, just as much as verbal messages are. And so we want to be present, we want to be attentive. So sometimes people will experience that as they're not as present. What about, you know, touch? Right. Human. There's so many studies on human touch and what that does and how a person really. So I think it really also depends on the person as well. Some people may benefit greatly from those types of therapies. And then there's other people who say, hey, I really need somebody here with me, just present, you know, with me. And so it really kind of just depends on the person though. I don't feel like technology could ever do the job of a, of a person in that way. Not when we're dealing with matters of the heart.
- [16:49]
Dan
Nina? Yeah. Thank you, thank you for that. And I'm with you. I hope that technology won't replace a human when it comes to therapy. 100%. Yeah. So I'm seeing a lot of people that I know, a lot of people talking on social media. You know, when we were first growing.
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Advertiser 3
Our team, we needed help fast. We had big opportunities but not enough hands to handle them. We wasted weeks on job boards that barely moved the needle.
- [17:15]
Dan
Looking back, I wish I just used.
- [17:17]
Advertiser 3
Indeed from day one because when it comes to Hiring Indeed is all you need.
- [17:22]
Dan
Stop struggling to get your job post.
- [17:24]
Advertiser 3
Seen Indeed Sponsored Jobs help you stand out and hire fast. Your post jumps to the top of the page for relevant candidates so you connect with the right people faster and it works.
- [17:35]
Dan
According to Indeed data, Sponsored jobs on.
- [17:38]
Advertiser 3
Indeed gets 45% more applications than non sponsored jobs. One of the things I love about Indeed is that it makes hiring so fast because there are no monthly subscriptions, no long term contracts and you only pay for results. How fast is Indeed? Well, in the minute I've been Talking to you, 23 hires were made on Indeed Worldwide. There's no need to wait any longer. Speed up your hiring right now with.
- [18:02]
Dan
Indeed and listeners of this show will get a 75 sponsored job credit.
- [18:07]
Advertiser 3
To get your jobs more visibility at Indeed.com founders story just go to Indeed.com founders story right now and support our.
- [18:17]
Dan
Show by saying you heard about Indeed on this podcast.
- [18:21]
Advertiser 3
Indeed.com founders story terms and conditions apply.
- [18:25]
Dan
Hiring Indeed is all you need.
- [18:29]
Advertiser 1
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- [18:57]
Dan
NMLS 696891 yeah, I've been to some of these conferences around alternative methods such as psilocybin. I, I believe ketamine is starting to be legal in certain places. What are your thoughts on the future of how this is going to go?
- [19:14]
Nina Ethier
Well, I think that it's there shouldn't be a cookie cutter approach, whether it's in theory or other alternative methods in order to heal. I mean, who's to say what's the right and wrong way to heal if it's guided by a professional? I know that there are ongoing studies, but there are so many overwhelming positive experiences that people are actually reporting and not just in the short term, in the long term as well. So I, you know, my, my belief again is it's based on the individual and what their needs are and what their goals are and what they're willing to do to kind of get there.
- [19:48]
Dan
Well, I can tell that you have a very out of the box mindset. You've done great things. At the same time you, you learned and you're, it seems like you're always, you're forever learning and growing, which I can, I can really feel. I think that's great. And I think the fact, because, you know, this whole topic to me is very personal because I grew up having therapy. I was diagnosed with OCD when I was like 12 years old. And it really was a very challenging time for my life. And I, as I see people now really struggling with, with their mental health and struggling. I appreciate what you're doing and I hope that a lot of people, I hope millions of people will take on what you're doing and then be able to, you know, help themselves. But if you want to get in touch with you, how can they do.
- [20:37]
Nina Ethier
So they can get in touch with us through our website. And that would be www.mindspeak inc.com. there's an email form there that they can contact us. We also have an office form listed on the website as well. And they can also visit our socials. We are mindspeak inc.com on TikTok, LinkedIn, Facebook and Instagram.
- [21:00]
Dan
Well, Nina, this has been amazing. Thank you so much for all that you're doing to help others. And thank you for joining us on Founders Story.
- [21:07]
Nina Ethier
Thank you so much, Dan.