Success is a Total Mindset Shift, I learned from Billionaires (Chad Willardson: Fully Invested) | Ep. 268

Summary

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Founder's Story | Ep. 268

“Success is a Total Mindset Shift, I Learned from Billionaires” (Chad Willardson: Fully Invested)
Host: Daniel (IBH Media)
Guest: Chad Willardson
Release Date: October 8, 2025

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Episode Overview

This episode centers on transforming the concept of success from simply making money to embracing a holistic mindset shift. Daniel sits down with Chad Willardson — wealth advisor, entrepreneur, and best-selling author — who breaks down the core beliefs separating the truly wealthy (and happy) from everyone else. Drawing from years of experience managing over $1.4 billion and learning directly from icons like Tony Robbins, Chad shares frank insights on financial freedom, the myths of entrepreneurship, integrating work and life, and the real meaning of purpose.

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Key Discussion Points and Insights

1. The “Big Money Lie”

Timestamp: 01:37 – 03:56

• The Myth: The biggest lie is that you can simply earn your way to freedom; in reality, “you have to invest your way there.”
• Chad’s Core Message: Regardless of how much you earn—$100,000, $500,000, or even $1 million—if you don’t manage and invest wisely, you'll never arrive at financial freedom.
  • Quote:

    “If you can’t invest and manage your income on 100,000 or 200,000, you wouldn’t be able to do it if it was 500,000 or a million.”
    — Chad Willardson (03:33)

2. Entrepreneurship: Not for Everyone

Timestamp: 03:56 – 05:41

• False Glorification: Entrepreneurship isn’t the only doorway to wealth or freedom; staying in a solid, high-paying job and investing can be just as powerful.
• Risk Reality: Quitting to start a business without a solid, profitable idea can be “a terrible move.”
  • Quote:

    “Not everyone is built for entrepreneurship, and that’s okay. Being an entrepreneur is not the only way to become successful or financially free.”
    — Chad Willardson (04:44)

3. Finding Purpose Beyond Money

Timestamp: 05:41 – 07:43

• What Drives the Joyful Wealthy: The happiest, most fulfilled high achievers hunger for “growth, significance, progress, and impact.” Money is a means, but once financial goals are met, people seek fulfillment in family, health, relationships, experiences, and giving back.

  • Quote:

    “Progress equals happiness.”
    — Chad Willardson referencing Tony Robbins (06:05)

• Chad’s Purpose: For Chad, it’s always been about “building a great family life” more than stacking riches.

4. The Work-Life Balance Myth

Timestamp: 07:43 – 09:22

• The Trap: Striving for perfect balance often leads to distraction and guilt — never fully present at work or home.
• Chad’s Solution: Seek “alignment and integration” instead. Being “fully invested” means recognizing the interplay between work, family, and self—not treating them as competing forces.
  • Quote:

    “There’s a high tax for being half in... that alignment is what we’re seeking. Alignment and integration, being fully invested rather than trying to perfectly balance different components of our life.”
    — Chad Willardson (08:55)

5. The Power (and Challenge) of Saying No

Timestamp: 09:22 – 12:45

• Story: Chad shares a striking vacation memory: a dad glued to his laptop for eight hours on a family beach trip, missing out on making memories.
• Chad’s Evolution: Early in his career, Chad struggled to decline opportunities, wanting to say yes to everything. Now, he uses a “good, better, best” filter for decisions, often saying no to good things to prioritize the best.
  • Quote:

    “The best is often going to be saying no to the good things.”
    — Chad Willardson (12:16)

  • Daniel’s Reflection: Many ultra-wealthy guests regret sacrificing family for business and warn about the long-term pain it causes.

6. The Hustle Culture & Family First

Timestamp: 14:17 – 15:50

• Chad’s Stance: “The hustle culture is a lie. Work-life balance is a lie. You can win big and have a successful family life and business career at the same time.”

  • Quote:

    “I never wanted to be that guy [with a broken family]. I’m striving to be the opposite… That’s what I hope my voice and my message gets out there to preach.”
    — Chad Willardson (14:17)

• New Book: “Fully Invested,” his latest, is about the operating system for thriving in both business and family. It’s not about “squeezing more into an 18 hour day,” but about filtering, delegating, and full integration.

7. The #1 Wealth Destroyer: Control

Timestamp: 15:50 – 16:48

• Chad’s Observation: Many business leaders stall because they are “control freaks” who can’t delegate, bottlenecking their own growth and freedom.
  • Quote:

    “If you trust experts in different areas, that leverage produces a lot of freedom and a lot of opportunity for growth.”
    — Chad Willardson (16:36)

8. Essential Principle: The Zone of Genius

Timestamp: 17:03 – 18:03

• Chad’s Approach: In any venture, he aims to place people in their “zone of genius” — where they feel energized, skilled, and excited.
• Do what you’re best at and delegate everything else.
  • Quote:

    “People should be in their working genius zone... I don’t try to do everything myself.”
    — Chad Willardson (17:05)

9. Lessons from Billionaires & Influential Role Models

Timestamp: 18:51 – 21:33

• Role Models: Chad admires Elon Musk (“thinks bigger and goes against the grain”) and draws inspiration from people like Jesse Itzler (who models excellence in business and family) and Tony Robbins (the embodiment of unstoppable “hunger” for growth).
  • Notable Story: Tony Robbins, even in his 60s, continues to challenge himself and pursue stressful, ambitious goals—a model for lifelong growth.
  • Quote:

    “The people who are really successful ask questions, they’re still curious, they’re teachable.”
    — Chad Willardson (19:35)

10. Energy, Passion & Legacy

Timestamp: 21:33 – 22:41

• On Tony Robbins: Chad describes Tony as “really passionate about helping people,” genuine, and one of the most energetic and transformative leaders he’s met.
  • Quote:

    “He’s excited. He knows what he wants and he goes for it... I’ve seen him turn some mindsets around, like, right in front of me.”
    — Chad Willardson (21:37–21:50)

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Notable Quotes & Memorable Moments

• “You cannot earn your way to financial freedom. You have to invest your way there.”
  — Chad Willardson (03:01)

• “If you don’t invest or handle $10,000 responsibly, then you wouldn’t manage or invest $10 million responsibly.”
  — Chad Willardson (03:34)

• “Not everyone is built for entrepreneurship, and that’s okay. Being an entrepreneur is not the only way to become successful or financially free.”
  — Chad Willardson (04:44)

• “Progress equals happiness.”
  — Chad Willardson quoting Tony Robbins (06:05)

• “That alignment is what we’re seeking. Alignment and integration, being fully invested rather than trying to perfectly balance different components of our life.”
  — Chad Willardson (08:55)

• “The filter of decisions: good, better, best. And once you have your priorities straight... it becomes a lot easier to say no to good invitations, to good opportunities.”
  — Chad Willardson (12:16)

• “The hustle culture is a lie. Work-life balance is a lie. You can actually do well… have a successful family life and business career at the same time.”
  — Chad Willardson (14:24)

• “If you trust experts in different areas, that leverage produces a lot of freedom and a lot of opportunity for growth.”
  — Chad Willardson (16:36)

• “People should be in their working genius zone.”
  — Chad Willardson (17:05)

• “The people who are really successful ask questions, they’re still curious, they’re teachable.”
  — Chad Willardson (19:35)

• “He [Tony Robbins] is really passionate about helping people… he just has a lot of energy for life.”
  — Chad Willardson (21:37)

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How to Connect with Chad & Where to Find the Book

Timestamp: 22:41 – 22:49

• Get the Book: FullyInvested.com
• Website: chadwillardson.com

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Summary Takeaways

• You don’t earn your way to true freedom; you invest your way there.
• Entrepreneurship isn’t the only (or best) road for everyone—financial security can come through employment and investing.
• Purpose, not just financial achievement, brings happiness and long-term fulfillment—focus on growth, contribution, family, and health.
• Work-life balance is a myth—seek alignment and integration instead.
• Saying “no” to good opportunities is essential to prioritize the best.
• Over-control stifles growth; delegate and trust others’ expertise.
• Place people (including yourself) in their “zone of genius.”
• True high achievers remain teachable, curious, and always hungry for growth.

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This concise summary gives you the central wisdom, stories, and memorable moments of Daniel and Chad Willardson’s conversation for anyone seeking a major mindset shift towards true success—whether you’re a founder, executive, or simply driven to live more fully invested.

Transcript

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[Daniel (Interviewer)]

What is the single biggest money lie that keeps people broke? No matter how much they earn?

[Chad Willardson (Guest)]

People are told you they can earn their way to financial freedom. You have to invest your way there. Being an entrepreneur is not the only way to become successful or financially free.

[Daniel (Interviewer)]

Should you continue with this income, invest in other people's business, invest in other things, or do you become an entrepreneur and then hopefully make the money to then invest and to do things?

[Chad Willardson (Guest)]

It depends if his business idea is profitable. If he leaves a high paying steady job to start a business and it fails and collapses and he uses a bunch of his investment savings, that's a. That was a terrible move.

[Daniel (Interviewer)]

Let's talk about purpose.

[Chad Willardson (Guest)]

I think the purpose that people have is hunger for growth and significance, progress and impact. You know, that's one thing my friend Tony Robbins talks a lot about is that progress equals happiness.

[Daniel (Interviewer)]

So Chad, excited to have you. Not just because you have some of the most epic people on your website like Tony Robbins and such. And I can't wait to learn more about about what you learned from people like that. But you've managed over $1.4 billion. What is the single biggest money lie that keeps people broke no matter how much they earn?

[Chad Willardson (Guest)]

That's a great question. Thanks for having me on. I think the biggest money lie is that people are told they can earn their way to financial freedom. And people are so focused on how much money they make when really you cannot earn your way there, you have to invest your way there's. So if someone's making $100,000, let's say, and they just think, hey, I'll start investing and I'll be able to really have financial freedom and independence once I make 150,000 or 200,000 or whatever the number is. It's not true. If you can't invest and manage your income on 100,000 or 200,000, you wouldn't be able to do it if it was 500,000 or a million. If you don't invest or handle $10,000 responsibly, then you wouldn't manage or invest $10 million responsibly. So the biggest lie is that we can, you know, the earnings are the only thing that matter when really it's the investments.

[Daniel (Interviewer)]

Okay, so I've had this debate with somebody and I'm glad you bring this up. I'm going to give you two scenarios. I have a friend makes a couple hundred thousand dollars a year. He's been investing it for a while, never wants to quit his job. He's like 25 years in, makes a steady income, invest, and he wants to quit to be an entrepreneur. And I could tell him, don't like, stay with what you're doing. Because when you become an entrepreneur now, you have to put all your money into the business and you don't have this extra money. Then on the other end, it's like you can't really build a business unless you really go 100% in. So we had this debate around, should you continue with this income, invest in other people's business, invest in other things, or do you become an entrepreneur and then hopefully make the money to then invest and to do things? What are your thoughts?

[Chad Willardson (Guest)]

I think that not everyone is built for entrepreneurship, and that's okay. Being an entrepreneur is not the only way to become successful or financially free. So I disagree with that myth that I see online a lot that just glorifies entrepreneurship and puts everyone else down. I don't think that's legitimate. It depends. It depends if his business idea is profitable, if he leaves a high paying, steady job to start a business and it fails and collapses, and he uses a bunch of his investment savings.

[Daniel (Interviewer)]

That's a.

[Chad Willardson (Guest)]

That was a terrible move. If he's able to create a business that does really well and provides an impact for customers and clients, and he's able to get out of a job maybe that he doesn't enjoy, then it could be a huge success story. So it kind of depends on the business. You know, if it doesn't work out, it wasn't a good move just to do it for the sake of leaving. So that really depends on how, you know, how solid his business idea really is.

[Daniel (Interviewer)]

So when you talk, let's talk about purpose, because I know you, you obviously meet incredible people. You've gotten to deal with highly successful people. They've obviously achieved a certain financial freedom when it comes to money. But what, what do you find makes them happy and provides purpose once they get to that level of financial freedom?

[Chad Willardson (Guest)]

I think the purpose that people have is hunger. Hunger for growth and significance, progress and impact. You know, that's one thing my friend Tony Robbins talks a lot about, is that progress equals happiness. If, if you make a lot of money and you sell your business and you do nothing, and maybe let's say you say, oh, I'm just going to golf every day, you're eventually going to be bored of that and you're not going to be growing, and so you're just going to be kind of stagnant and feeling no purpose. And so some people are fueled by impact. Some people are fueled by just the scorecard of growth in their business. Some people are fueled by the freedom and the purposes that I see most often for the really successful. It seems to be about health and experiences, family, travel, relationships, charity and things like that. Once they know their financial freedom goals are met and they really don't have to worry about money anymore, they look to other reasons to care and to give back.

[Daniel (Interviewer)]

How did you find your purpose beyond just making money?

[Chad Willardson (Guest)]

My purpose was never just making money. So I married 24 years now. I got married young, I was in college, and we have five kids. So for me, it was always about building a great family life. You know, my wife, she was the fourth of six kids. I was the oldest of four. And so we knew we wanted a big family. And so creating a family that was a place that people could thrive and your kids could grow up with a lot of opportunities and a lot of experiences and memories that, to me was always, always a driving factor.

[Daniel (Interviewer)]

So you have five kids, which is incredible, by the way. I know what you talk about when it comes to balance. Because I'm thinking, you know, parenthood, entrepreneurship, business, those things. You say that work life balance is a myth. There's so many people that talk about their opinion on work life balance, but do you think that chasing that actually can make people more unhappy?

[Chad Willardson (Guest)]

I think, yeah. I think that people are at work and they're feeling bad about not being at home with family. And then they're with family and they're checking their emails and their slack messages and they're feeling guilty about not getting work done. And we're just distracted and we are half in and there's a high tax for being half in for not being present ever. You know, we're at work and we're checking personal messages all the time or we're at home and we're focused on emails for work and we're just struggling in everywhere, you know, in every place of our lives. And so the, the balance lie is that work and family and everything are competing. And so it's like we live multiple different lives and we're trying to balance a scale, which is not true. If you're struggling at home, your work performance is probably going to suffer a little bit. If work is going terribly, you're not going to be very happy and excited at home. So my belief is that all of these things are correlated together and that alignment is what we're seeking. Alignment and integration and being fully invested rather than trying to perfectly balance different components of our life. That doesn't really work.

[Daniel (Interviewer)]

I can relate. I think we can all relate. Plus, it almost creates your internal resentment around. Oh, I, I wanted to show up for my kids recital, but I couldn't because I need to do this business. I want to show up for business, but I couldn't because I needed to do this. Or if you have partners, which, which makes me think about no. For me, one of the hardest things was, is saying no. Like you said, I'll be checking things when I probably shouldn't. Right. And that, you know, maybe I'm making my wife upset because, you know, we're supposed to be doing something, but I'm focused on this. So what for you was a time when you maybe was the hardest time where you had to say no. And how did that change everything that you thought around this word?

[Chad Willardson (Guest)]

I'll start with a story. We were at the Grand Cayman Islands on a family vacation over Christmas break. And the beaches were incredible. The weather, it was sunny and blue skies. The water was warm, turquoise water. And people were playing beach volleyball. Outside of the resort. And so we rented one of those kind of bigger beach beds that had a umbrella over it so we could kind of come back and eat our snacks and go back in the water and play. And in the beach bed next to us, the dad of this family spent no less than eight hours on his laptop and his cell phone. The whole day. He never left the lounge chair. He didn't get his feet in the sand. He didn't go in the water. And I remember his kids, because his kids and our kids were kind of playing together in the sand. And his kids kept coming up and trying to ask him to come get in the water. And he would say, just a minute, I'm almost done. Just a minute, I'm almost done. He never finished. By the time we finished, it was like four or five o'. Clock. We were going to go back in the hotel, shower up and go to dinner. He was still sitting there with his laptop and his cell phone out. And I thought, man, that just. That's not. That is not ideal. That's not ideal. And yet it's common where we're on vacation with our family on a. On a holiday break, but we're not really. And, you know, for me, I think it was difficult more in the beginning because I was trying to build a business. It was difficult to say no to business invitations. I wanted to say yes. I wanted to say, yeah, I want to go to that networking event, I want to go to that mixer, I want to go speak at that. On that stage. What a great event. I could get new clients. But as I thought about what I would be giving up, I realized I can't do both. You know, I can't be pulled in all these different directions or I'm going to break. So I got to use the filter from Dallin H. Oaks, which is good, better, best. There's a lot of good things that I could say yes to, but the best is often going to be saying no to the good things. And so there are a lot of invitations where I politely decline because I have other priorities.

[Daniel (Interviewer)]

Say that one more time. You said it was say no. The best thing is to say no to the good things. Say that one more time how you said it.

[Chad Willardson (Guest)]

Yes. So the filter of decisions, good, better and best. And once you have your priorities straight and you know what the best decisions are, it becomes a lot easier to say no to good invitations, to good opportunities. And so meetings or just business events or things like that, they may be good, but it's not the best use of your time. And so I don't want to feel that resentment wherever I am. So I'll make decisions based on what I feel is best.

[Daniel (Interviewer)]

I like that. Probably the hardest thing, we've had a lot of great people on this show from billionaires, I have to say, a lot of them have had multiple divorces. If I could look at a commonality, they, they really sacrificed the family over the business. And many of them, when we would ask, you know, what do you, what do you regret? They would say, I regret the impacts it had on my family or that I allowed it to have on my family.

[Chad Willardson (Guest)]

So they missed their kids childhood like I see that.

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[Chad Willardson (Guest)]

Daniel, I, I've met a lot of very successful people and they're on their third marriage or they're not married or they've, they've lost relationships with their kids. And I never wanted to be that guy. So my, I'm striving to be the opposite of that and to be a voice that says the hustle culture is a lie. Work life balance is a lie and you can actually do well. You can win big and have a successful family life and a successful business career at the same time. So that's what I hope my voice and my message gets out there to preach.

[Daniel (Interviewer)]

I love that. I know you've written, you're a six time best selling authority. Do any of these books relate to any of that and is there anything you can share in that?

[Chad Willardson (Guest)]

Yeah, in fact I'll hold it up right here. This the newest book. Fully invested. That's what this book is all about. 7 strategies to win big in business and at home. And you can see on the COVID It's the first time I've had my whole family on the COVID of a book. But in this book I just share the frameworks and filters and basically the fully invested operating system. It's not about how do I squeeze in more into an 18 hour day. That's not going to work. You're going to get burned out, you'll have bad health and you'll struggle. It's more about how to filter, how to make better decisions, how to say no, what to delegate, how you can be more integrated when it comes to work and family, how you can involve your family in your work. So I believe that if you have a strong marriage, you're going to show up a better leader in business. I really believe that.

[Daniel (Interviewer)]

I love it. Fully invested. So when you, when you look at high achievers, is there a pattern to what actually is destroying their wealth? Because I know you're talking about the investment side and how they're making money, or how you're making money from money, but is there something that actually destroys the wealth of successful people? Maybe they don't even know it.

[Chad Willardson (Guest)]

I think what happens most often is that business leaders have, they have a hard time delegating. They're such control freaks. They're type A achievers and so they want to be involved in every decision and that causes them to basically stunt their growth, they stunt their business growth, they stunt their financial wealth growth because they want to have like a stranglehold on all the decisions because they feel they're so smart and successful. When really, if you trust experts in different areas, that leverage produces a lot of freedom and a lot of opportunity for growth.

[Daniel (Interviewer)]

Let's say you were starting over in a new business tomorrow. Was there some principle that would carry over to whatever business, whatever new business or new venture that you would do in the future that you've learned so far?

[Chad Willardson (Guest)]

Yes, and I do start new businesses. So this is an easy answer. I believe that people should be in their working genius zone. Like they should be doing the things that they're naturally best at and nothing else. And so I really strive to put people in a position where they're excited to work. They come in on a Monday morning, they're excited about it, they know what they're supposed to do and they're naturally good at it and they want to keep getting better. So I, I don't try to do everything myself. I try to hire people who are really great at specific things and they specialize in that. And I'll bring them into the business. And say, okay, this is what I need you to do. Here's the vision, here's the long term goal and you just apply your skill sets to make that happen. And so any new business I get involved with, that's absolutely a core foundation is that we're going to hire people who are good energy, good attitudes and we're going to put them in the spot where they are a specialist.

[Daniel (Interviewer)]

You know. And when I was in my corporate days, the biggest challenge that I felt corporate or corporations have was that they, I didn't feel they were ever really good at doing that. And it was rather like performance improve people out of their position, even though instead, hey, let's, maybe you're just not in the right position. Maybe that's why you're not performing or you're unhappies case you're not doing that thing that you're even good at. Like we stick people in positions to do things they're not even good at. And I could see frustration on both ends. So I, I appreciate you bringing that up. Is there anyone out, anyone maybe that you have not met yet? Anyone in the business world or you know, any, any. Does that entrepreneur or somebody out there who you're like, well, I would like to meet this person and I would like to learn X from them.

[Chad Willardson (Guest)]

That's a good question. I think it'd be fascinating to meet Elon Musk. He's just such a thinker. I just. People who think bigger and go against the grain of like, well, they say this isn't possible. Well, I'm gonna see if it's possible. Like, that's someone who, I mean, I probably wouldn't sound very smart having a conversation with someone like that, but I just like being around big thinkers who have ideas that go against the grain and say, why not? Why don't we try something? You know, I've met a lot of people who have been very successful. What I've always found in common with them is that they're very hungry for growth. They, they're teachable. They don't, they don't. The people who are not successful feel like they know it all already and they don't want to hire a coach and they don't want to get trained. The people who are really successful ask questions, they're still curious, they're teachable. And to me that's very respectable.

[Daniel (Interviewer)]

I can see that. And I could see that within yourself it's the, I find that curiosity is so important, like you said, being curious about things, which is why I Always like to travel and meet new people and. And see new cultures and new things. I feel like it's really helped me in the business and sales work. Who is somebody that you have met, that you have a really interesting story about either that meeting or, or just some time that you are with them that you can share?

[Chad Willardson (Guest)]

I would say Jesse Itzler. Jesse is one of the most. One of the reasons I like him is because he's not just successful in business. He models a great family life. He's an engaged father. He's happily married. And his story is one of just hustling and trying new things, which I thought was really impressive. I met him a few times, Tony Robbins. The word that keeps coming to me with him is just hunger. He's still striving even in his mid to late 60s right now. I was just with him a few months ago. He's still striving to reach significant goals where he's stretched and he's stressed and he's going for stuff. So it's inspiring to me, who's a couple decades behind him. Like, man, they're really. If you're focused on growth and opportunities, you don't have to stop and. And just kind of shut it down like a lot of people do when they turn 60 or 65, you know, he's still striving for new things, which is exciting.

[Daniel (Interviewer)]

I'm amazed by his energy. Do you find that too? Like, I don't even have the energy at 40. I can imagine being in my 60s. What, what's the energy you get from him and what do you think based on your experiences with him? What, what's like, driving this energy?

[Chad Willardson (Guest)]

He is really passionate about helping people. I've seen it. He is. He's a very genuine guy. He's larger than life. He's a big man. I mean, he's. He's a big dude, and he just has a lot of energy for life. He's excited. He's. He knows what he wants and he goes for it. And he's. He's definitely very talented in his area of work. Like, I've seen him turn some. Some mindsets around, like, right in front of me. It's pretty cool.

[Daniel (Interviewer)]

So I was in the Four Seasons in New York, and we were having an event, and we asked them out of all these people that they've met, because they said we've had like every celebrity to royalty. We asked who had the most security. And they actually said, out of all the people that have been there, Tony Robbins had the most security. And they were saying because people want to come up to him and think that they can, like he can just change their life, like just anyone on the street versus a celebrity, like they want an autograph. But I found that really, really that stuck with. That was like a couple of years.

[Chad Willardson (Guest)]

Ago I heard this and I was.

[Daniel (Interviewer)]

Like, that is very interesting.

[Chad Willardson (Guest)]

Right?

[Daniel (Interviewer)]

So fully invested Chad, how can people get the book? How can people get in touch with you?

[Chad Willardson (Guest)]

Yeah, fully invested dot com. Grab a copy there. And my website is chadwillardson.com so happy to connect there.

[Daniel (Interviewer)]

Fully invested dot com. How did you get that URL?

[Chad Willardson (Guest)]

I don't know. I don't know. I just. Fully invested has always been my signature Tagline for probably 16 or 17 years. And so one day before I even wrote the book, I just said, you know, I should get that. That should get that URL just in case I ever use it someday.

[Daniel (Interviewer)]

You manifested it. Eddie Roberts would be proud of you getting. Absolutely. That's a good. That is a really good. I buy just random domains every day and. And oh, that is a really hard one. But fully invested dot com, Chad, this has been a great conversation. I learned a lot. I know the audience is going to learn a lot too. And I can't wait to read the book. And thank you for joining us today on Founders Story.

[Chad Willardson (Guest)]

Thank you, Daniel. Appreciate it.