
Daniel Robbins sits down with bestselling author Nir Eyal to unpack why limiting beliefs feel like facts and how they quietly drive anxiety, procrastination, and self sabotage. Nir explains the difference between facts, faith, and beliefs, why the brain is wired for safety not flourishing, and how labels can become limits that shape behavior and even biology. They walk through Daniel’s real time spiral around business uncertainty, and Nir teaches a practical method to catch the fear early and replace it with a more useful belief tool.
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Hey, everyone, check out this guy and his bird. What is this, your first date?
Doug (Author/Expert)
Oh, no.
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Daniel (Interviewer)
It's so great to have you back near. We had a phenomenal conversation last time and I've watched so many of your recent videos. You have a new book that's out beyond Belief, which I have to say, when I was 12 years old, I was diagnosed with OCD. And part of having OCD I think majorly impacted my belief system. So to this day, if I looked at what is my trait, like the one thing that I want to change, the one thing I want to get better at, and if you ask my wife a hundred percent, she would say I definitely have a negative belief system that I think really holds me back in life. So I'm sure I'm going to learn a lot today and I can't wait to dive in. But why right now is this book so important?
Doug (Author/Expert)
Yeah. So I think this is the moment when I needed this book most. You know, I. I don't write books because of what I know I wrote write books because of what I want to know. So I went on this six year quest to try and answer this, this question about how beliefs shape our reality. Because I think that in a time of extreme uncertainty where we have what's going to happen with AI, geopolitical uncertainty, economic uncertainty, we need ways to find control over our existence or else we go crazy, right? When we think about all the things that are outside of our control, when we believe we have to do something about those things that are uncontrollable, we can literally burn out, we can drive ourselves mad. And so what I was looking for was to access what's the, the, the greatest point of leverage that I can have to improve my life. It that's in my control. And it turns out that if you can identify what we call limiting beliefs and turn them into liberating beliefs, that is the greatest point of leverage to accomplish your goals, to unleash what you're capable of doing, to meet your full potential, to decrease your suffering and increase your motivation.
Daniel (Interviewer)
Wow, how do I do that? Where do I start?
Doug (Author/Expert)
Okay, well I'll tell you what it, it is not about. So it's not about magical thinking, it's not about chakras, it's not about necessarily the, you know, vibrating at the frequency of the universe and all that. So I'm, I'm very science based and everything that I do is backed by peer reviewed Studies. There's over 30 pages of peer reviewed citations. And so it's, it's, it's nothing magical whatsoever that in fact, unfortunately, I think the, the self help industry has left led many people astray by preaching this gospel of well, just think positive, right? Just manifest. And I think that actually has some really negative consequences and the research backs this up, that it's not just about the end goals, but rather it's about the means that you have to prepare yourself for the inevitable pain that comes from that journey to get what you want. That if you just think about the ends, you're never going to get them. Now they've done studies where they connect people to blood pressure monitors and as they are thinking about a future outcome. I want a beach body, I want money, I want love in my life, whatever it is. And it turns out that you become less likely to do the things you have to do to get those things. When you only think about the ends, when you think about the vision boarding and the manifesting, it actually can backfire. So a much smarter way in the way that I am promoting is called mental contrasting where you're preparing for the pain. That pain is just a signal it's just data. It's just information. And we have a tremendous amount of information at our disposal. In fact, our brains are processing 11 million bits of information per second. That's the equivalent of reading War and Peace every second twice. So you have tons of information entering your brain, but your conscious mind can only process about 50 bits of information. So you're seeing life through this tiny pinhole of attention and you call it reality when it isn't that in fact that, that we don't see reality clearly because we can't. Reality is filtered based on our beliefs. And so if you get the right beliefs, if you are able to identify the beliefs that serve you rather than hurt you, that's how you unlock your real potential. And so it's, it's a process. It's, you know, I like to call. Limiting beliefs are like your face, that your face, you know, everybody has a face. And you can see other people's faces just like you can see other people's limiting beliefs. You can probably say how your spouse and your co workers and your parents, all of them, you can see their limitations, their limiting beliefs, but you can't see your own. Just like if I were to say, look at your face, how do you look at your face? You can't look at your face. You need a mirror. You need to reflect in order to see your face, in order to see your living beliefs. So there's a process to go through in order to uncover those limiting beliefs and turn them into liberating ones.
Daniel (Interviewer)
I'm so glad you say this because I don't like to manifest and I feel like you don't have to. Thank you. Because people keep telling me to manifest. I'm like, I don't know. I manifest it.
Doug (Author/Expert)
I recommend against it, actually.
Daniel (Interviewer)
No, I appreciate that. I appreciate that. And something you've said too. Beliefs aren't facts and they aren't faith.
Doug (Author/Expert)
Right.
Daniel (Interviewer)
That they're tools. And something that got me thinking was when I think of something, to me it feels like a truth because I'm. I'm believing it. It feels like a truth. And I think that's held me back because my limiting beliefs feel like they're truth to me.
Doug (Author/Expert)
It's so common now. You are not alone at all, Daniel. This is, this is super common. Why is this? Because it turns out the brain hates changing its mind. The brain hates changing its mind. Why? Because what. What has evolution given us? Evolution has given us a brain that doesn't want you to flourish. It doesn't want you to be Happy. It doesn't care about any of that stuff. All it wants to do is to keep you safe, to keep you alive so you can procreate. That's it. So your, your, your default state is not get to get you to a point where you're fulfilling your full potential. Now thankfully we know how to do better than our hardwiring would would indicate that. In fact if you just go back to your defaults of. Well, that belief served me in the past, so that's what I'm going to continue to believe. Where you never do anything great. Why? Because everything worth having in life is on the other side of some difficulty. You want to have a fit body. You know, I used to be clinically obese. Let me tell you, it takes work, it takes, it takes some discomfort. You want to build a family. I got a 17 year old and I've been married for 25 years. It's going to take some discomfort. You want to build a business, you want to write a book. It takes effort. Now the good news is that pain is not suffering. This is a super important concept that blew my mind. It took me a long time to understand pain is not suffering. Remember we Talked about that 11 million bits of information that you know, War and Peace. Every second that your brain is conscious of the light entering your retinas, the sound of my voice in your ears, the ambient temperature of the room, your brain can take in all that information but it can't see reality clearly. And so it's processing all that information, it's just not aware of it. So instead you can use that pinhole of attention to decide what you let in and what you don't let in to your conscious awareness. And so that actually is very much in your control. So what that allows you to do is to say that pain, that difficulty of doing that hard thing that gets me what I really want. That's just data. Just data. It's just information. It's my interpretation of, of that signal that causes suffering, that causes me to quit, that causes me to give up. That caused me to not get my long term goals. And so you, you know, you think it's just mindset and woo woo and hocus pocus. It's not that it literally can define who feels physical pain. We know that chronic pain, it turns out is caused by exactly what I'm describing. It's called the fear pain fear loop. That you have some kind of fear typically caused by actual damage, then that fear perpetuates pain, that pain perpetuates more Fear, which perpetuates more pain. And so it turns out that we can actually create pain and suffering in our lives where it doesn't necessarily have to exist. And that's psychological as well as physiological.
Daniel (Interviewer)
And I know you've said labels become our limits, which kind of makes me, when you talk about pain, this, this makes me think of, of the limits I've been putting on myself. Like it's just my luck or that's just how I am. I feel like we do that a lot. And so how do I, how do I rewrite the script, I guess, or how do I not automatically go to this? Like, when something happens, I'm like, well, that's just my luck.
Doug (Author/Expert)
Yeah, yeah. So, so, you know, I didn't answer your last question, but this, this brings it up perfectly. What is the difference between fact, faith and belief? So a fact is an objective truth. It is something that is true whether or not you believe it. The world is more like a sphere than it is flat. Sorry, flat Earthers. It's a fact. Faith is a conviction that does not require evidence. God rewards the righteous. There is no amount of evidence that I can give to someone who has faith in that statement because no evidence is required. Belief is somewhere in the middle. Belief is not fact. Belief is not faith. Belief is a conviction that is open to revision based on new evidence. So unlike facts and faith, beliefs can change. The problem is that too many of us think that what we take as faith is a fact and don't understand that what we think is a fact is nothing more than a belief. So someone saying, that's just my luck. I'm no good at this. I'm not a morning person. I'm a Sagittarius, I'm a whatever. I have adhd, even, which I do, you start to create that as a label, whether or not it is true. So I would tell myself, let me tell you about my ADHD diagnosis. So I got an ADHD diagnosis and for years I would say, I have a chronic condition that's not going to get better. Because that's what I've been told, that it's a chronic condition. Now I don't, I don't. I'm not a doctor. I. From what I understand of adhd, looking at the literature, there's a lot of controversy out there, and yet we fill people with these diagnoses unchecked. There's nobody saying, hey, maybe, maybe we should cool off on these diagnosis. If you go try and go get an ADH diagnosis, you're. You're you can do it on an app these days. It's incredibly easy to get one. Did you know in the United Kingdom more people are neurodivergent than. Not that a third of Stanford students are neurodivergent. Stanford students. Like is, does that, is that not surprising? Like we've, we've, we've tossed around these labels. Not that I'm anti late, not that I'm anti diagnoses. Right. I think that they do have a place and people. I'm going to get kicked off your show soon for saying something. It's going to be very unpopular. But I'm telling you, we're going to look back in five, maybe 10, hopefully not 20 years and we're going to realize that this was a huge mistake. That we way over diagnose and do not prepare people for how harmful, how harmful these labels can be. That we need to be very careful because our labels can become our limits. So for me, here's what happened. I'll just tell you personal experience. I would spin myself out about the label, about the diagnosis. There's my ADHD again. And it's always going to be a chronic condition. And what if I never get better at this and am I always going to struggle? Am I always going to be behind? Is this always going to be harder for me? And I would make up these limiting beliefs about what I could do. And now what happened, Daniel, instantly, as I'm thinking about my limitations, I'm not thinking about the work, I'm not thinking about the thing that I actually need to get done. And every time I was distracted, my brain would go over to this limitation as opposed to it's a map, right? That a diagnosis is a map. It's you're here, you're trying to get there, and yeah, you're at a different place than other people might be. Okay, we all are. Now, it could be that you have certain conditions that make it a little bit more difficult here and there, so your path might be a little bit further. The problem was I was becoming the map. This diagnosis became my identity, but it's not useful. It wasn't helping me. As opposed to now, I don't tell myself, oh, I have adhd, that's a chronic condition. I'm never going to get better. I'm never going to start spinning out. Instead I say, I'm learning another skill. This is an opportunity to get better. And eventually I would learn that skill and get better. For example, I learned that, you know, I've written three bestsellers you know what I learned? That when I'm really into a topic, I'm in it. Like, I'm hyper focused when I find a topic, I'm in. Now when I have to do boring stuff I don't want to do. Okay, yeah, I get distractible. But also, so does everybody. Right? Like, it's a skill you overcome. It's a. It's a skill you can learn. Not that I'm anti diagnosis or anti pills or whatever. I'm not a doctor. This isn't medical advice. But it's a great example of how our beliefs can actually become our biology.
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Doug (Author/Expert)
Let me tell you a very quick story that I think will illustrate the point. There was a guy in the medical literature by the name who was anonymized. And he's called Mr. A, is how he's named in this study. Now, Mr. A has a very bad breakup with his girlfriend, and he decides he wants to commit suicide. So he takes an entire pill jar of antidepressants. He downs them all, and just as he finishes swallowing the last pill, he decides he wants to live after all. He runs to his neighbor's house. They take him to the ER when he gets to the hospital, he collapses on the floor. He's. He's rushed to the operating room. They're trying to figure out what. What medicine did he overdose on. And. And they notice that his blood pressure is dangerously low, his heart rate is falling. And they take the pill jar that he brought to show them what medicine he took. And they look on the jar of antidepressants, and it doesn't say what brand of antidepressants. It has a phone number. They call the phone number. They get the other. The. The person on the line. The person on the line tells them that Mr. A was enrolled in a clinical trial of antidepressants. And in fact, he hadn't taken the. The antidepressants at all because he was in the placebo group. And yet the idea that he had overdosed on antidepressants had caused these physical symptoms of dangerously low blood pressure, falling heart rate. He was falling in and out of consciousness because he believed that something was happening in his body prompted from these antidepressants, which he hadn't taken. He had taken placebo pills which were completely inert. They tell him this, that he'd taken just placebos. In 15 minutes, Daniel, he's off the gurney. His heart rate is stabilized, his blood pressure is fine. He walks out the door completely healthy, maybe a little embarrassed. So if the idea that Our biology is doing something whether or not it is, is so powerful that it can make a man sick this way. Are you telling me that putting in these notions of our labels that we're this or that also doesn't have similar effects? Of course it does. We know it does.
Daniel (Interviewer)
Yeah. I think when it's. It's easy to label somebody when you don't have that label, but when you're labeled, I think you're like, I don't want to be labeled. A therapist told me that a long time ago. They said you might have been diagnosed with something. But that
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and Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual. Even if it means sitting front row at a comedy show.
Liberty Mutual Companion
Hey, everyone, check out this guy and his bird. What is this, your first date?
Doug (Author/Expert)
Oh, no.
Liberty Mutual Spokesperson
We help people customize and save on car insurance with Liberty Mutual together. We're married. Me to a human, him to a bird.
Liberty Mutual Companion
Yeah, the bird looks out of your league.
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Anyways, Only pay for what you need@libertymutual.com Liberty.
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When you manage procurement for multiple facilities, every order matters. But when it's for a hospital system, they matter even more. Grainger gets it and knows there's no time for managing multiple suppliers and no room for shipping delays. That's why Grainger offers millions of products in fast, dependable delivery so you can keep your facility stocked, safe, and running smoothly. Call 1-800-GRAINGER click granger.com or just stop by Grainger for the ones who get it done.
Alex Kanchowitz
Hi, this is Alex Kanchowitz. I'm the host of Big Technology Podcast, a longtime reporter and an on air contributor to cnbc. And if you're like me, you're trying to figure out how artificial intelligence is changing the business world and our lives. So each week on Big Technology, I bring on key actors from companies building AI tech and outsiders trying to influence it, asking where this is all going. They come from places like Nvidia, Microsoft, Amazon, and plenty more. So if you want to be smart with your wallet, your career choices, in meetings with your colleagues and at dinner parties, listen to Big Technology Podcasts Podcast. Wherever you get your podcasts doesn't mean
Daniel (Interviewer)
you are that something. And that really changed my mind. I think I was like 18 years old. This changed my life of, of like, maybe I don't have to be something. So I'm, I'm with you. And like you're saying I'm not a doctor, nor do I give medical advice, but I, I do also agree that we over label things, and it's way different when you are the one being labeled, which then is like limiting you to being this thing. You talk about this Yale study when it comes to aging and positive thinking, I couldn't believe that this was true. Can you tell me about it?
Doug (Author/Expert)
Of course. Yeah, absolutely. It's, it's shocking that there was a study done at Yale that people who have positive views of aging in their 30s end up living seven and a half years longer. Now, to put that in perspective, seven and a half years longer. That is greater than the effect of diet. It's greater than the effect of exercise. It's greater than the effect of stopping smoking. It is an incredibly powerful effect. Just by having positive views about aging. Now, what does that sound like? A negative view of aging would be something like, I'm having a senior moment. Aging involves inevitable decline. Right? We've all heard that or thought that, right? All the time. We just say it all the time in society. Whereas a positive view of aging is something like growth is possible at any age. Okay? Something as simple as that. Growth is possible at any age. Now which one's true? Aging involves inevitable decline or growth is possible at any age? They're both true. But here's the difference. That one of them leads to certain types of behaviors and the other leads to other behaviors. That if I have a positive view of aging, that, that, that growth is possible at any age. How likely am I to volunteer in my community to go to the gym, to go see friends, to take care of myself in a way that's different? So it's not that there's some kind of magic. You know, the mitochondria in my body are changing because I have, you know, positive vibrations. No, that's not what, what's happening at all. It's that people who have a positive view of aging behave differently and their behavior becomes their biology.
Daniel (Interviewer)
I, I'm learning a lot today, I have to say. I'm learning a lot. And I appreciate this because I want to have more positive thinking. I feel like every time I have positive thinking, something happens and I go extreme. It's crazy near like, like really great things could happen. And I'm. My positive thinking slightly goes up, right? Like if I'm at a 40, it goes to a 50. One bad thing, or what I think is bad happens. I go from 50 down to negative 200 to 100 so fast. And it drives people around me crazy, and they don't get it. They can't understand but for me, when something bad happens or something happens, I, I automatically think of the extreme to where I'm like, like I'm thinking 15 steps past that. Let's just say something happens in business, I automatically think like, oh, my gosh, if this, if this one partnership doesn't go through, that means I'm not going to make revenue for this month and next month and three months. And if I don't make revenue, that means I'm going to have to go out of business and I might even be homeless. Like, that's like how my mind thinks from one thing.
Doug (Author/Expert)
Yeah. All right, let's. Let's do it. Let's do it. So what's the limiting belief there? What's the belief that you think is a fact that is causing you suffering?
Daniel (Interviewer)
I can't. I guess the limiting belief is that I, I won't be successful.
Doug (Author/Expert)
Okay, that's awesome. That if I'm not successful, that's bad. Is there any way the opposite could also be true?
Daniel (Interviewer)
I guess it could be a learning thing. Failure could lead to learning, or something happens and I lead to learning. But also, I guess it hasn't equated to not being successful. It's just one small thing.
Doug (Author/Expert)
Oh, okay. Amazing. I mean, so you could start with the surface level thing, or you could go as many layers deep as you want. Like, literally, I've, you know, using this technique, it's called inquiry based stress reduction, which is where we keep inquiring. Down, down, down. Okay. What's, what's really the thing that's causing me suffering? You know, you could do this all the way to. I could be homeless and, well, I'll, you know, I won't have any friends and, and I could die. And you see, it's just data. It's just data. It's our ceaseless desire to, to judge, judge, judge. This is bad. This is bad. This is bad. I don't like this. I don't like that. I don't like this. I don't like that. Because our brain's doing it for us. Our brain wants to protect us. Our brain is trying to keep us safe, so it tries to keep us as far away from anything potentially bad, and we become less because of it. We worry, we're anxious. We don't try, we don't put ourselves out there because we are so judgmental about everything. Let's take the worst case scenario. You die. Okay? You're dead. It already happened. So, like, that's, that's how far you can. Not that we're not wishing that. We don't want that. But literally, let's take it to the logical conclusion. Okay? Now let's zoom up. Zoom up. That business deal doesn't go through, okay? You're miles away from homelessness and death, right? Like you're in a different planet. But let's. Okay, now, so we went and we. We agree that if you're dead, you're dead. Who cares? Okay? Like, even being homeless could be a potential learning experience. Again, we're not wishing it. We don't want it. We should help the homeless. I'm not saying anything that. That contradicts any of that. I'm just saying that is also a judgment that that would be a bad thing. It's. That all suffering comes from wanting reality to be something it's not. That's what suffering is. Suffering is that person should behave differently. I wish they would change. So I'm not going to be happy until they change. That thing should have happened differently. And I'm not gonna. I'm gonna keep suffering until it changes. That's where suffering comes from. So you don't get that business deal. I can think about 20 different reasons why that would be amazing. Because you didn't get that deal. That opens up another potential opportunity. Now you get to spend more time with your family. Now you get to start that other business you've always wanted to be doing. You know what? At the end of the day, good, I hope you don't get the business deal. Because think about all the things you might learn if that business deal didn't happen.
Daniel (Interviewer)
You know, the crazy thing is, every time I don't get a business deal, it turns out that I never really would have worked well with that person anyways. But it just. But even though it happens every time, I still get concerned about it, like you say.
Doug (Author/Expert)
So here's.
Daniel (Interviewer)
Here's why your brain is wired.
Doug (Author/Expert)
Yeah, no, don't say that. That's a limiting belief.
Daniel (Interviewer)
I'm limited, see?
Doug (Author/Expert)
No, well, you're. You're. Okay. You're doing. Again, this. Okay, so you might be a severe case here, which is good because that means you need the book when we cast that die that I am this. I am that. That. That's like. That's one of those trigger words that we should be very, very careful of that's pointing us to a limiting belief. I always do that. Or there I go again, or that's impossible. Or I keep doing that. These are all limitations. So what's the reason it's happening? I know exactly why it's happening. You don't have a response to that limiting belief. You hear it in your head. You hear, this isn't going to go well. And all the only place it goes is spiraling down, down, down, down, down. That's where it goes to. So if this happens and this bad thing is going to happen, this guy, then all these things are going to happen. I'm going to be homeless and dead. Right? You see how quickly it went in your mind, whereas you need to catch it early. That when you. It always starts with fear. It's always fear. Fear is your brain's trigger to tell you why you shouldn't do something. And sometimes that manifests in physical pain. Okay. This is the source of chronic pain, is always fear. So what you need is a limiting belief that you can always refer back to like a, like a secular prayer, like a little mantra that you can constantly bring up whenever you hear that little voice that tells you you're not ready. This is not, you're not good at this. This is gonna hurt. And so one I could suggest to you, I recommend you make your own. I'll tell you one that I've used constantly, that whenever I get stressed about what if this, what if that I constantly repeat to myself, this is happening for me. Not to me. This is happening for me. I didn't invent that. I got it from somebody else. I don't remember who anymore. Oh, my brother told me, and I'm sure he got from somebody else. This is happening for me. It's happening for me. Right? Just like you said. You said it so perfectly. You know what? Every time I've missed out on a business deal, turns out I didn't want to do business with that person anyway. You should give them a big hug. Thank you for not giving me that deal because I, I, it turns out I, you, I dodged a bullet. Right? It's great. So I want you, from now on, whenever you feel that pang of this isn't going to work out, and that's bad, I want you to say, this may not work out awesome, because it's happening for me. Now, do I know that for a fact? Do I know that there's some kind of cosmic purpose for you? No. And I'm not going to tell you some story just so that it makes you feel better. Rather, I'm going to ask you to adopt a belief that you find to be a better tool. I don't have to concoct quantum, whatever, vibrations. The secret, all that stuff. You don't need that you can just say to yourself, I don't know. Right. The future is unknowable. And so I'm going to choose the tool that fits for this job. Just like a. A carpenter doesn't say, oh, the hammer. The hammer is the one and only true tool. Because one time I worked on a job and I use a hammer. It was really good. So I'm only going to use hammers from now on. No. So you're using a belief that you've always used time to pick up a different tool.
Daniel (Interviewer)
Thank you. I see. I did mention the beginning. This was going to be a tough one for you, but you cracked it. I appreciate that. I need the book. I need the book, like, right now. I love that you and your wife wrote it. And I believe from what I read, that you've been together for over 25 years. Was there something. Writing a book together and writing a book together about beliefs or limiting beliefs? Was there something that you two learned either about each other or learned about your relationship?
Doug (Author/Expert)
Well, you know. Okay, I'll give you a very practical tool. There's a lot we could do a whole episode about, I think, the secrets to a good marriage. A lot of it has to do with beliefs. A lot of it has to do with acknowledging that you don't see reality clearly. Right. If you're only seeing that 50 bits of information when we're processing 11 million bits, you don't even see your own reality clearly. You're going to tell me you think you're going to try and get in someone's head and tell them what they meant when they said that? Impossible. Impossible. You cannot compute someone else's intentions as much as you try. You don't know. You can't even see your own reality clearly. How can you see theirs? But I'll give you a very careful. I'll give you a very practical tool that we use all the time that I think has been awesome is we try and assess how important something is to one of us. So we don't fight like people you know. We've been married now 25 years in September. And sometimes I get this question, and. And like, I tell people, we don't fight, we disagree, but we never fight. There's never that. And. And the secret to that of why we don't. We don't even argue, to be honest. We. We have conversations because, like, I so value her perspective that of course, I. If she thinks differently, for me, amazing. That's like a huge asset that we have different perspectives, because now I can See reality more clearly. It's a gift. Not, not. Not something to be feared. So one thing we've done in order to. To better assess what is unspoken is to ask each other a simple question. So when, when we have a difference of opinion on something and I say, hey, I'd really like it to be this way, and she says, you know, no, I want it to be that way, we ask ourselves, well, do a 1 to 10 for me on that. Do a 1 to 10 for me on that. What does that mean? Let's say, where do we go out for dinner? Or there's the parenting. That. That's actually a much better example of, like, you know, when, when. When you have kids, I don't know if you have. You and your wife may have a disagreement of how to raise the kid one way or the other. And she says, no, no, no, I really think they shouldn't eat too much sugar. And you say, no, no, sugar's fine. We do. We ask each other, what's your 1 to 10 on that? So if and when it turns out, there's usually almost every time a huge gap. Whereas the person says, hey, I, you know, I want it to be this way, and the other person says, no, I want it to be that way. Oftentimes one person is an 8 and the other person's a 2 on how important that is. So done deal. No need for an argument or disagreement. The person who cares deeply about that issue, just do what they want because they care way deeply on it. It's only the small minority. I would say it's maybe 10% of the time where you're close together, you know, where it's a 7 and an 8 or a 6 or a 5. If it's anything less than a 5, who cares? Just like, toss a coin. But if it's more than a five and you're close, that's the only stuff you actually have a discussion about. Everything else, you know, what color should the couch be? You know, where should we go with your parents this year? Like, all that stupid stuff. If you care more about it, let's just do it your way. That doesn't mean you do the work. Let's just be very clear. It doesn't mean you do the work. It means that let's go with what you prefer.
Daniel (Interviewer)
I appreciate that because I like to tell people, too. We don't. My wife and I don't argue. We don't get into fights. We just passionately communicate. And I think when people around us, especially when we go to Southeast Asia. It's very prominent when, when we have people around us, they sometimes they're a little shocked because they're not as vocal. Many times depending on, on the country, right. They. They don't always speak their mind so much. And we're like, look, we're not arguing. We're just passionately communicating. And I think that's why it's successful for us, is because we communicate no matter what and we appreciate the communication. Final question for you because I know you have to go on date night too, which is another boy night tonight. Final, final question. We can make it short. So I wrote this book Unlimited Possibilities because I. I hope people will be able to break through barriers in their life and have what I call an unlimited, unlimited possibility moment. What was that moment for you when you broke through a barrier in your life that you didn't think was possible?
Doug (Author/Expert)
Well, this just happened yesterday, so it's top of mind. But we made the New York Times bestseller list, which is something that I had resigned myself to. Not thinking was a possibility because it was a. It was. It wasn't in my control. And so I wasn't worrying about it. With my previous books, I really, really wanted it. But with, with beyond belief, I just, I stopped caring because I decided, look, if it's not in my control, why should I suffer? Why should I suffer that what I can control is I can. I can sit down every day and I can work on my book. I can control that. I can control my beliefs about the process. Is this hard? Am I suffering from it? But I can't control what people think at the New York Times. Turns out we did get the New York Times list, which is amazing. But it was a nice surprise. It wasn't anything I was staking my happiness or suffering on.
Daniel (Interviewer)
Well, near I all. I mean, not only are you an incredible human being, you are dedicated, you're dedicating your life. And I've only written one book. I don't know if I'll ever write another book. Like anyone who writes books, hats off to them. It is a process. Like, it is the hardest thing I've ever done in my life and I don't think I could do it again. So for someone to do three books finally hit New York Times bestseller, which I think you totally deserved, I think everyone would say the same. But it also shows you how good of a human you are to get dedicate yourself. And I hope everyone picks up beyond belief. I'm guessing it's everywhere. Every store, online, people can get it.
Doug (Author/Expert)
That's right. Yeah. Audible, ebook, whatever, whatever format, whatever marketplace you like.
Daniel (Interviewer)
Awesome. Near. Thanks. Thanks again for joining us. Always great to have you.
Doug (Author/Expert)
Likewise. Thank you so much. This is great.
Liberty Mutual Spokesperson
And, Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual. Even if it means sitting front row at a comedy show.
Liberty Mutual Companion
Hey, everyone. Check out out this guy and his bird. What is this, your first date?
Doug (Author/Expert)
Oh, no.
Liberty Mutual Spokesperson
We help people customize and save on car insurance with Liberty Mutual together. We're married. Me to a human, him to a bird.
Liberty Mutual Companion
Yeah, the bird looks out of your league anyways.
Liberty Mutual Spokesperson
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Liberty Mutual Companion
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With Nir Eyal, NYT Bestselling Author — Hosted by IBH Media (Daniel)
Release Date: March 27, 2026
In this deep and candid episode, host Daniel of IBH Media welcomes back Nir Eyal (author of the new bestseller Beyond Belief) to explore the root causes of focus, motivation, and the limitations we place on ourselves. The discussion focuses on how beliefs—not just attention span or willpower—are the key barriers to productivity and fulfillment. Nir challenges widespread misconceptions from the self-help industry, debunks common myths about manifestation, and provides science-backed, actionable strategies to transform limiting beliefs into liberating ones.
Timestamp: 02:24–06:18
“If you can identify what we call limiting beliefs and turn them into liberating beliefs, that is the greatest point of leverage to accomplish your goals, to unleash what you're capable of.” — Nir Eyal (03:10)
Timestamp: 03:38–06:18
“When you only think about the ends, when you think about the vision boarding and the manifesting, it actually can backfire...A much smarter way is called mental contrasting, where you're preparing for the pain—that pain is just a signal, it's just data.” — Nir Eyal (04:22)
Timestamp: 03:38–06:18
“We don't see reality clearly because we can't. Reality is filtered based on our beliefs.” — Nir Eyal (05:27)
Timestamp: 06:29–10:11
Timestamp: 09:43–16:19
“Our labels can become our limits... That diagnosis became my identity, but it’s not useful.” — Nir Eyal (12:25)
Timestamp: 14:15–16:19
A man believed he overdosed on antidepressants and experienced real, life-threatening symptoms, despite having consumed only placebos—illustrating the immense power of belief on physiology.
Timestamp: 18:44–20:19
“People who have a positive view of aging behave differently— and their behavior becomes their biology.” — Nir Eyal (19:45)
Timestamp: 20:19–27:37
Catastrophizing Example: Daniel shares his default response to setbacks in business: extreme negative projections.
Inquiry-Based Stress Reduction: Nir introduces a method of repeatedly asking “what’s really causing my suffering?”, drilling down to the core limiting belief and reframing it as “just data.”
Suffering = Resistance to Reality:
“All suffering comes from wanting reality to be something it's not... That’s where suffering comes from.” — Nir Eyal (23:18)
Watch for Limiting Language: Expressions like “I always…”, “That's just my luck”, “I can’t…” signal limiting beliefs that can be challenged and replaced.
Timestamp: 24:29–27:37
"You’re using a belief that you’ve always used. Time to pick up a different tool." — Nir Eyal (27:29)
Timestamp: 27:37–31:02
Timestamp: 31:02–32:50
“If it's not in my control, why should I suffer? ... What I can control is I can sit down every day and I can work on my book. ... Turns out we did get the New York Times list, which is amazing. But it was a nice surprise. It wasn't anything I was staking my happiness or suffering on.” — Nir Eyal (32:10)
“Limiting beliefs are like your face...You can see other people’s but not your own—you need a mirror.”
— Nir Eyal (05:08)
“Belief is a conviction that is open to revision based on new evidence.”
— Nir Eyal (10:23)
“Our labels can become our limits.”
— Nir Eyal (12:25)
“It's a map...the problem was I was becoming the map. This diagnosis became my identity.”
— Nir Eyal (12:48)
“This is happening for me, not to me.”
— Nir Eyal (26:15)
This conversation offers practical tools and a fresh, research-backed perspective on breaking free from self-imposed limitations—essential listening for founders, high-performers, or anyone seeking to become “indistractable” and fulfilled.