Podcast Summary: Founder's Story – Episode 203: "Zero to 1000% Growth: How Shane Smith Disrupted the Med Spa Industry"

Release Date: April 20, 2025

1. Introduction and Background

In Episode 203 of "Founder’s Story" by IBH Media, host April welcomes Shane Smith, the CEO of Upkeep Ventures, a rapidly growing player in the med spa industry. The episode delves into Shane's entrepreneurial journey, exploring the strategies and mindset that propelled his company from inception to achieving an impressive 1,000% year-over-year revenue growth.

2. Shane Smith’s Path to Entrepreneurship

Host begins the conversation by commending Shane's impressive background, particularly noting the Inc. 5000 recognition displayed in his office. Shane explains his transition from a successful 12-year tenure as an employee to founding his own business:

Shane Smith [02:22]: "I realized that I was making a lot of people a ton of money. [...] the only way to do that is you have to go on your own business."

Shane acknowledges that his drive to increase his earnings and impact led him to establish Upkeep Ventures, marking his first entry into the Inc. 5000 list.

3. Winning the Inc. 5000 and Its Impact

Reflecting on the significance of being recognized by the Inc. 5000, Shane shares the fulfillment that comes with such an accolade:

Shane Smith [03:08]: "I don't think I've ever been the smartest guy in any room ever. But the one thing that I've always been willing to do that other people aren't is take risks."

He emphasizes that rapid growth attracts attention from venture capitalists and investors, stating:

Shane Smith [03:08]: "You can't fake sales. So you just have to be fully motivated."

4. Embracing Risk and the Entrepreneurial Mindset

When discussing his fearless approach to business, Shane offers a candid insight into his mindset:

Shane Smith [04:16]: "I was just so dumb and naive when I was a kid that I just didn't even know I was being risky."

He contrasts himself with highly intelligent individuals who may prefer stable, high-paying corporate roles over the uncertainties of entrepreneurship. Shane's willingness to take significant risks is a cornerstone of his success.

5. Company Philosophy and Business Model

Shane elaborates on what sets Upkeep Ventures apart in the med spa industry. He highlights the company's commitment to affordability and accessibility:

Shane Smith [06:32]: "Every single thing that we do is what's best for our employees and what's best for our customers."

By significantly reducing prices to the $200-$300 range, Upkeep Ventures targets a broader demographic, including single mothers and individuals with limited disposable income. This inclusive approach has led to a substantial and loyal client base.

6. Marketing and Customer Engagement Strategies

Effective customer follow-up and continuous engagement are pivotal to Shane's strategy. He describes the multifaceted approach Upkeep Ventures employs:

Shane Smith [09:08]: "We use software. So every day we have call lists, we pull out all the people that are due for these services... We will send out text messages."

Additionally, the company leverages extensive marketing efforts, including sending out approximately half a million text messages monthly, ensuring constant communication and visibility among potential and existing clients.

7. Overcoming Challenges During Pandemic Launch

Launching Upkeep Ventures during the COVID-19 pandemic posed significant challenges. Shane recounts the initial struggles and adaptive strategies:

Shane Smith [11:01]: "We opened smack dab June 15th of 2020 right during the pandemic in New York City... to say that we followed any of our original plans would be a lie."

By being flexible and responsive to real-time data, Shane and his team identified and targeted the actual customer base, which turned out to be younger individuals aged 18-34, rather than their initial target of mid-30s to early-40s.

Shane Smith [11:01]: "Figure out who your customer is, who your brand relates with, and just double triple 4x down on that and just keep doing that and it'll be fun."

8. Advice for Aspiring Entrepreneurs

In sharing his wisdom, Shane emphasizes the importance of mindset and surrounding oneself with successful individuals:

Shane Smith [13:48]: "You have to be able to switch your mindset on what success really looks like."

He advises entrepreneurs to learn from top performers by making themselves indispensable to successful leaders, thereby gaining invaluable insights and shifting their perspectives on success.

Further elaborating, Shane underscores continuous learning and resilience:

Shane Smith [18:07]: "Invest in a few years on trying to surround yourself around the most successful people. You can learn a little bit, then go take the risks and go all in."

9. Closing Thoughts and Contact Information

As the conversation wraps up, Shane reaffirms his commitment to learning and growth:

Shane Smith [19:16]: "Just go to upkeepventures.com and you can reach out. We'll be in touch. Always available for free advice if anyone needs anything."

Host concludes by appreciating Shane's insights and encouraging listeners to connect with him for further guidance.

Notable Quotes with Timestamps

• Shane Smith [03:08]: "I don't think I've ever been the smartest guy in any room ever. But the one thing that I've always been willing to do that other people aren't is take risks."

• Shane Smith [04:16]: "I was just so dumb and naive when I was a kid that I just didn't even know I was being risky."

• Shane Smith [06:32]: "Every single thing that we do is what's best for our employees and what's best for our customers."

• Shane Smith [11:01]: "Figure out who your customer is, who your brand relates with, and just double triple 4x down on that and just keep doing that and it'll be fun."

• Shane Smith [13:48]: "You have to be able to switch your mindset on what success really looks like."

• Shane Smith [18:07]: "Invest in a few years on trying to surround yourself around the most successful people. You can learn a little bit, then go take the risks and go all in."

• Shane Smith [19:16]: "Just go to upkeepventures.com and you can reach out. We'll be in touch. Always available for free advice if anyone needs anything."

Conclusion

Episode 203 of "Founder’s Story" offers an in-depth look into Shane Smith's entrepreneurial journey, highlighting the bold decisions and strategic approaches that led Upkeep Ventures to exceptional growth. Shane’s emphasis on risk-taking, customer-focused business models, and continuous learning serves as valuable lessons for aspiring entrepreneurs aiming to make a significant impact in their industries.

For more insights and to connect with Shane Smith, visit upkeepventures.com.