Extra Time: Marketing Soccer in America with Gary Hopkins

Gary Hopkins is the founder and CEO of HSE Sports and Entertainment, and the author of Star Spangled Soccer. He is an experienced soccer marketing executive who was intimately involved in the efforts to promote the 1994 World Cup. His book outlines the critical role that marketing played in the growth of soccer in America, overall, specifically drawing on the need to package and sell the game in a way that was appropriate to American industry. He joined Founding Futbol to talk about the critical role of leadership as soccer evolved in America. Hopkins also talked about how his colleagues "packaged" the game to make it familiar to American fans, and much more. Visit our website for more information: ⁠FoundingFutbol.com. Email us at kent@foundingfutbol.com Subscribe to Founding Futbol on your platform of choice. Host: Kent Malmros Guests: Gary Hopkins (Author, Star Spangled Soccer) Learn more about your ad choices. Visit podcastchoices.com/adchoices