Ask Adam Sutton, “what matters more, your number ofunits or the numbers that your units produce?"

Hands down, he will tell you, "it's the latter."

In this episode of Franchise Today, Stan Friedman welcomesAdam Sutton, CEO of DX3 Brands and RNR Tire Express, for a conversation about servant leadership, franchise growth, multi-brand expansion and building, businesses that genuinely change lives.

Adam's path into franchising wasn't linear. His journey included stints in broadcast media, filmmaking,creative agencies, technology marketing, and eventually returning to the family business founded by his father in 2000.

Today, RNR Tire Express operates more than 213 stores across30 plus states and recently expanded into Canada.

Through DX3 Brands, Adam is also building a multi-brand franchise platform, focused on complementary concepts that share common values around culture, customers and community.

In this conversation, we discuss:

• Why unit profitability matters more than unit count
• How servant leadership drives franchise performance
• Building a multi-brand platform without sacrificing culture
• The "Serve, Not Service" philosophy inspired by Disney andChick-fil-A
• Why franchisees should be valued by the strength of their relationships, not just their transactions
• The power of community involvement and giving back

Adam also shares lessons learned from building avalues-driven organization that donates millions annually, through community initiatives while maintaining strong franchise economics.

If you're interested in franchise leadership, culture,growth and creating lasting impact, this conversation is worth a listen.