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Speaker C (0:56)
The United States is one of just two countries that allow pharmaceutical firms to freely advertise directly to consumers.
Speaker D (1:05)
The other is New Zealand.
Speaker C (1:07)
So if you ever watch TV in the US you have likely seen many.
Speaker D (1:11)
Ads for prescription drugs.
Speaker C (1:13)
But advertising doesn't guarantee success. The research and development of these drugs is very expensive, and most of them never earn back their investment. The pharmaceutical industry therefore relies on the occasional blockbuster drug, a blockbuster defined as doing more than a billion dollars a year in sales. If I asked you to name a blockbuster drug from the past, you might say Lipitor, a statin originally from Parke Davis, or Humira, an anti inflammatory now sold by AbbVie. And can you name a current blockbuster? The first drug that comes to mind.
Speaker D (1:50)
Might be this one O O Ozempic.
Speaker C (1:55)
If you watch even a tiny bit of tv, you've probably seen an ad for Ozempic. Their jingle is sung to the tune of the 1974 pop hit Magic by a band called Pilot, which had exactly one US Hit. Ozempic, which is sold by the Danish multinational Novo Nordisk, is not a one hit wonder. It is one of a group of drugs known as GLP1s, and many Americans would agree that they are magic. GLP stands for glucagon, like peptide, which is a hormone produced in the human gut, and these drugs mimic the activity of that hormone. Ozempic was developed to treat type 2 diabetes, which used to be called adult onset diabetes, to distinguish it from the more serious type 1 diabetes which most often occurs in young people. But those lines have blurred as many more people around the world including a lot of young people are now getting type 2 diabetes. Diabetes is a condition whereby the pancreas can't produce enough insulin to modulate your level of glucose or blood sugar. Over the long term, high blood sugar can lead to all kinds of problems. So any drug that could help the body produce more insulin would be a blockbuster. Enter Ozempic. But wait, there's more. Ozempic and other GLP1s don't just lower blood sugar, they also help patients lose weight, primarily by slowing digestion and decreasing appetite. This secondary discovery, weight loss, was a big deal, especially in the US where more than 40% of the adult population is obese. Even though researchers don't know much about the long term effects of GLPs, whether they remain effective over time, whether they have serious side effects, the take up has been enthusiastic. Ozempic and Wegovy, another GLP drug made by Novo Nordisk and which is authorized to treat obesity, will do a combined $65 billion in global sales this year. Novo Nordisk is now worth more than the GDP of Denmark. And Novo Nordisk isn't the only company making blockbuster GLPs.
