
The Gulf States and China are spending billions to build stadiums and buy up teams — but what are they really buying? And can an entrepreneur from Cincinnati make his own billions by bringing baseball to Dubai?
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Stephen Dubner
This message is brought to you by Apple Card. Each Apple product, like the iPhone 16, is thoughtfully designed by skilled designers. The Titanium Apple Card is no different. It's laser etched, has no numbers and it earns you daily cash on everything you buy, including 3% cash back on everything at Apple. Apply for Apple Card on your iPhone in minutes, subject to credit approval. Apple Card is issued by Goldman Sachs Bank USA Salt Lake City Branch terms and more at applecard.com Freakonomics Radio is sponsored by Mint Mobile this summer. Don't get burned by your old wireless bill. With Mint Mobile you can get the coverage and speed you're used to, but for way less money. And for a limited time, Mint mobile is offering 3 months of unlimited premium wireless service for 15 bucks a month. Get this new customer offer and your 3 month unlimited wireless plan for just 15 bucks a month@mintmobile.com freak upfront payment of $45 required equivalent to $15 per month limited time new customer offer for first 3 months only. Speeds may slow above 35 gigabytes on unlimited plan taxes and fees extra. See Mint Mobile for details. You could easily spend a lifetime or 100 lifetimes. Simply obs the flow of goods and services and people from one part of the world to another. We've touched on this in a few recent episodes. One was about global commodity traders. That was episode 633. The other was an interview with a Federal Reserve bank president about how tariffs will affect the US economy. That was episode 634. Global trade is endlessly fascinating, in part because it is endlessly changing and one of the most interesting trade sectors at this moment involves not just economics, but politics, cultural identity and much more. This is a business that usually revolves around some kind of ball.
Derek Fisher
It's not just about bringing a basketball game. There are longer term visions and plans.
Simon Chadwick
In China, there are thousands, if not hundreds of thousands, if not millions, of Premier League Soccer fans.
Kash Shaikh
It's an opportunity to export America's pastime.
Stephen Dubner
Today on Freakonomics Radio, how Gulf State petrodollars are reshaping sports in America and Europe, why China is building soccer stadiums in Ivory coast, and whether Dubai is ready for baseball.
Kash Shaikh
We built this in the middle of the fricking desert like it was all dust and dirt.
Stephen Dubner
From dust and dirt to millions and billions. Hopefully at least that starts now.
Simon Chadwick
This is Freakonomics Radio, the podcast that explores the hidden side of everything with your host, Stephen Dubner.
Kash Shaikh
Hey Stephen, sorry we're late. Dubai traffic is insane. No parking. It was nuts.
Stephen Dubner
No worries. I appreciate your Making time while you're working in Dubai. When you're back home in the States. Where do you live?
Kash Shaikh
I live in Cincinnati, Ohio. The birthplace of baseball.
Stephen Dubner
Cincinnati did have the first professional baseball team, but it's not really the birthplace of baseball when you are a sports entrepreneur. Like our first guest today, Kash Shaikh. A little hyperbole comes with the territory.
Kash Shaikh
Okay, well, I was born and raised in Texas. My mom was born in Pakistan. My dad was born in India. With my mom and dad being star crossed lovers, I learned a little bit about the division in the region. It's also one of the reasons why I'm passionate about how sport can bring people together. And baseball is my first love. My claim to fame is my state T ball championship at five years old in Houston, Texas.
Stephen Dubner
You peaked early.
Kash Shaikh
Yeah, I peaked early. I played through high school and then, you know, I went to school at the University of Texas in Austin. From there, I started my career at Procter and Gay Gamble. Seven years in the United States and then three years internationally. After P and G, I went to work for a startup called GoPro Camera.
Stephen Dubner
What'd you do for them?
Kash Shaikh
I was our first head of marketing. So I got to see that rocket ship growth and then go start my first company called Be Somebody, which was a content platform.
Stephen Dubner
Shake went on Shark Tank with Be Somebody to try to raise money, but none of the sharks wanted to invest. He wound up selling that company and eventually started a marketing firm called bsb, as in Be Somebody. Some of his clients were pro athletes, both current and retired.
Kash Shaikh
I saw that there was an opportunity for these legends of the game that were like, at the top request list. But then as soon as they retired, didn't have as many opportunities. They also had some money they could invest. They had some things they wanted to do. One of the first people I started to really connect with was Barry Larkin.
Stephen Dubner
Larkin is a Hall of Fame baseball player who spent his entire career with the Cincinnati Reds. He retired about 20 years ago.
Kash Shaikh
Lark was my inspiration for this because he is like an OG of international baseball. He was the manager of the Brazilian national team in the World Baseball Classic. He's done some development work in Asia. He was in the movie Million Dollar Arm. That movie is about finding baseball talent in India. He was like, cash. What if we took the game to another part of the world? Like, we took it at Middle east, took it to Asia. That was the spark that ignited this journey.
Stephen Dubner
And that's the journey that brought Kash Sheikh to Dubai in the United Arab Emirates. And that's why we're speaking with him today about his latest startup.
Kash Shaikh
I'm the co founder, chairman and CEO of Baseball United, the first professional baseball league focused on the Middle east and South Asia.
Stephen Dubner
It's a clever name. Baseball United United, like Manchester United and all those other English soccer clubs, but also as in United States of America, so that Baseball United feels like an official export.
Kash Shaikh
We decided day one that we wanted Dubai to be our headquarters, to be the launchpad of professional baseball in the Middle East. A lot of reasons why. The number one tourist destination in the world. From a city standpoint, again, that is.
Stephen Dubner
A little bit of hyperbole, but Dubai does make the top 10 of global tourist destinations.
Kash Shaikh
Very cosmopolitan, very innovative city. And also a city that's really gravitating towards sport and a region that's really in love and on fire with sport right now in the Middle East.
Stephen Dubner
Name a few things that make that true.
Kash Shaikh
The Middle East's investment into sport has been unprecedented. Whether it's investing in American franchises and leagues, building grounds and facilities and stadiums, investing in their own national teams and their grassroots programs. You've got this conglomerate of countries that traditionally the last 50 years have been oil, oil, oil. But over the last few years, they've really been trying to diversify into tourism and also into sport. We knew that, we saw that. We also know that this region, Middle east and South Asia, is cricket country. It's the bat and ball epicenter of the universe. There's basically 2 billion people in this region and a billion of them are cricket fans. We had a hypothesis that maybe we could inspire them to fall in love with the game that we love, America's pastime of baseball.
Stephen Dubner
To get the project started, Shaikh relied mostly on his own money and on the reputation of some big time baseball players.
Kash Shaikh
I brought on 20 Major League Baseball legends, two hall of Famers, Barry Larkin and Mariano Rivera. Some are current players. Ronald Acuna Jr. Last year's MVP. They're putting their money in, but in addition to the money that they're putting in, they're contributing their name, image and likeness, their social media, their expertise.
Stephen Dubner
What's your total capitalization right now?
Kash Shaikh
Well, we're not sharing that, but I think that we did a pretty good job in the early rounds to set us up to have a solid three, four year run at building the foundation that we wanted to build.
Stephen Dubner
Baseball United debuted in 2023 with two showcase games at the Dubai International Stadium, which usually hosts cricket. Those games featured former stars, including Robinson Cano, who's 42 years old and Bartolo Colon, who's 52. Baseball United has also organized a regional tournament called the Arab Classic. And the league will return to Dubai this November with a fuller schedule and their own home.
Kash Shaikh
We're literally building the first ever professional baseball field in the history of the region. You can drive 5,000 miles northeast, southwest, you will not find a professional baseball field.
Stephen Dubner
What's the stadium like?
Kash Shaikh
Stadium is a big word. I would say it's a ballpark. We partnered with some of the best in the world. Musko Lighting, that did the lighting for Great America Ballpark and Wembley Stadium. They're doing our lights. We have eight towers, 15 million lumens, basically Major League Baseball quality lighting. We've partnered with field turf that's the best in the world at synthetic surfaces that can withstand crazy heat that we have out here in Dubai, which can get up to 115 degrees.
Stephen Dubner
How does the ball travel in the air there?
Kash Shaikh
I've noticed, and I hate that this is happening, Stephen. We built this in the middle of the fricking desert. Like, it was all dust and dirt. And it's beautiful, but there's still not a lot of things blocking the wind. And there is a bit of a hard wind that blows in around game time from the outfield in towards home plate.
Stephen Dubner
Did you build it in the wrong direction? You're saying you should have had it blown out?
Kash Shaikh
We built it so it's ideal from a sun perspective, but I didn't accommodate for the win, so I'm like, damn it, wait a minute.
Stephen Dubner
Aren't you going to play most games at night? I assume with the heat?
Kash Shaikh
Well, we wanted to have the flexibility. We're purposely playing in what's typically called winter ball, the winter ball window after the Major League Baseball season, basically November to February. We didn't want to compete with mlb, and we know that there's a surplus of great professional players that can play during that time. And the weather here in the Middle east is just perfect during that time.
Stephen Dubner
Are you expecting current MLB players to come play?
Kash Shaikh
Yeah, we are. We already have guys that are freshly, you know, out of the league or played in the league for many years.
Stephen Dubner
Maybe in Triple A. And they're not going to make it.
Kash Shaikh
Exactly. The Major League Baseball system has severely shrunk over the last few years. They cut the draft in half, they cut the minor leagues in half. So you had this surplus of great professional players, like a guy like Didi Gregorius, who has no business in not being in the league. Pablo Sandoval, three time World Series champion, played in our league. We're working on the details of Major League Baseball. We believe we'll sign a winter ball agreement with them, which means Ronald Acuna Jr. Could come play out here. Just like he goes down to Venezuela right now to play in winter ball.
Stephen Dubner
What's a typical major league baseball team contract though? I would think that I don't want my players playing in some winter league just for all kinds of reasons, mostly injury.
Kash Shaikh
Yeah, you have some of that. But other teams want their guys, especially the younger guys, to work on their game. And some guys have leverage, like Albert Pujolz, after 15 years in the league, was playing winter ball in Dominican Republic. He probably was making 30 million in the big leagues, but he probably got paid 30,000 for his time in winter ball. So the economics are honestly better from a business standpoint because your benchmarks are versus winter ball, not the big league contracts.
Stephen Dubner
If I came over to watch the baseball United League in Dubai, let's say I'm an American baseball fan. Describe the experience.
Kash Shaikh
Having a hot dog, drinking a beer, watching baseball has literally never happened here before. Just the guys walking down the aisles saying, get you a popcorn. And like, nobody has that out here.
Stephen Dubner
You have to find hot dogs, I assume.
Kash Shaikh
We have to find hot dogs. We just found a partner called Sausage Saloon.
Stephen Dubner
Can you sell beer in the uae?
Kash Shaikh
You can in Saudi. You can't. At the showcase, we had the first ever Budweiser beer garden in Dubai. Sometimes people see me and they're like, you're the Budweiser guy. And I'm like, well, no, I'm actually the baseball guy. But you know, okay, so you're bringing.
Stephen Dubner
Traditional American baseball to a new market. What's the local spin like? When I walk in, how do I know I'm in Dubai and not at some minor league game in the States?
Kash Shaikh
Some of the cultural things on the concession stand menu, when you're eating your chicken thika pizza and music, the local national anthems, the local singers and performers. We're taking an approach of honor the game and change the game.
Stephen Dubner
We have new rules like the Moneyball pitch.
Kash Shaikh
Our Moneyball is a gold ball that each manager can call into play three times a game when his team is up to bat. If the batter hits a home run with the Moneyball, it's double the runs.
Stephen Dubner
You had one of those.
Kash Shaikh
The baseball gods were kind to us. We call in a money ball. None other than Pablo Sandoval hits it over the fence in center field. That clip was everywhere. The first ever six run home run A two two game is now eight to two.
Stephen Dubner
It's really interesting just to hear about your various successes and journeys and ambition. I mean, this is hugely ambitious when you think about what you bring to this. What's your superpower?
Kash Shaikh
I think my superpower is being able to get up off the ground after I get kicked in the stomach and I got all the sand in my eyes and push myself up and keep going. We have to change the market, create habit change. Just the camera people out here, they don't know baseball. They don't know how to shoot baseball, they don't know how to follow the ball. The amount of training we've had to do to camera people so they know that when the balls hit the left field, where to move the camera is another like crazy science project. So we taught everything from scratch. If it works, it's really going to be a billion dollar conversation. If it doesn't work, we're going to lose many, many, many millions of dollars. And that's just the game that we decided to play.
Stephen Dubner
Coming up after the break, why sports economics isn't like the rest of economics.
Simon Chadwick
We had massive infrastructure problems. We had a hooligan problem.
Stephen Dubner
I'm Stephen Dubner. This is Freakonomics Radio. We'll be right back. Freakonomics Radio is sponsored by Amazon. Have you ever been so sick that even the thought of standing up to go to the doctor made you even more sick? AmazonOne Medical has 247 virtual care so you can get help while horizontal. And with Amazon Pharmacy, you can get medicine delivered fast right to your door. You just have to make it to your door. Thanks to Amazon, healthcare just got less painful. Freakonomics Radio is sponsored by ebay. Picture this. You're halfway through a DIY car fix, tools scattered everywhere, and you realize you're missing a part. It's okay, because whatever it is, it's on ebay. Brakes, headlights, cold air intakes. Whatever you need. Guaranteed to fit. No more crossing your fingers and hoping you ordered the right thing. All the parts you need at prices you will love. Guaranteed to fit every time. Ebay things people love. Freakonomics Radio is sponsored by WhatsApp. On WhatsApp, no one can see or hear your personal messages. So the calls with your mom chats about the latest work drama, late night voice messages and all those photos and videos of your dog. Every personal message stays private because no one, not even WhatsApp, can see or hear your personal messages. WhatsApp message privately with everyone. Cash, shake and baseball United represent a pure business play an Entrepreneur betting big on a new concept in a new market. But he is an outlier. Most of the global expansion in sport spending involves big financial syndicates or even bigger government funds, as in the governments of other countries. Which means people aren't just playing games anymore, they're playing politics.
Simon Chadwick
There are lines drawn across the world of sport right now. We have the Europeans with their socio cultural view of the world, we have Americans with their very commercial view of the world, and then we have Gulf investors with their very geopolitical view of the world. So we inevitably see a clash of ideology, a clash of culture, a clash of the kind of outcomes that investing in sport is expected to deliver.
Stephen Dubner
That is Simon Chadwick.
Simon Chadwick
I am a professor of sport and my work focuses on what I call the geopolitical economy of sport, which is essentially how geography, politics and economics intersect with one another and how sport is an outcome of that.
Stephen Dubner
How old are you, Simon?
Simon Chadwick
I am 60 years old.
Stephen Dubner
Can you just talk for a moment about how sport, global sport, the business of sport, whatever you want to call it, has changed since you were a kid.
Simon Chadwick
When I was a kid, you didn't get to pick and choose the sports that you watched and when you watched them and where you watched them. My hometown is Middlesbrough, which is a steel town and the club is Middlesbrough. I remember my father sitting me down in front of a TV screen at a particular time of the day and we watched a game. There were no other opportunities, there was no streaming, it was quite difficult to get branded merchandise. And so it was about community and family. Any sense that money or geopolitics would shape what happens in sport were non existent. What we now see is a commercial revolution taking place. There is an increased acceptance amongst fans and others with a stake in sport that if you're going to survive, you've got to make money. If you want to sign the best players, you've got to get the money from somewhere.
Stephen Dubner
There's been a lot of money in a lot of sports over the years. Boxing used to be huge money, horse racing and now some of the big ones are European soccer and American football and basketball. So there's always an ebb and flow. I'd love you to talk for a bit about the overall financialization of sport, how that evolution happened.
Simon Chadwick
The way in which I characterize this is really in three periods. You've got the late 19th, early 20th century where European sport in global terms dominated. We see this even now. You think about Switzerland, which for somewhere between 45 and 50 global sports governing bodies is still the home, whether you're talking about FIFA, the ioc, the fia, which is the global governing body of motorsport, they were established in Europe by Europeans. At that time, Europeans had this utilitarian notion of sport, which is providing the greatest good for the greatest number. So this was about not making a profit. And it wasn't about political posturing, it.
Stephen Dubner
Was about character to a large degree, wasn't it?
Simon Chadwick
If you look at the history of European sport, we do in fact talk about muscular Christianity, healthy body, healthy mind.
Stephen Dubner
Same in the U.S. the YMCA, that was the big part of that movement, the Young Men's Christian Association.
Simon Chadwick
But by the post war period, late 1940s, 1950s, what we began to see was the rise of the second period of elite professional sport. The NBA. And American sport more generally is set up on a completely different basis to European sport, where the essence has been much more around strategic, strategic development. No state intervention, no subsidies from anyone. You can only spend what you earn. And as we know, the NBA and other sports, American football and the like became hugely commercially successful. The economic ideology that has gone alongside that essentially liberal free market economics began to infuse and pervade across sport.
Stephen Dubner
Okay, so that's your second era of professional sport.
Simon Chadwick
But we're now living in this third age of elite professional sport, which is different. It isn't just Europe, it isn't just the United States, obviously. It's China, it's Saudi Arabia, it's Nigeria, it's India, and many other countries across the world.
Stephen Dubner
And what do you mean by that? Give me an example for India. Maybe.
Simon Chadwick
India is elite professional sport's best kept global secret. Indian Premier League cricket is one of the most significant commercial developments in global sport of the last 20 or 30 years. In fact, in 2023, the world record for the most simultaneous live streams of an event was broken for an Indian Premier League cricket match. Now, interestingly, I've been reading some things just this week about China. One of the things that China has been trying to do over the last 10 years is to become an infrastructural leader globally. This is not just about industrial development, it's also about geopolitics and diplomacy too. And where we have seen more Chinese stadiums constructed than anywhere else in the world. Obviously accepting China itself is in Africa. If we take a competition as an example, the African cup of Nations, a soccer tournament. In 2024, the championship was hosted by Ivory coast. And typically at the African cup of nations, it's four stadiums where the games will take place in Ivory coast, all four were constructed by China. And when we say China, these tend to be state entities or closely related to the state entities. They're constructed in one of two ways. The first way is they're constructed free of charge. China says, hey, let us build you a stadium. Now keep in mind my first degree is economics. They told us on the first day of my degree, there's no such thing as free school lunch.
Stephen Dubner
What does China get out of it by building free stadiums in Ivory Coast?
Simon Chadwick
What you typically tend to find is that in conjunction with the agreement to construct this infrastructure is strategic partnerships, strategic trade agreements whereby China gets preferential access to the raw materials that these countries have. It's oil and gas, but it's also things like lithium, cobalt, manganese, copper, or they say, we'll build you this stadium, we'll provide you with the finance. Soft loans, as they're called, at less than market rates. Through this system of soft loans, there is the possibility of default when you can't pay your loan back. That then gives China considerably more political leverage over these countries.
Stephen Dubner
Government officials in the US and Europe have called these Chinese tactics predatory, but they appear to be successful. China is now reportedly Ivory Coast's biggest trading partner.
Simon Chadwick
This is is no longer sport as a socio cultural activity. This is not sport anymore as a business activity. This is sport being deployed as a policy instrument for geopolitical purposes. I'm thinking about China, but I'm also thinking about the gcc, the Gulf Cooperation Council, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Oman, Kuwait. These are countries that are geographically fortunate in the sense that they have huge reserves of oil and gas. Gas. But of course, we now live in a world of climate change where people are kicking back against the use of fossil fuels. And so there is a growing risk for these countries. They're very rapidly having to diversify their economies. And one of the ways in which they're doing that is through sport. So that's the first element of this we know in 2008, Qatar, population 3 million people, decides that it wants to stage the FIFA World cup up. Some people speculate that Qatar bribed its way to winning the right to stage the tournament. My sense, having been around the international soccer scene, having worked with governing bodies, having worked with countries and clubs, is whatever Qatar was doing, everybody else was doing it as well. There are several other countries that have also been embroiled in this big bribery and corruption scandal. So for the Qataris, sport has served the purposes of nation building, literally being used as the basis for creating the infrastructure of a modern state how do.
Stephen Dubner
You characterize the Saudi investments in sport? We've seen it in English football at Newcastle. We've seen it with the LIV Golf Tour arrival startup to the PGA Tour. We've seen it in all kinds of sports projects all over the world.
Simon Chadwick
We've heard Mohammed bin Salman talking about somewhere around 3% of GDP is what Saudi Arabia is looking for its sports economy to grow or 2. But there are several political dimensions here. These countries have really significant public health issues, high rates of diabetes, high rates of hypertension, heart attacks, strokes. So they need their populations to be more physically active, which of course you can do through sport. At the same time, sport is powerful, it's seductive, it's attractive, it's appealing. We tend to forget about the bad parts of countries when they're leading sports teams that are the most exciting in the world. So we are looking at nation building, nation branding, soft power diplomacy, image and reputation management, which some people might call sport washing. So this is not straightforward. It is complex. There are multiple motives underpinning what they're doing, but I think the message is very clear. They're gonna spend and they're gonna do what they think they need to do to get to where they need to get to.
Stephen Dubner
We made an episode a few years ago called what is sportswashing? And does it work? That story is by now pretty familiar to anyone who cares about this kind of thing. A country with reputational problems tries to clean things up with the spectacle of sport. What Kash Sheikh is trying to do in Dubai with Baseball United is different. He is exporting an American sport and the American sports business model to try to grab some of those petrodollars on their turf. It is the ultimate away game. And this has not gone as smoothly as he imagined.
Kash Shaikh
The government partnerships have been difficult. I mean, these are hard things to do. If somebody had told me that 60% of my job the first two years was going to be government relations, to be honest, even I don't know if I would have signed up. And I say this with all respect to our government partners. I don't. I don't necessarily enjoy it. I'm more of a builder entrepreneur, not as much on the government side.
Stephen Dubner
What are those meetings like? I know you've met several times with the Saudi pif, the Public Investment Fund, with the qia, the Qatari Investment Authority, with Mubadala in Abu Dhabi. What's it like to be an American sports entrepreneur? Coming in, knowing you need their participation, their blessing? What are those conversations like?
Kash Shaikh
There's basically three Groups of government agencies or partners or firms you have to meet with. One is the group that you mentioned. It's basically capital. They're sovereign wealth funds. So it's much bigger than your typical vc. These are trillion dollar funds. Then you have a group that's basically government leadership, the Department of Tourism, the Sports Council, things like that that honestly we don't deal with in the U.S. for example, in Dubai, we work with the Dubai Sports Council, which is the governing body for anything sport. You can't do anything in sport in this city without getting their sanctions and approval. We also work with the Dubai Department of Economy and Tourism, which is basically the engine to build the Dubai brand. And they need to approve what you do. And then you have the governing bodies of a specific sport. Some countries out here had a baseball federation. India had one, Pakistan had one, Sri Lanka had one, Bangladesh had one. Afghanistan, Nepal, Saudi Arabia had one. I met with every single federation president in the uae. There was no baseball federation. So our strategy was, let's go to the Emirates Cricket Board and let's say, hey, you guys own bat and ball in this country. Let's bring baseball underneath you versus us. Trying to start the federation from scratch, we had to go through hundreds, if not thousands of rounds of legal and government meetings, policy meetings, approvals on everything. And when you're a startup and you're burning cash every month, that can be a debilitating process.
Stephen Dubner
And yet you're still there.
Kash Shaikh
Somehow. We're still here. I mean, we're losing money right now. You can politely say we're investing it. We're also losing. We're spending a lot more than we're making right now. I believe in what we're doing. Obviously, I wouldn't be able to sacrifice as much as I've been able to financially. Time away from home. I just had my first baby with my wife. I miss that dude. I want to be around him. So it's a sacrifice, but I do believe we can do it.
Stephen Dubner
So cash, as I'm sure you know very well, there have been a million startup leagues in the US over the years trying to challenge the NFL, the NBA, et cetera. The vast majority of them just shrivel up and die. And someone winds up losing a boatload of money. In this case, you are the person in position to lose that boatload. So how do you think about your odds of success here?
Kash Shaikh
The honest truth is it's a small percentage chance of ultimate success. And I knew that from day one. The worst case scenario is not actually for me to Lose all the money that I put in, which would be painful, obviously, but to lose the money of 20 Major League Baseball legends that trusted me to lead this ship. So I don't want to do that, but I believe we can become one of the gold standard professional leagues in this region. We got to win on media rights and broadcast rights. That's the number one thing for us to be successful.
Stephen Dubner
On this last point about media rights, Kash Shaikh is undoubtedly correct. From the NFL to the Indian Premier League of cricket to the English Premier League of soccer, the majority of revenues come from meteorites. But so far, Baseball United has not been able to get its hands on that big TV money.
Kash Shaikh
I thought we would actually have broadcasters fight over this, but they don't want to pay a ton for it right now, especially in this region. They have a bit more leverage and power, and they're like, you guys are the new league. You gotta be out here three, four years before you get real money.
Stephen Dubner
What if one of the state investors, one of the sovereign wealth funds came to you and said, hey, listen, we believe in the long term of this and we want to invest, and we understand you're just not being offered any significant TV revenue yet. So why don't we manage that? Why don't we invest in that so that it's seen everywhere?
Kash Shaikh
Could happen. That could happen tomorrow. That's the crazy part out here. Here in the uae, you've got Dubai Sports Channel, Government owned, and you've got Abu Dhabi Sports Channel. So any of that can happen tomorrow.
Stephen Dubner
It could happen tomorrow. But Cash Sheikh is fishing in the same pool of money that is already sending billions of sports dollars to Europe and America.
Rory Smith
The fact that Manchester City have been taken over by what is effectively an arm of a nation state means that they are secondary to the ambitions of Abu Dhabi.
Stephen Dubner
That is Rory Smith. He covers soccer for the Observer.
Rory Smith
I have spent now half my life reporting on sport, mainly soccer, in the UK and across Europe and the world.
Stephen Dubner
Was sport something that attracted you on a deep, metaphysical level? Was it something that you played and fell into following? How did that work?
Rory Smith
There's probably a short and glib answer, which is that I wanted to be a journalist, and this is the easiest sort of journalism.
Stephen Dubner
So you thought.
Rory Smith
Yeah, initially it seemed very easy. Now you do have to have a reasonable grasp of geopolitics to cover sport. My sincere pitch is, I think it remains possibly the best way to explain the world. If you look at its reach, its scale, the number of people who are in some way invested in is an astonishingly global phenomenon. And you can make a case that Lionel Messi or Cristiano Ronaldo are among the most famous people who have ever existed, which is astonishing.
Stephen Dubner
In America, baseball was called for many years, and a few holdouts still call it this the national pastime. Would you say the same applies to soccer in England?
Rory Smith
It's not enough to call soccer England's national pastime anymore. The number of people who, when asked to define themselves, will put the name of their football team first is genuinely astonishing. But I also think there's a more potent impact from it because of the way that society has changed. For better or for worse, a lot of places do feel left behind. If you're London or if you're Manchester, you are in the national consciousness. If you are from Doncaster or you are from Oldham or you are from Rochdale, the one place where your hometown gets its little moment is on the football scores. That, to me, has always been the most powerful illustration of what football does.
Stephen Dubner
But that connection between an English city and their soccer club isn't nearly as strong as it used to be. One big change has been ownership. In 1992, when the English Premier League was launched, 21 of its 22 teams had UK ownership. Today, with just 20 teams in the league, only four have majority UK ownership. Ten clubs have American owners, and others are owned by investors from Thailand, Greece, Serbia, China, Saudi Arabia, and perhaps most famously, the United Arab Emirates. Manchester City Football Club, which dates back to the 19th century, is now owned by a holding company called City Football Group Group, which controls roughly a dozen more soccer clubs around the world, including in Mumbai, Melbourne, Shenzhen and New York City. The primary owner of City Football Group is Abu Dhabi United, under the auspices of Sheikh Mansoor bin Zayed Al Nahyan, who is vice president of the United Arab Emirates. This foreign ownership trend was started in England by a Russian oligarch. Here's Rory Smith again.
Rory Smith
Chelsea. They were bought out in 2003 by Roman Abramovich, who had made his money in the Wild west years of Russian energy. He arrived completely unannounced and overnight turned it into this remarkable phenomenon that spent amounts in the transfer market we had never heard of, that transformed its team in the course of one summer that within two years was winning the English title.
Stephen Dubner
Chelsea supporters were plainly thrilled. What about the supporters of all the other teams? Was there an outcry to say, hey, this is not fair. You can't have some Russian oligarch come in and say, spending so much money to make a crappy team good and beat all of us who've been doing things the right way were people saying that.
Rory Smith
You'd like to think so, but not really. Fans had been conditioned for so long to think that the best thing an owner can do is spend a lot of money. The main reaction was, do you think there's a Russian oligarch out there who'd like to buy my team and then.
Stephen Dubner
Describe the next phase? Who are the big, powerful, important owners of the last 12 to 15 years, including man City, of course.
Rory Smith
Well, Abramovich sets the blueprint, really, for how you buy into soccer. So you end up six years later with another overnight takeover completely hidden from public view. Abu Dhabi United bought Manchester City. By that stage, it made perfect sense that Adult State would like to buy Manchester City, or at least one of the oligarchs from Adult State, because we had internalised the idea that the Premier League was the playground of the rich and famous. Manchester City, for a long time was the secondary force. They were not among the elite. Since then, they have won more Premier League titles than anybody else. They have won the Champions League, the most illustrious European competition. They pay some of the world's highest salaries. They have the world's finest manager. Manchester City Football Club now represents a bottomless river of glory.
Stephen Dubner
In what ways does it matter, though, that a foreign owner of a soccer team in England, which happens to be the most successful team of the last 10 years, is owned by an entity that is essentially a foreign state? To what degree does that matter?
Rory Smith
Well, to me it matters an awful lot. There is this sense that soccer teams belong in a place and belong to a place. We know that they have to be run as businesses to be sustainable. But in an unspoken way, we characterise them as social institutions. And Manchester is probably the soccer city in the sense that there's a historical connection. It's where the Football League was founded in 1888. It's the home of the National Football Museum. A lot of the social progression of the 19th century came from Manchester. It's one of the cities of the Industrial Revolution, the birthplace of Marxism, to an extent. It's a city with this remarkable history. The fact that Manchester City have been taken over by what is effectively an arm of a nation state means that that they are secondary to the ambitions of Abu Dhabi. They are being used for something else. That is, to me, quite an important existential delineation.
Stephen Dubner
The government in Abu Dhabi does say that the Abu Dhabi United Group is, quote, completely unconnected to the government. How do you assess that claim?
Rory Smith
I'm sure it is legally. If you look at the payroll, there's quite a lot of similar names on the two. Whether it's a technicality or whether it's a degree of smoke and mirrors. I can see why all parties want to maintain that pretense. But it's not a very easy pretence to maintain with a straight face.
Stephen Dubner
Manchester City has been under investigation for more than 100 alleged violations of Premier League financial rules that are designed to keep clubs from overspending. They've also been accused of trying to circumvent those rules by disguising government funding as partners.
Rory Smith
Arsene Wenger, who was the iconic manager of Arsenal, once said that there have been teams with ideas before and then they were overtaken by the teams with petrol, meaning the clubs owned by oil oligarchs. The problem with Manchester City is that they have petrol and ideas.
Stephen Dubner
The Abu Dhabi ownership group has also stirred things up in the city of Manchester itself. Several years after buying the soccer team, they partnered with the City Council on a massive high end real estate development called Manchester Life. A report by researchers at the University of Sheffield found that the Abu Dhabi investors got the land on the cheap, with little benefit for the city itself.
Rory Smith
There are huge numbers of families who are unable to find anywhere to live permanently, who are in very poor conditions. If at the same time you have this incredibly wealthy nation state that appears to be getting favourable rates on plots to develop for luxury flats, that looks like perhaps the council is not acting in the interest of the citizens as a whole, those are only allegations. The council obviously deny them intensively.
Stephen Dubner
So does the Abu Dhabi ownership group see Manchester as a model for future projects combining sport and real estate?
Kash Shaikh
Without further ado, I'd like to welcome the Mayor of the City of New.
Rory Smith
York, Mayor Eric Adams.
Derek Fisher
So today we're breaking ground in Eaton Hyde Park Park. Our city's soccer stadium will be here on this ground and NYC FC will call this their home.
Stephen Dubner
New York City Football Club was founded in 2013 as a joint venture between the New York Yankees and Manchester City. It is now majority owned by the City Football Group, the same Abu Dhabi entity we've been talking about. The team is expected to move into its new stadium in Queens in 2027. The stadium will be named for Etihad Airways, one of two state owned airlines in the United Arab Emirates. Mayor Adams has said that the $800 million stadium will be entirely paid for by UAE investors. But a report from the city's Independent Budget Office says that's not the case. The taxpayers will also contribute a lot. Rory Smith again, the New York City.
Rory Smith
Experiment I think was central to this vision of Abu Dhabi United and this worldwide network of clubs. You can split that group into two. One is teams that have been acquired for sporting reasons. They're the ones in France and Spain and around Europe that might help with the pipeline of players. And then there are trophy purchases getting into a market that they think might be profitable in the future. And that's Australia, India, China and the United States.
Stephen Dubner
Real estate is just one part of the portfolio when you're thinking about the global business of sport. There's also sponsors, censorship and ownership. And in both those areas, the Gulf states are starting to make inroads in the U.S. especially in the NBA. The New York Knicks have a marketing partnership with the Abu Dhabi Department of Culture and Tourism. And the NBA now plays a mid season tournament called Emirates NBA cup sponsored by the other official airline of the uae. The Qatari Sovereign Wealth Fund recently bought a seat in the company that owns the Washington Wizards as well as the Washington mystics of the WNBA and the Capitals of the NHL. And in 2022, the NBA started bringing some teams over to Abu Dhabi to play preseason games. Some NBA legends were invited to come along to watch.
Derek Fisher
Hey guys, my name is Derek Fisher.
Stephen Dubner
Derek Fisher on American Basketball in the Gulf. That's coming up after the break. I'm Stephen Duff. This is Freakonomics Radio. We'll be right back. Freeconomics Radio is sponsored by Intuit QuickBooks. Do you own a business that's ready to thrive? Intuit QuickBooks is an all in one business solution that can help with those day to day tasks like invoicing and expenses. Manage and grow your business all in one place. Intuit QuickBooks, your website way to money get 90% off for 3 months limited time only terms and conditions apply. Money movement services are provided by Intuit Payments Inc. Licensed as a money transmitter by the New York State Department of Financial Services. Freeconomics Radio is sponsored by Meta AI. Meta AI is a personal AI that's tailored to you now with its very own app. It's built to get to know you, offering helpful answers and inspiration. Just start typing or speaking to get the answers you need wherever and whenever. Because Meta AI is your personal AI. Download the Meta AI app now available on the Apple App Store and Google Play. Freakonomics Radio is sponsored by Amica Insurance. They say if you want to go fast, go alone. But if you want to go far, go together. When you go with Amica, you're getting coverage From a mutual insurer that's built for their customers. So they'll help look after what's important to you together, auto, home life and more. Amica has you covered at Ameca. They'll help protect what matters most to you. Visit ameca.com and get a quote. Today Derek Fisher played 18 seasons in the NBA, winning five championship with the Los Angeles Lakers. He retired in 2014 and has since been a head coach for New York Knicks and the La Sparks of the wnba. And these days.
Derek Fisher
These days I am husbanding, I am fathering, coaching some high school basketball and dabbling in some opportunities in terms of strategic advisor and investment situations with some good companies.
Stephen Dubner
Do you have any affiliation these days with the NBA itself?
Derek Fisher
I'm not an employee of the NBA, but for the last two to three years I've served as one of the senior directors for the basketball portion of the draft combine. And the NBA has these barnstorming trips abroad to grow the game, which is how I ended up in Abu Dhabi.
Stephen Dubner
So tell me about that trip to Abu Dhabi. I know you went with your wife. I'd love to hear what the experience was like for you.
Derek Fisher
The experience was amazing. Making the trip, we had some anxiety, you know, never having been to the region. How are they going to treat women? Do women have to bow their heads, look down, not make eye contact? Do you have to wear the traditional garb? But it was a very normal daily experience in terms of the game and the fans and the people. It was very much like a game at home. You know, fans with jerseys on of the teams that they love to support. It was the Celtics versus the Nuggets. So there were a lot of Celtics fans there, which was not necessarily easy for me to sit through the whole time. But to me, what stood out was the amount of young people that got a chance to experience NBA basketball.
Stephen Dubner
So do you see this as essentially a way for the NBA to grow its business or do you see it as diplomacy for the US or is it more just cultural exchange? What's the big purpose behind this?
Derek Fisher
It's not just about bringing a basketball game. There are longer term visions and plans. There is a strong belief, as evidenced in the United States and other markets. Like you can build entire downtown communities around sport. It's a socioeconomic growth engine like no other. The NBA is continuing to test and focus groups what NBA basketball would be like in countries outside of the United States. Who are the right partners from a marketing perspective and investment perspective? What is the fan base like? What are people reacting to who bought tickets, who downloaded the NBA app. The NBA is also reminding people or introducing people to why the game of basketball is so special. Basketball represents what America has historically been, right? Like so many men and women, girls and boys on the court from all walks of life. Some that didn't know where they were gonna eat when they were 12 years old, some that were homeless, some that went to private school, some that went to public school. It's all universal. And then of course, the background of guys. Best players in the world are from France and Serbia and Slovenia and all these global places. And so little kids in Abu Dhabi can dream to be there one day.
Stephen Dubner
When you're watching these exhibition games there and seeing how the fans are reacting and so on, could you envision a real NBA outpost either in Abu Dhabi or elsewhere in the Middle East?
Derek Fisher
The answer is yes. I just believe it will be important not to build it in a way where it's constantly being compared to the NBA. We don't necessarily need a 20,000 seat arena for an NBA Abu Dhabi, an NBA Africa. Like create a different experience for fans, a more intimate environment, be as innovative as possible. So the experience is unique, but you still understand it's NBA basketball.
Stephen Dubner
There have been many times in history where sports becomes political or intersects with politics. Given the politics of the world at the moment, I'm just curious how you think about either the US bringing its sports to a country that some people don't like their politics, or a country where some Americans don't like their politics, investing in American sports.
Derek Fisher
Many athletes long before us sacrificed a lot more than any athlete will ever sacrifice moving forward, literally putting their lives on the line for what they believed in. We have to keep that in mind as athletes in terms of the impact and the influence that we can have in bringing diplomacy and opening people's minds up to seeing people for who they actually are now and not necessarily holding on to what they have been and even to some degree what their politics are. Because I think in America we're losing our ability to have that conversation. We used to be able to stand on a higher moral ground in terms of our own leadership and how we managed our politics. There was a diplomacy in how we disagreed with people on the other side that no longer exists within our own borders. So then how can we stand on top of the Statue of Liberty and yell across to somebody else that their politics are terrible and look at what you do to those people. And we're still working through stuff that many of our athletes historically were trying to stand up For I'm not saying we. We should have photo ops with men and women that are clearly antagonizing and creating crimes of humanity. We just have to be careful before we're yelling so loudly about everybody else's politics and why we don't want them to invest here when we clearly aren't willing to invest with our own people. Very often.
Kash Shaikh
You know, I'm supportive of of it. I'm supportive of growing all games, all sport in any way possible.
Stephen Dubner
That again is cash. Shake of Baseball United who's trying to bring America's pastime to the Middle East.
Kash Shaikh
Sport is one of the great unifiers of all time in the history of mankind.
Stephen Dubner
Shake like Derek Fisher thinks that it's time to get beyond the moralistic hand wringing the idea that the US shouldn't partner up with Gulf State autocrats with bad human rights records.
Kash Shaikh
What do you want them to do? Keep doing something you didn't like? Because now they're trying to do something good. My mom and dad are engineers. When I was in second and third grade, I lived in Saudi Arabia because my dad worked for Aramco, which is basically the government owned Saudi oil company. If I compare Saudi Arabia now to what I experienced growing up, it's light years away. Saudi Arabia's changed more in the last five years than the previous 500. My mom couldn't drive back then. The role of women was very different in the employment space. There's a lot of different dynamics now. If you go to Riyadh or Jeddah, it's a cosmopolitan city. Honestly, most Americans, with all due respect, don't have a full grasp of geography and cultural understanding. If I didn't have Procter and Gamble sending me to 51 countries, I probably wouldn't have either. They want to evolve their cultures in some ways while staying true to their roots, which is always a challenge whether you're a parent or you're a country country. Also, they understand tourism could be a high value revenue driver, so they're trying to attract people there. Why is experience Abu Dhabi on NBA jerseys? Why do you see the Emirates brand across tennis and on NBA backboards? Because they're trying to get people to come out and visit. By the way, as of next week, we're selling Baseball United merchandise in Dubai Mall. It's the first time official baseball merch has ever been in Dubai. Male mold. So if the league doesn't work, we might become a merch brand.
Stephen Dubner
Here's another scenario I just want to run past you. A lot of Gulf State investors would like to be more invested in American team sports. That is so far a very narrow path, but it seems like the path is starting to widen a little bit year by year. I wonder what would happen if you by establishing Baseball United in the Middle east now. And even if it doesn't succeed, I could see that you, you personally are setting yourself up as a valuable partner for Gulf State investors who want to get more involved in US Sports leagues, if that's allowed. Do you see that as a possible role?
Kash Shaikh
I think it's a great worst case scenario. Dude, this is my biggest dream. Baseball was always my true love. I used to be 7 years old getting the newspaper on Sundays. The back sports section would have all the stats from all the teams. I would have my spiral notebook and copy every stat into my spiral. So I know I can lose a ton of money. I know that other people can. But man, we're getting to build a freaking professional baseball league in the Middle East. We get to name the franchises, pick the colors. Like you can't beat this thing.
Stephen Dubner
That again was cash shake of Baseball United. Thanks to him as well as to Derek Fisher, Rory Smith, Simon, Chad Chadwick, and special thanks to George Sweeting for his insights. Let us know what you think about this episode or anything we make. Our email is radioeconomics.com Also, I know a lot of you don't care too much about sports generally. So coming up next week, an episode that is definitely not about sports. Until then, take care of yourself and if you can, someone else too. Freakonomics Radio is produced by Stitcher and Renbud Radio. You can find our entire archive on any podcast app. Also@freakonomics.com where we publish transcripts and show notes. This episode was produced by Leo Sepkowitz. It was mixed by Eleanor Osborne with help from Jeremy Johnston. The Freakonomics Radio Network staff also includes Alina Coleman, Augusta Chapman, Dalvin Abuaji, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jasmine Klinger, Morgan Levy, Sarah Lilly, Teo Jeff and Zach Lipinski. Our theme song is Mr. Fortune by the Hitchhikers and our composer is Luis Guerra. As always, thanks for listening.
Simon Chadwick
Thatcher had this view that the market should be liberalized, that profit wasn't a bad thing, that business should be released from the constraints of legislation. The other thing is she hated soccer. The Freakonomics Radio Network the Hidden side of Everything.
F
Stitcher.
Stephen Dubner
When work gets crazy I like to stop by the bar after have a few cold ones.
F
I don't drink at all until 4 o'.
Stephen Dubner
Clock.
Kash Shaikh
We limit ourselves to one bottle of wine a night.
Derek Fisher
Excessive drinking has a way way of sneaking up on us. A few drinks, a few nights a week. It can add up and suddenly we're at greater risk for long term problems like heart disease, cancer and depression. Reason enough to rethink the drink More at rethink the drink.comno ha initiative what.
Stephen Dubner
Does possibility mean to you?
Kash Shaikh
That's a hard question. Something that you can strive for. I'm able to do anything I set my mind to.
F
You're confident enough yourself and you believe in yourself.
Kash Shaikh
Stuff that you could achieve. I feel etsayed anything is possible when you're more confident. Shoes are a huge part of that. They are the most important part of my style.
Stephen Dubner
You can like express yourself in the right shoes.
Kash Shaikh
Anything is possible.
Simon Chadwick
Dsw countless shoes at brag worthy prices.
Stephen Dubner
Imagine the possibilities.
F
Who doesn't love Oprah and who doesn't want more of her? It's Kelly Riva here and I recently interviewed the legend, legend, the icon, the Queen Oprah on my podcast let's Talk Off Camera with Kelly Ripa. We discussed what she did when she first came into money, if she ever suffers from fomo, being neighbors with the royals, when she knew it was time to leave the Oprah Show. And she gave me some sound advice as to whether or not it's time for me to retire from my own talk show. So what are you doing? Go check out my episode with Oprah Winfrey by listening to let's Talk Off Camera with Kelly Ripa. Wherever you get your podcasts.
Freakonomics Radio Episode 640: Why Governments Are Betting Big on Sports
Release Date: July 11, 2025
Host: Stephen J. Dubner
Guests: Kash Shaikh, Simon Chadwick, Rory Smith, Derek Fisher
Podcast Network: Freakonomics Radio + Stitcher
In Episode 640 of Freakonomics Radio, Stephen Dubner delves into the complex relationship between governments and the world of sports. The episode explores how nations are leveraging sports not just as a form of entertainment, but as strategic tools for economic diversification, soft power, and geopolitical influence. Through insightful interviews with entrepreneurs, academics, journalists, and former athletes, the podcast uncovers the hidden motivations and multifaceted impacts of government investments in sports.
Guest: Kash Shaikh, Co-founder, Chairman, and CEO of Baseball United
Kash Shaikh shares his ambitious journey to establish Baseball United, the first professional baseball league focused on the Middle East and South Asia.
Personal Background and Motivation:
Born in Texas to parents from Pakistan and India, Shaikh emphasizes his belief in sports as a unifying force amidst cultural and political divisions. His passion for baseball, ignited by childhood experiences and inspired by Hall of Famer Barry Larkin, led him to pursue the creation of Baseball United.
“Sport is one of the great unifiers of all time in the history of mankind.”
— Kash Shaikh [50:02]
Challenges Faced:
Shaikh discusses the immense hurdles in launching a new league, including government relations, infrastructural developments, and cultural adaptation. He highlights the complexities of securing partnerships with sovereign wealth funds and navigating regulatory landscapes.
“We built this in the middle of the fricking desert like it was all dust and dirt.”
— Kash Shaikh [09:21]
Innovative Approaches:
To make baseball appealing in a cricket-dominant region, Shaikh introduces unique elements like the "Moneyball" pitch, which allows strategic gameplay twists to engage local fans.
“Our Moneyball is a gold ball that each manager can call into play three times a game when his team is up to bat.”
— Kash Shaikh [12:32]
Future Prospects:
Despite financial strains and the nascent stage of the league, Shaikh remains optimistic about Baseball United's potential to become a cornerstone of sports in the Middle East.
“Anything is possible when you're more confident.”
— Kash Shaikh [55:11]
Guest: Simon Chadwick, Professor of Sport
Simon Chadwick provides a scholarly perspective on how sports serve as instruments for geopolitical strategy and economic policy.
Historical Evolution:
Chadwick outlines three eras of professional sports, emphasizing the current phase where nations like China and members of the Gulf Cooperation Council (GCC) are heavily investing in sports infrastructure to diversify their economies and enhance global influence.
“Sport being deployed as a policy instrument for geopolitical purposes.”
— Simon Chadwick [22:39]
Case Studies:
He examines China's construction of stadiums in Africa and the GCC's investment in global sports franchises, illustrating how these moves extend beyond mere economic investment to strategic dominance.
“They're using sport for nation building, nation branding, soft power diplomacy.”
— Simon Chadwick [24:41]
Implications:
Chadwick warns of the complexities and ethical considerations, such as "sport washing," where countries with questionable human rights records use sports to improve their global image.
“It's not straightforward. It is complex. There are multiple motives underpinning what they're doing.”
— Simon Chadwick [25:54]
Guest: Rory Smith, Soccer Reporter for The Observer
Rory Smith explores the effects of foreign, particularly Gulf state, ownership of European soccer clubs, focusing on the case of Manchester City.
Transformation of Clubs:
Smith traces the transformation of Manchester City from a traditionally UK-owned club to one under the ownership of Abu Dhabi United, highlighting the influx of capital and the subsequent on-field success.
“Manchester City Football Club now represents a bottomless river of glory.”
— Rory Smith [36:26]
Community and Identity:
He discusses the tension between globalized ownership and local community identity, questioning the implications for fans and the authentic connection between a club and its city.
“There is this sense that soccer teams belong in a place and belong to a place.”
— Rory Smith [37:16]
Economic and Ethical Concerns:
Smith raises concerns about the opaque nature of such ownership deals and the potential for economic imbalances, as seen in the Manchester Life real estate development project.
“The council obviously deny them intensely.”
— Rory Smith [38:21]
Guest: Derek Fisher, Former NBA Player and Coach
Derek Fisher discusses the NBA's strategic expansion into the Middle East, particularly through exhibition games and potential long-term investments.
Cultural Exchange and Diplomacy:
Fisher emphasizes the role of sports in fostering cultural understanding and diplomacy, recounting his positive experiences during NBA barnstorming trips in Abu Dhabi.
“We're continuing to test and focus groups what NBA basketball would be like in countries outside of the United States.”
— Derek Fisher [45:27]
Strategic Vision:
He outlines the NBA's vision to create unique basketball experiences abroad, suggesting that future ventures could involve more intimate and innovative arena designs tailored to local tastes.
“Create a different experience for fans, a more intimate environment, be as innovative as possible.”
— Derek Fisher [47:16]
Political Considerations:
Fisher touches on the delicate balance between sports and politics, advocating for athletes to act as bridges between cultures rather than engaging in political disputes.
“We have to keep in mind as athletes ... bringing diplomacy and opening people's minds up to seeing people for who they actually are.”
— Derek Fisher [48:12]
In this episode, Freakonomics Radio unpacks the sophisticated ways in which sports are intertwined with economic strategies and geopolitical ambitions. From Kash Shaikh's entrepreneurial efforts to introduce baseball in the Middle East to governmental tactics of nation branding through sports investments, the podcast illuminates the broader implications of these actions. The discussions with Simon Chadwick, Rory Smith, and Derek Fisher highlight both the opportunities and challenges that arise when sports transcend their traditional roles, serving as instruments of soft power, economic diversification, and cultural diplomacy.
Kash Shaikh [50:02]:
“Sport is one of the great unifiers of all time in the history of mankind.”
Simon Chadwick [22:39]:
“Sport being deployed as a policy instrument for geopolitical purposes.”
Rory Smith [36:26]:
“Manchester City Football Club now represents a bottomless river of glory.”
Derek Fisher [45:27]:
“We're continuing to test and focus groups what NBA basketball would be like in countries outside of the United States.”
The episode also touches on broader themes such as the commercialization of sports, the ethical implications of foreign investments, and the potential for sports to influence societal change. Through engaging narratives and expert analyses, listeners gain a comprehensive understanding of why governments are increasingly viewing sports as valuable assets in their global strategies.
For those interested in the intricate dynamics between sports, economics, and politics, Episode 640 of Freakonomics Radio offers an enlightening exploration of why governments around the world are placing significant bets on the realm of sports.