Show Information

Episode Number: 139

Date: March 23, 2026

Duration: 54:27

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: podcast@JustinDeese.com

Guest Contact Information

Guest: Jered Williams

Company: Wahoo Plumbing / Wealthy Plumber

Guest Website: https://wealthyplumber.com

Tickets to HomeService Hoorah homeservicehoorah.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with entrepreneur Jered Williams, founder of Wealthy Plumber and the newly launched Wahoo Plumbing.

Jered shares the real story behind launching his new plumbing company—from selling previous businesses to starting again from scratch with a smarter strategy. Within two days of launching ads, Wahoo Plumbing was already booked out a week and a half, forcing them to shut off marketing while they hired technicians.

Justin and Jered dive deep into the realities of building a home service company, including marketing strategies for contractors, the importance of core values and hiring the right people, and how understanding your numbers can completely change the trajectory of your business.

They also discuss practical strategies any contractor can use today to generate more calls—from Facebook marketing and PPC campaigns to leveraging local community groups and video content.

If you're a plumbing, HVAC, or electrical contractor trying to grow from one truck to multiple trucks, this episode is packed with tactical advice you can implement immediately.

Takeaways

Why Jered started another plumbing company after selling previous businesses
The biggest mistake contractors make when launching marketing campaigns
How Wahoo Plumbing booked a week and a half of calls in just two days
The difference between demand capture, demand creation, and brand awareness
Why most contractors misunderstand their marketing math
How to calculate the number of calls you actually need to hit revenue goals
The power of Google reviews and how to generate them quickly
Simple Facebook strategies that can generate calls for free
Why understanding your numbers is the key to growing from 1–3 trucks to a scalable company

Chapters

00:00 Introduction and the Freedom Blueprint road show

01:10 Why Jered launched Wahoo Plumbing

03:00 The real reason entrepreneurs start another business

06:00 Lessons learned from scaling a $5M plumbing company

08:00 Why core values and hiring matter more than SOPs

12:30 The difference between tactical vs strategic business growth

15:20 Marketing strategies that generated calls immediately

19:00 How Wahoo Plumbing booked a week of calls in two days

21:00 Demand capture vs demand creation marketing

24:00 How reviews impact Google rankings

27:30 Choosing the right marketing partners

31:00 Why contractors must track booking rates and marketing metrics

34:30 The future of AI search and contractor marketing

41:30 Free marketing strategies using Facebook groups

45:00 Video marketing ideas contractors can start today

49:00 The Home Service Hoorah event announcement

Keywords

#FreedomBlueprintPodcast #HomeServiceBusiness #PlumbingBusiness #HVACBusiness #ContractorMarketing #ServiceBusinessGrowth #HomeServiceMarketing #PlumbingMarketing #Entrepreneurship #SmallBusinessGrowth #LeadGeneration #FacebookMarketing #LocalSEO #GoogleReviews #HomeServiceLeadership #ServiceBusinessOwners #TradeBusiness #ContractorSuccess #WealthyPlumber #WahooPlumbing

Mentioned in this episode:

HomeServiceHoorah.com/ Get your tickets before they SELLOUT!