Welcome back to a Friday edition of What The Truck?!
Malcolm Harris and Michael Vincent kick off the show with their signature banter before diving into some of the biggest stories shaping freight, transportation, and supply chain today.
In this episode:
* Amazon’s latest move into the LTL market and what it could mean for established carriers
* Craig Fuller’s analysis of Amazon’s freight strategy and whether acquisitions like Forward Air make sense
* The Transportation Intermediaries Association’s (TIA) push for FMCSA guidance following the Montgomery case
* How rising liability concerns and insurance costs could impact brokers, carriers, and the future of the industry
* The growing role of technology, compliance, and risk management in modern trucking
Plus, Chief Business Development Officer Adam Kahn of Netradyne joins the show to discuss:
* How safety technology is transforming fleet operations
* Netradyne’s partnership with one of the nation’s largest Domino’s franchise operators
* The impressive 66% reduction in at-fault crashes following implementation
* Driver coaching, AI-powered safety insights, and building a stronger safety culture
The crew also talks freight fraud, cargo theft, supply chain AI, LNG export developments, entrepreneurship, and plenty of Friday fun along the way.

#WHATTHETRUCK #FreightNews #supplychain

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