Transcript
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Terry Gross (0:17)
I'm Terry Gross. The now classic Bruce Springsteen album Born to Run will have its 50th anniversary Aug. 25. It was a turning point for rock and roll and for Springsteen in his life and in his songwriting. Before he recall recorded that album, his record label, Columbia, was on the verge of dropping him because his first two albums were critically acclaimed but had pretty feeble record sales. The making of Born to Run is the subject of the new book tonight in Jungleand. Jungleand is the title of Born to Run's final track. My guest is the book's author, Peter Ames Carlin. One of his earlier books is a biography of Springsteen called Bruce. He's also written books about R.E.M. brian Wilson, Paul McCartney and Paul Simon. Let's start things off with this.
Bruce Springsteen (1:19)
In the day we sweated out on the streets of a runaway American dream At night we ride to mansions of glory and suicide machines sprung from cages on Highway 9 Chrome wheel fuming, Checking and stepping out over the line. Oh, maybe this town rips the bones from your back. It's a death trap, it's a suicide rap we gotta get out while we are Cause tramps like us better we were forced to run.
Terry Gross (1:59)
Peter Carlin, welcome to FRESH air. I really enjoyed the book. Looking back on Born to Run and looking ahead at what happened after it, what do you think is the significance of that album?
Peter Ames Carlin (2:11)
It's lovely to be here, Terry. Thank you. It's a hugely transformative album for Bruce in terms of his career, his record sales, but also, I think, most importantly, his understanding of his own identity and the voice he would carry forward in his music.
Terry Gross (2:32)
You know, it's such an important album, too, because his record company, Columbia, was about to drop him. They were considering dropping him and they told him he had a this is in your book. They told him he had to make a single and if they liked it, they'd release it. Tell the Billy Joel story about the record reps. Yeah.
Peter Ames Carlin (2:50)
Well, when Bruce came onto Columbia in 1972, the President of the label at the time was Clive Davis. And when he heard Bruce's demos and then had Bruce up to audition for him in person, he was won over immediately and gave the marching orders to the company. Essentially that this is our new guy, like Bruce Springsteen is really going to make it. And we're going to put everything we have behind him. And what happened next was his first record, Greetings from Asbury Park, New Jersey, came out in January of 1973, was hugely promoted, didn't sell very well. A few months went by. Clive Davis got pushed out of the presidency at Columbia for somewhat murky corporate intrigue reasons. And then a new administration came in and people came to power in the label who were not connected at all to Bruce Springsteen. The fellow who became the head of the artists and repertoire department was named Charlie Koppelman, and he had brought into the company at the same time Bruce was signed another sort of outer New York, working class type of pop songwriter named Billy Joel. And he heard a lot more potential in Billy Joel music than he did in Bruce Springsteen. So after Bruce's second album, the Wild, the Innocent and the E Street Shuffle, came out in the fall of 1973 and failed commercially as well, despite having rave reviews, Koppelman essentially said, you know what? I think we're going to cut bait on this Bruce Springsteen guy. He's just not going anywhere. But fortunately, there were enough advocates, the company, to still the hand that was going to cut Bruce loose. And they gave him that opportunity to make one last song and to see if that could potentially be a hit single. So they sent him off to make one more song, which turned out to be Born To Run.
