In this podcast, Ryan Smith, Director of University Assessment at Illinois State University, discusses how data storytelling transforms overwhelming data in higher education into actionable insights that inspire meaningful change. He addresses the challenge of institutions collecting vast amounts of data but lacking the capacity to utilize it effectively. Ryan advocates shifting from viewing data as purely objective to embracing the storyteller's role in crafting impactful narratives.

Main Themes:

Data Overload vs. Utilization: Institutions are inundated with data they struggle to use effectively. Data storytelling offers a solution by turning complex datasets into clear, compelling narratives.
The Role of the Storyteller: Acknowledging the storyteller's influence is essential for impactful assessment, moving beyond a strictly positivistic approach.
Building Trust and Understanding Stakeholders: Successful data storytelling requires understanding diverse stakeholder needs, engaging non-technical audiences, and building trust through transparency and empathy.

Key Points:

Data Storytelling Process:
- Identify the Problem: Focus on the specific issue the data story addresses. ("Ask yourself what is the point...and if you can't answer that, don't do it." – Ryan Smith)
- Know Your Audience: Understand their background and data perception. ("Prioritize the top 3 and don't make them up." – Ann Emory)
- Define the Purpose: Decide if the visualization is for exploration, explanation, or both.
- Craft the Narrative: Use storytelling elements like setting, characters, conflict, and resolution.
Types of Visualizations:
- Exploratory: Reader-driven dashboards for interactive insight discovery.
- Explanatory: Author-driven visualizations conveying specific narratives.
Key Considerations:
- Build Trust: Be transparent about data limitations and engage stakeholders. ("People know us...they know what we're doing. So it's important to be confident and tell that story...and of course, to be genuine, too." – Ryan Smith)
- Emphasize Utility: Focus on stories highlighting areas for improvement. ("If you're not using assessment, why are you doing it?" – Ryan Smith)
- Address Challenges: Recognize different stakeholder interpretations and use storytelling to bridge perspectives.

Key Quotes:

"It's seeing something that doesn't exist already. It's taking a giant data set...and then making it into a decision and making it into a story." – Ryan Smith
"The amount of data we have far exceeds our capacity to use it." – Ryan Smith
"When you know information that can result in more effective student learning, and you don't do anything with it...shame on us!" – Daphne Bernard

Actionable Takeaways:

Initiate Stakeholder Conversations: Understand data needs and preferred storytelling methods.
Start Small: Focus on a single, impactful data story addressing a key priority.
Experiment with Visualizations: Use tools like Power BI and Tableau.
Continuous Learning: Develop skills through resources and communities.
Advocate for Cultural Shift: Move from data collection to data utilization via storytelling.

From Data to Decisions: Leveraging Storytelling to Inspire Change in Higher Education

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