If you've been putting off building your email list, this episode is your sign to finally make it happen! I'm sitting down with podcast strategist Kylee Chandler to talk about two of the most powerful (and underused) strategies for growing your email: curated lead magnets and personality quizzes. Kylee shares how podcasters can use these tools to turn casual listeners into superfans, and grow a podcast audience that actually sticks around.

Kylee Chandler is a podcast growth strategist and the host of the Podcast Growth Tools podcast. She specializes in helping podcasters, especially women with established shows, grow their email lists and create quiz funnels that convert. Kylee has worked with big names like Amy Porterfield and Kathy Heller, and she brings a creative, podcast-first approach to email marketing that feels anything but boring.

Topics Discussed in This Episode

What a lead magnet is and why podcasters need one
How to create a curated podcast bundle as a lead magnet
Why quizzes are one of the most powerful tools for growing your email list
How to use a quiz to deliver personalized podcast playlists to new listeners
The data quizzes give you about your audience (this one is SO good!)
How to write a lifestyle newsletter your subscribers actually want to open
Real-life quiz funnel results, including a 77% revenue increase!
Why nurturing your email list matters just as much as growing it
How Pinterest can amplify your quiz and lead magnet strategy

Key Takeaways

A curated podcast bundle, episodes grouped around your listeners' biggest pain points or desires, makes a far more compelling lead magnet than a basic checklist, especially if you have a large back catalog.
Quizzes work because people love to learn about themselves and when you pair quiz results with a personalized podcast playlist, you create an instant connection with new subscribers.
The data from a quiz funnel tells you exactly who is in your audience and what they need, which makes your content and offers so much more targeted.
You don't need a huge email list to start. Start nurturing now, so when you're ready to sell (or simply invite people to listen), they're already warm.
A lifestyle-style newsletter, one that leads with a story before getting into podcast updates, can dramatically boost your open rates. Kylee's hovers around 60%!
Quizzes are a long game, just like podcasting and Pinterest. Set it up, promote it, and let it work for you over time.

Timestamps

(00:00) Welcome

(00:38) Introducing Kylee Chandler

(01:26) What is a lead magnet and why do podcasters need one?

(02:32) Curated podcast bundles as lead magnets

(04:25) Why your email list needs nurturing, not just growth

(05:07) The lifestyle newsletter strategy and Kylee's 60% open rate

(08:43) Why quizzes are a game-changer for podcast growth

(12:25) The data quizzes give you about your audience

(13:44) Where to host your quiz (Interact quiz platform)

(14:57) Real results podcasters got from quizzes

Links & Resources