I deleted Instagram off my phone and my podcast downloads didn't drop a single bit. In this episode, I'm sharing exactly why I walked away from Instagram and the podcast marketing strategies I use instead to keep growing my show sustainably.

Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I help women grow their podcasts without letting them take over their lives. I've grown my own show by 74% in the past year and gained over 200 email subscribers, all without relying on Instagram.

Topics Discussed in This Episode

Why I deleted Instagram and how it was affecting my mental health
How I realized Instagram wasn't driving my podcast growth
Why Pinterest is my favorite podcast marketing strategy
How to use Threads to build real connections and grow your audience
The power of podcast guesting for networking and new listeners
How email marketing closes almost all of my sales
Why sustainable podcasting strategies matter more than being everywhere at once

Key Takeaways

You don't need Instagram to grow your podcast…there are better, more sustainable options out there
Pinterest works like a search engine, which means your content keeps working for you long after you post it
Threads is a low-lift platform where real conversations (and real connections) actually happen
Podcast guesting is a slow burn, but the networking and referrals are incredibly valuable
Email marketing is where the sales magic happens, it's the strategy that closes almost all of my offers

Timestamps

(00:00) Intro

(01:58) Why Instagram wasn't working for my podcast marketing

(03:08) Pinterest as a podcast growth strategy

(03:39) Why I love using Threads

(04:43) Podcast guesting and the power of networking

(07:07) Email marketing and how it closes my sales

Links & Resources