If I could sit down with my just-starting-out podcast self, this is exactly what I'd tell her. In this solo episode, I'm sharing the four podcast marketing strategies I wish someone had handed me on day one…from building an email list before your first episode drops to ditching Instagram if it just isn't your thing.

Hey, I'm Andi Smiley, podcast coach for women and host of Friendly Podcast Guide. I've been podcasting for nearly five years (wild, right?!) and I'm here to help you grow your podcast audience in a way that actually feels good and fits your real life. I share the podcast tips for women that I wish I'd had from the very beginning.

Topics Discussed in This Episode

Why starting your email list before your first episode is a total game-changer
How email marketing has become the most effective way I sell my offers
Why Pinterest is one of the best sustainable podcasting strategies for long-term growth
The power of showing up at podcast conferences and in-person networking events
Why Instagram might not be the right fit for every podcaster
How I discovered that Threads and Pinterest work so much better for me

Key Takeaways

Start your email list immediately, even if you only have three subscribers when you hit send on that first email. Email marketing is one of the most powerful ways to grow a podcast audience and sell your offers.
Get on Pinterest as soon as you have content, Pinterest content has a much longer lifespan than any other social platform, and starting early means more content out there working for you around the clock.
Go to podcast conferences and networking events, the connections you make in person are priceless, and they can seriously level up both your podcast and your mindset.
Don't just use Instagram because you think you're supposed to, figure out where your people actually are and show up there instead. For me, that's Pinterest and Threads.

Timestamps

(00:00) Welcome

(00:37) Tip 1: Start your email list before your first episode

(01:20) Tip 2: Start using Pinterest as soon as you have content

(02:16) Tip 3: Go to podcast conferences and networking events

(03:53) Tip 4: Don't default to Instagram if it's not your fit

Links & Resources