Websites feel like a tricky topic in the podcasting world—but they don’t have to be! In this episode, I’m sharing my honest take on whether you really need a website for your show, when it makes sense to invest in one, and how it can actually make podcasting more sustainable. Plus, I’m spilling how Pinterest and SEO play a surprising role in your podcast growth.

Hi! I’m Andi Smiley, your podcast coach for women who want to grow a podcast in 2026 and beyond—without burning out. I’ve built a sustainable podcasting strategy that works around real life (hello, carpool lanes and fantasy novels). On my show, I share real-talk podcast tips, lessons from my journey, and conversations with podcasters who inspire me.

Topics Discussed in This Episode

Why websites feel like a “taboo” topic for podcasters
Whether you actually need a website for your podcast
My personal website misstep when I started out
When it’s the right time to add a website
How a website can support your business and podcast
The SEO power of having your own site
How Pinterest and websites work together for growth
One simple action step to figure out your next move

Key Takeaways

If you’re new to podcasting, skip the website for now and focus on creating great episodes. But if you’ve been podcasting for a year or more, it’s time to seriously consider adding one—especially if you’re ready to grow. A website makes your show more discoverable through SEO, gives your content a longer shelf life, and boosts your credibility. And if you’re using Pinterest? A verified website will help your pins get seen by more people.

Timestamps

(00:00) Welcome

(00:24) My first podcast website mistake

(01:41) When to skip a website (and when to invest)

(02:25) How to add your podcast to your business website

(03:07) Benefits of owning your content space

(03:54) Taking yourself—and your podcast—seriously

(04:19) SEO and website discoverability

(04:48) Pinterest perks when you own your site

(05:31) 5-minute self-evaluation

Links

Should Your Podcast Have a Website?