Summer is coming fast, and if you're a podcaster, that means your strategy probably needs a little seasonal refresh! In this episode, I'm sharing my best tips for marketing your podcast and creating episodes this summer — without burning yourself out. Whether you want to keep things light, try something new, or give yourself full permission to take a break, this one's for you.

Hey, I'm Andi Smiley, podcast coach for women and the host of Friendly Podcast Guide. I'm passionate about helping you grow your podcast without letting it run your life. I've been using Pinterest to grow my show for the past year, and the results have honestly blown me away…74% podcast growth and 200+ new email subscribers, all without Instagram.

Topics Discussed in This Episode

Why Pinterest is one of the best podcast marketing strategies for summer
What podcast swaps are and how to use them to grow your podcast audience
How to create shorter, bite-sized episodes that work for summer schedules
Bringing back your most popular episodes as "best of" content
How to take a podcast break without losing your listeners
How to communicate your break across your episode, email list, and social media
Why sustainable podcasting strategies matter more than rigid consistency

Key Takeaways

Pinterest is evergreen, which makes it one of the smartest podcast marketing strategies, batch your pins once and your marketing keeps working while you're on vacation.
Podcast swaps are a two-for-one win: they help you reach a new audience and fill your feed without creating brand-new content.
Shorter episodes can be a gift to both you and your listeners during the summer months, don't be afraid to experiment with the format.
"Best of" episodes are an underrated tool. Your newer listeners probably haven't heard your older hits, so bring them back!
Taking a break is not a cop-out, it's a sustainable podcasting strategy. Burning out helps no one.
If you're stepping away, tell your people! Share it in your last episode, in an email, and on social media, and always let them know when you'll be back.

Timestamps

(00:00) Welcome

(00:27) How Pinterest helps you grow a podcast without social media

(02:09) Marketing your podcast during the summer

(04:21) Creating podcast episodes in the summer

(07:29) What I'm doing with my podcast this summer

Links & Resources

Your Summer Podcast Strategy