Even though the advertising and entertainment industries have made strides in trying to be more inclusive and speak more directly to different consumer groups, work remains to be done. Research done by the Geena Davis Institute shows that representation for women, LGBTQIA+ race, disability, age and body size was actually shrinking for some audiences in recent years. So why does representation in media matter?  How does it affect the business landscape in terms of sales and brand equity? And beyond even that, how does representation in the content we view every day affect consumers and how they view themselves? And how can entrepreneurial leaders lay the groundwork in the content creation ecosystem for creating authentic stories? In this episode, three entrepreneurial leaders talk about how authentic storytelling and representation in media can make an impact not only on a company’s bottom line, but on the customers they serve. We’ll speak with a Babson alum who’s an advertis...