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A
Hey, listeners. I'm Blake Odom, lead producer of from the Ground Up. And today we have another episode of Expert Exchange, presented by principal. In this conversation, you're going to hear Dr. Gina Anderson, the CEO and co founder of Illuma Brighter Learning, sitting down with Marissa Murgatroyd, founder of Live youe Message. They chat about how scaling your business requires trust and. And learning how to delegate in order to build a successful team. Enjoy.
B
I don't even attend the leadership team meetings. That was so big to realize that I need to be informed and I need to be consulted, but I can't be accountable for everything. I can't hold all of this. Our mission is way beyond me.
C
Right. It's bigger than, you know, it's kind of like coming to that realization that this is more than me at this point. It's like this is gonna be bigger than any that I could have ever imagined. And that's what you want. We have a relatively small team. We're around 20 of us. And I remember starting out by myself and with my co founder and then growing and slowly growing and building this team. So we brought in leadership to help. Tell me a little bit about how you grew from just you coming up with a course and grew a team and kind of where it is today and how you got there.
B
Yeah, 100%. So we have about 30 employees, and then we have about 20 coaches who we hire to facilitate for our students our creative output. Creating extraordinary marketing and educational experiences is what we became known for and why we're successful today. But being able to bring up a team who can take over that function has been the challenging thing. Some of the things, like developing customer support is relatively simple, you know, operations. There are things that are more clear cut. But when it comes to the core differentiator of the business, realizing what's mine and what's not mine. And so I think that path for me is that the right person can add 10x to the company, but the wrong person or meh person is a source of huge frustration for me. A lot of the process is in learning to let go and what to let go of and what to hold on to. Like what standards are. Are essential for the company and what standards are just me, you know, and understanding what's really important and what really matters. Where are you finding your team and your biggest wins and challenges and next steps.
C
It's been a huge two years of really going through what you're talking about, like being okay. I think as a leader and I'm sure you experience this is like, it's exciting to see your, your other leaders on the team taking over what you used to run and do all yourself. And so building that team that's able do that and succeed, because that makes me, you know, makes us as leaders just as happy and feel really good about where we're going is to see the success of our team doing those things that we used to do. I think letting go of those things, or for any person under growth, is essential to the next steps, and I think that's important. If you hold on too long, right? If you keep holding on, you're just going to see the quality go down. And that's one of our core values, is quality. And so as a CEO and founder of the company, you have to continue to build that core, a team around you so you can deliver on that quality and continue to mentor them and lead them so they have a successful life. Because I'm sure you've had jobs. I've had jobs where I've had supervisors who haven't believed in me and my ability to do those roles and do those things and how that made us feel. So it's important for me as a CEO to not have my team feel that way. So I remember the distinct moment when I stepped out of some of the meetings. I'm still involved, but letting my leadership take control of some of those meetings, I think is essential. Panoply.
Podcast Summary: Expert Exchange: How to Stop Micromanaging and Let Your Team Shine
Podcast Information
In this episode of From the Ground Up, host Blake Odom introduces the Expert Exchange segment, featuring a dynamic conversation between Dr. Gina Anderson, CEO and Co-Founder of Illuma Brighter Learning, and Marissa Murgatroyd, Founder of Live Your Message. The discussion centers around the pivotal role of trust and delegation in scaling a business and fostering a successful team.
Dr. Gina Anderson opens the dialogue by sharing a significant turning point in her leadership journey.
“I don't even attend the leadership team meetings. That was so big to realize that I need to be informed and I need to be consulted, but I can't be accountable for everything. I can't hold all of this. Our mission is way beyond me.”
— Dr. Gina Anderson [00:34]
This admission underscores the importance of recognizing when a company outgrows its founder's direct control. Dr. Anderson emphasizes that the mission of a growing company surpasses individual involvement, signaling a need to delegate responsibilities to sustain and advance the organization.
Marissa Murgatroyd responds by reflecting on her own growth experience, highlighting the excitement and challenges that come with expanding a team.
“It's bigger than me at this point. It's like this is gonna be bigger than any that I could have ever imagined.”
— Marissa Murgatroyd [00:47]
She discusses starting with a small team and gradually scaling up, illustrating the evolution from a solo entrepreneur to leading a company with around 20 employees. This growth necessitated the integration of leadership roles to manage increased responsibilities effectively.
Dr. Anderson delves into the complexities of delegation, particularly distinguishing between clear-cut operational tasks and the company's core differentiators.
“Realizing what's mine and what's not mine. And so I think that path for me is that the right person can add 10x to the company, but the wrong person or meh person is a source of huge frustration for me.”
— Dr. Gina Anderson [01:27]
She highlights the delicate balance between letting go and maintaining essential standards. The ability to delegate effectively requires founders to identify which tasks are critical to their vision and which can be entrusted to capable team members. Hiring the right people is crucial, as it can exponentially benefit the company, while poor hires can lead to significant setbacks.
Marissa emphasizes the satisfaction derived from seeing other leaders in the team take over responsibilities, which not only fosters their growth but also upholds the company's commitment to quality.
“It's exciting to see your other leaders on the team taking over what you used to run and do all yourself. And so building that team that's able to do that and succeed... makes us as leaders just as happy and feel really good about where we're going.”
— Marissa Murgatroyd [02:36]
She stresses that holding on too tightly can deteriorate quality, a core value for both leaders. By stepping back and allowing leadership to manage meetings and key functions, founders can ensure that their teams maintain high standards and continue to deliver exceptional results. This approach not only preserves the company's quality but also mentors team members, fostering a supportive and empowering work environment.
Marissa further touches on the emotional aspect of leadership, recalling experiences where lack of belief from supervisors negatively impacted employees.
“It's important for me as a CEO to not have my team feel that way. So I remember the distinct moment when I stepped out of some of the meetings. I'm still involved, but letting my leadership take control of some of those meetings, I think is essential.”
— Marissa Murgatroyd [02:36]
By creating an environment where team members feel valued and trusted, leaders can prevent feelings of inadequacy and encourage a more productive and motivated workforce.
This episode of From the Ground Up provides valuable insights into the art of delegation and the importance of building a trustworthy and competent leadership team. Dr. Gina Anderson and Marissa Murgatroyd share their personal experiences and strategies for transitioning from hands-on management to empowering others, all while maintaining the core values and quality that define their companies. Listeners gain a deeper understanding of the delicate balance between control and trust, essential for any entrepreneur aiming to scale their business successfully.
Notable Quotes: