This week I sit down with Christiane Witt from Soul Soothing Co to explore how entrepreneurs can use AI to scale their businesses without losing their soul. Christiane - who has never been employed, calls this her “last season” of entrepreneurship, shares revolutionary insights about treating AI like training wild horses and why most people are using these tools completely wrong.

✨ Mentioned in this episode

The Horse-to-AI Connection: Why AI is like a mirror that reflects what you give it
AI as a Creative Catalyst
Soulful Business Systems
Strategic AI Implementation
The Future of Work and AI
Scaling Without Losing Your Soul

Connect with Christiane Witt

Website | https://soulsoothingbusiness.com/

Facebook | https://www.facebook.com/soulsoothingbiz

Instagram | https://www.instagram.com/soulsoothingbusiness/

LinkedIn | https://www.linkedin.com/company/soul-soothing-business/

Timestamps

(00:00) - Intro

(02:39) - Meet Christiane: Last Season vs. First Season Entrepreneur

(06:57) - Why Horse Training Translates to Business (and AI)

(08:20) - From Wild Mustangs to Business Boundaries

(09:19) - AI as a Mirror: The Creative Catalyst Concept

(10:09) - "I Go as Deep as You Do" - The ChatGPT Revelation

(15:43) - Internal Family Systems + Effortless Mindfulness Framework

(20:08) - The Edit Process: Making AI 100% You

(31:20) - Soulful Scaling: What It Actually Means

(32:31) - The Monday Morning Test for Client Success

(35:44) - Will AI Replace People? The Three Categories

(39:00) - From Busyness to Creativity: The Great Liberation

(40:27) - Example: $200K to $1M While Working Less

(42:06) - "Search More, Try Harder" - Getting Better AI Output

(46:22) - Put Systems and AI in Place BEFORE You Scale

(48:42) - From Formal German to Travel Planning: Practical AI Uses

(50:01) - AI Finding Brain Tumors and Supporting Mental Health

(50:39) - Personal Example: Using AI for Guilt and Therapy Prep

(52:07) - ChatGPT's Cheerleader Problem: Ask for Critical Feedback

(52:55) - Voice Feature: Learning German with AI

(54:44) - Travel Planning with AI Constraints

(55:15) - New Career: Contextual Engineer for Location-Independent Entrepreneurs

(56:34) - Where to Start: Don't Follow Every AI Tool

(58:40) - Find Your One Frustrating Task and Start There

(59:16) - Souvenir Question: Stop Fighting with Yourself

(01:01:11) - Where to Find Christiane: Soul Soothing Business

Let’s Connect

Website | https://mafesalazar.com/

Instagram | https://www.instagram.com/mafesalazar/

Threads | https://www.threads.net/@mafesalazar

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61. Why AI is Like Training Wild Mustangs (And How to Make It Work for Your Business)

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