What if you're crushing it in your business but completely not okay behind the scenes?

Christine Coughlin, founder of YVR Creatives and community builder for female entrepreneurs, went full tilt in spring 2025—hosting multiple events a week, showing up everywhere, looking like the definition of success.

Then she hit a wall. Hard.

In this episode, Christine shares what entrepreneurial burnout actually looks like when you're living out of integrity with your values, how she recognized the signs her body was giving her, and what it takes to rebuild your business around what actually matters (even when your mentors tell you to slow down and you want to scream).

This episode is for anyone building a business while juggling family, questioning if they're doing "enough," or wondering why success feels so damn heavy. Because sometimes the most radical thing you can do is hit pause. If you're a mom building a business, a content creator drowning in the pressure to post, or an entrepreneur who looks successful on paper but feels like a mess behind the scenes—this conversation will make you feel less alone.

Connect with Christine Coughlin

Website | https://the-inbetween.ca/ | https://yvrcreatives.ca/

Instagram | https://www.instagram.com/iamchristinecoughlin/ | https://www.instagram.com/yvr.creatives/

Timestamps

(00:00) Intro

(03:28) Interview Begins - Christine's "mid-reset with a side of clarity" season

(04:00) Going Full Tilt - What it looked like to do 2+ events a week in spring 2025

(06:05) What Is YVR Creatives? - Empowering female entrepreneurs through events, content creation, and community

(07:04) From Stay-at-Home Mom to Blogger - "I can do more than just load a dishwasher"

(08:49) The Therapist Permission Moment - "You are allowed to express yourself" and breaking free from playing small

(11:31) Hitting the Wall - Living out of integrity with your values and what that actually feels like in your body

(12:44) What Does Living Your Values Look Like? - Working with a trainer, reconnecting with marriage, creating white space

(14:56) How Do You Feel When You're Resting? - "Rest is an action item" and managing your energy

(16:43) The Guilt of Taking What You Need - Six months in Colombia and learning to sit with uncomfortable feelings

(17:00) The Vancouver Creative Community - Abundance mindset and authentic connections

(19:53) Practicing What You Preach - Holding space for others while going through your own messy middle

(20:39) Reinventing Yourself While Being a Mom - "You're fake working. Daddy really works."

(22:24) "You Love Your Computer More Than Us" - The knife-twist comments from kids and holding boundaries

(24:23) Including Kids in Your Content - Consent, negotiation ($10 for Ocean Spray!), and teaching entrepreneurship

(25:32) Breaking All the Content Rules - "It's all a big fake lie. Just do what feels right."

(27:28) Repurposing Old Content - Not being a "dead zone on the internet" without burning out

(28:01) What's Crystal Clear for Next Season? - Building the Creator Society and doing events that feel light

(31:25) The Souvenir Question - The content creation bag from Costa Rica that past Christine never imagined

(32:21) Where to Find Christine - The November Whistler retreat + Instagram handles

Let’s Connect

Website | https://mafesalazar.com/

Instagram | https://www.instagram.com/mafesalazar/

Threads | https://www.threads.net/@mafesalazar

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