Alicia Long was working at Google when she started feeling that a piece of her life was missing–entrepreneurship. While on maternity leave, she took the foundr Start and Scale course and learned that she needed to create a solution, not a product. Alicia is lactose-intolerant and found that buying nut milk can be expensive, full of preservatives, and create packaging waste.

With help from her husband, a mechanical engineer, they created a nut milk maker that is convenient, compact, versatile, and sustainable. Nutr has exploded since its launch in 2021, hitting $1 million in sales in 6 months, and signed deals with retailers Sur La Table and Anthropology.

Listen to Mollie and Alicia discuss:

Why they chose to make a single-serving sustainable machine
The importance of the aesthetics and convenience
How Nutr customers came up with recipe applications for the product
Why do they plant a tree for every device purchased
Reaching out to 100 influencers per week
How to take advantage of "nanoinfluencers" when starting out
The importance of finding a direct source manufacturer
Creating their second-generation product
Their goal to hit $10 million in sales
And much more product solution advice…

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