Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand.

Listen to Mollie and Samantha discuss:

How her background working at Vogue and Marie Claire inspired her research
The 9 months manufacturing process
Spending over a year building her Instagram presence
Creating vegan collagen from scratch
Obsessively listening to Nathan Chan and Gretta van Riel
How she manages her full-time job as a journalist and mother
Creating a logo that would fit the bottling and packaging
How lilac became the color icon of Naked Sundays
Winning the 2022 Mecca Beauty Innovation Award
Susutaining their growth and future products
And much more skincare business advice…

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